-Directly accountable for new visitor growth in the Houston DMA through the expansion, design and management of a $7 million marketing and advertising campaign. -Development and execution of a high quality, creative branding and advertising campaign which continues to result in positive growth within the IKEA Houston retail location. -Strategic development and strengthening of the Inter IKEA Systems corporate identity through all internal and external communications including advertising, digital communications, website, public relations, community partnerships and advertising. -Planning, implementing and execution of internal and external communications projects, while securing a tactical and effective flow that supports the business.

Assisting with scheduling, promotions, and planning of concerts and music events throughout Houston.Leading PR representative and coordinating media alerts and press releases for events and talent.Working with community partners and venues throughout the city to achieve shared goals (Museum of Fine Arts, Houston, Warehouse Live, Waxx Museum, Caroline Collective).Development and creative force behind successful events and partnerships throughout the city and state; in example, working with multiple sponsors to develop parties and events at SXSW, ACL, & the MFAH.

Management of a range of public programs coinciding with the opening year of the Cinema Arts Festival Houston (November 11 – 15, 2009); over 34 events and screenings over five days and occurred at a variety of indoor and outdoor spaces throughout Houston. -Attendance totalled over 4500, and over 625 volunteer hours were utilized over the course of seven days. -Worked directly with the Festival Curator, incoming artists and directors, as well as fundraising, fiscal oversight and budget management for the organization. -Set marketing strategy and brand identity development, printed materials, advertising and recruitment of sponsorship support.

-Developed and implemented annual marketing objectives, strategies and tactical planning which supported up to 1600 store locations across the Pacific Northwest, Colorado and Texas. -Creator of marketing programs, partnerships, sponsorships, mobile sampling, iconic events and customer facing programs for multiple DMAs. -Developed and executed local programs to support CSR giving programs which included grants for local and national non‐profit organizations. -Provided direction and coordination for regional marketing; media, public relations and advertising working directly with media buyers, advertising and public relations agencies. -Measured brand impact, effectiveness and business results of local programs through ROI analysis and brand studies. -Managed multiple regional/divisional projects and deadlines concurrently while leading strategic planning, execution, and negotiation for multiple events and sponsorships for Colorado, South Texas & Washington. -Manager hiring, development and growth of the marketing specialist roles and responsibilities. Awards: Starbucks Most Creative Marketing Program of 2006; "Starbucks Mixed Media Music Series @ MFAH"Starbucks Customer Service Marketing Program of the Year, 2005; "We Love You Fridays"

-Led store operations within an assigned district to create and maintain sales to budget exceed customer expectations and ensure training for up to 200 individual contributors. -Management of an overall operation of 14 stores within an assigned district averaging a combined sales volume of $11 M. -Led multiple new store development from inception to execution, including neighbourhood stores, retail, and downtown commuter locations. -Developed store management talent as well as talent acquisition for the company, including 2 store manager promotions to district manager, and over 20 assistant store managers to store managers. -District manager advocate for community events; led multiple Earth Day events and volunteer groups around Houston and throughout Texas, including the initiation of “Grounds for the Garden” which was the first state-wide recycling program for Starbucks US.District Manager of the Year (Partner), 2002 and Lowest EmployeeTurnover in One Year, 2001

-Led a team of employees to create and maintain a high level of customer experience as well as meet sales forecast on a daily, monthly, and yearly basis supervised and directed the workforce, making staffing decisions (i.e., hiring, training, evaluating, disciplining, discharging, staffing and scheduling), ensuring customer satisfaction and product quality, managing the store’s financial performance, and managing safety and security within the store. -Opened 2 new Starbucks locations for the Houston market which included hiring, development training plans for employees, marketing plan for store opening and community volunteer projects and relationships.