Kim Cullen Prather, Nigp-Ppsm Email & Phone Number

Osprey, FL, US

Longueuil, Quebec, CA

Our technology and people power the critical work of public procurement. As Director of Advocacy, I connect our Marketing, Product, and Sales organizations with the voice of our public sector market and showcase our solution and expertise to the market through speaking at industry events, meeting with customers, and updating analysts. I develop strategies.

Longueuil, Quebec, CA

• I developed marketing strategies aligned with company overall goals and objectives. I created and led execution of multi-channel marketing campaigns to promote SaaS solutions, leveraging digital, print, social media.
• Progressed from Product Marketing Manager to Director of Marketing forspecific brand and oversaw marketing for entire procurement SaaS division.
• Crafted diverse campaigns for demand generation and upselling, utilizingvarious channels like testimonials, email campaigns, targeted field events,social media, SEM, SMS, white papers, videos, print, and partnerships.
• Established brand visibility and showcased expertise through speakingengagements at industry conferences, webinars, and association councils.
• Spearheaded direct marketing strategy, resulting in 34% year-over-yearrevenue increase via supplier registrations.
• Managed ABM and sales enablement processes to enhance sales teamproductivity and streamline sales cycles.

Longueuil, Quebec, CA

Supporting the social needs of gifted kids and teensSocially Gifted supports and engages in research and development, advocacy, communication, and collaboration with other organizations and agencies who strive to improve the social, emotional and unique learning needs for all gifted students through hands-on activities and events.

Austin, Texas, US

• Director / Bidnet Direct/Merx/Periscope powered by mdf commerce
• Led and managed the internal marketing team to exceed goals through lead generation, cross-selling, upselling and in-product marketing
• Developed marketing toolkit which simultaneously helped our government organization customers easily share “how to do business” to suppliers while promoting our product
• Developed and managed marketing activities including emails, new product launches, SEM, PPC, tradeshows
• Executed a successful communication and training program to migrate thousands of customers to a new SaaS platform
• Educated internal and external customers through webinars, trainings and industry speaking engagements

• Bidville.com was purchased by uBid.com in the summer of 2006. During this transition, I consulted for uBid and trained the new staff at the uBid offices in IL.
• Developed marketing strategies using emails, banners, affiliate programs and sponsorship programs.
• Designed and wrote content for marketing materials including advertisements, CDs, website, print.
• Wrote news, advertising, editorial and display advertisement copy.
• Developed, tested, and implemented new products to membership.
• Implemented training and tutorials for new employees and website members.

Business, Marketing

Education record