Assessed cross-division incentive programs, provided strategic direction for promotional messaging and directed execution of sales event advertising * Provided strategic direction for national and regional media integration to optimize reach, frequency and budget* Expanded responsibilities to become team lead for marketing campaign communications to retailers, agencies and sales team which ensured messaging and sales program continuity* Managed aggressive timelines for production of retail advertising, direct marketing and showroom materials to ensure timeliness and cost saving deliveries* Identified and streamlined classification issues within retail asset database, reduced user click through rates and increased monthly retailer and agency usage* Compliance officer for brand identity and advertising standards which ensured messaging uniformity and legal compliance* Supported Promotions team to help ensure timely completion of mall program and mobile event projects and within budget

Managed, provided direction for and maintained production quality, timing and costs for Brand, Retail, Event and Motorsports advertising, collateral and digital projects. Recruited, trained, mentored and managed on-site agency executives that successfully hired into corporate teams.* Team lead for video/print photo shoots, editorial/recording sessions and press checks which ensured brand message and image continuity* Identified, evaluated and negotiated production supplier proposals, defined preferred vendors list and developed a multi-year tiered discount contract structure which reduced costs* Appointed team leader for identity standards and compliance enforcement resulting in the creation of an improved corporate logo user guide and standardized corporate documents* Directed production of over 50 broadcast and print shoots, including the highly acclaimed 2008 Super Bowl R8 “Godfather” TV spot and micro site trailers * Planned and managed production budgets with increasing yearly scopes of work resulting in a consistent yearly savings of 3-12% * Engineered the heist of a vehicle and managed its award winning event marketing activities and advertising campaign during the A3 launch campaign* Selected as team leader to transition all agencies’ creative assets, including historical archives, while maintaining business continuity, delivering 1 week early and achieving a 5% savings

Championed brand and retail creative strategy and production process to ensure team met aggressive project schedules and cost efficiencies.* Analyzed brand incentive programs, provided strategic direction for promotional messaging and directed execution of sales event advertising to increase dealer showroom traffic* Enhanced prospect communications program with a creative refresh that helped increase online activity for safety, technology and accessories landing pages* Team lead for yellow page program and developed a digital advertising plan that resulted in 100% retailer participation within launch year* Expanded responsibilities to become team lead of ad materials, display graphics and vehicle logistics coordination for test drive programs, special events and driving school* Appointed to key advisory board role for the development/launch of corporate fleet inventory management system which ensured more accurate and timely inventory control* Trained and mentored marketing team interns which enhanced employee career development

Client-based on-site senior liaison for Audi of America account. Managed creative development for advertising, promotion materials and digital content. Recruited, trained and mentored on-site agency account partners for expanded scope of work. * Supervised broadcast/print/digital photo shoots and editorial/ recording sessions to ensure messaging continuity and legal compliance* Planned and led launch of premier online dealer creative database and ad configurator* Resourced and negotiated loans of vehicles, managed product logistics and directed spec conversions for photo shoots and special display projects which ensured product accuracy* Promoted to supervise client prospect marketing program based on top performance ratings

Client-based on-site executive liaison for Audi of America account. Researched, facilitated and coordinated creative and product information for advertising, showroom materials, and digital content.* Resourced, coordinated and distributed product information and identity guidelines to ensure brand image and product messaging standards* Appointed to manage client-based dealer sales kit mailings and vehicle event logistics

Chrysler Corporate accountFacilitated creative production process for Brand and collateral assignments.* Special projects included Environment, Education, Safety and corporate heritage campaigns which coordinated with vehicle retail advertising and promoted brand identity to consumers

Chrysler Corporate accountCoordinated brand advertising assignments and supported dealer account team to help ensure timely completion of projects and within budget.

McDonald’s of Michigan account

McDonald's of Michigan account