Our technology and people power the critical work of public procurement. As Director of Advocacy, I connect our Marketing, Product, and Sales organizations with the voice of our public sector market and showcase our solution and expertise to the market through speaking at industry events, meeting with customers, and updating analysts. I develop strategies aligned with company overall goals and objectives. Furthermore, I devised strategic plans encompassing thought leadership, sales enablement, and overall go-to-market strategies. I lead digital content and field marketing strategies across multiple brands, incorporating case studies, customer video testimonials, and advocacy initiatives. I conduct market research to identify opportunities, market trends, and customer preferences. I cultivate relationships and advocate for our brand with analysts, key customers, and partners.

I developed marketing strategies aligned with company overall goals and objectives. I created and led execution of multi-channel marketing campaigns to promote SaaS solutions, leveraging digital, print, social media, and other relevant platforms. Furthermore, I devised strategic plans encompassing brand management, omnichannel demand generation, thought leadership, sales enablement, and overall go-to-market strategies. I led digital content strategies across multiple brands, incorporating casestudies, customer video testimonials, and advocacy initiatives. I directed product marketing and GTM strategies for B2B and public sector markets. I trained, assisted, and collaborated with internal stakeholders and external clients during product launches. I executed demand generation strategies and entire customer journey lifecycle.• Progressed from Product Marketing Manager to Director of Marketing forspecific brand and oversaw marketing for entire procurement SaaS division.• Crafted diverse campaigns for demand generation and upselling, utilizingvarious channels like testimonials, email campaigns, targeted field events,social media, SEM, SMS, white papers, videos, print, and partnerships.• Established brand visibility and showcased expertise through speakingengagements at industry conferences, webinars, and association councils.• Spearheaded direct marketing strategy, resulting in 34% year-over-yearrevenue increase via supplier registrations.• Managed ABM and sales enablement processes to enhance sales teamproductivity and streamline sales cycles.• Achieved 40% year-over-year increase in MQL (Marketing Qualified Leads)growth for Public Sector in FY23.• Analyzed marketing programs against KPIs and exceeded ROI/ROASexpectations.• Led budgeting efforts, while overseeing and directing team.

Supporting the social needs of gifted kids and teensSocially Gifted supports and engages in research and development, advocacy, communication, and collaboration with other organizations and agencies who strive to improve the social, emotional and unique learning needs for all gifted students through hands-on activities and events.

Director / Bidnet Direct/Merx/Periscope powered by mdf commerce • Led and managed the internal marketing team to exceed goals through lead generation, cross-selling, upselling and in-product marketing• Developed marketing toolkit which simultaneously helped our government organization customers easily share “how to do business” to suppliers while promoting our product• Developed and managed marketing activities including emails, new product launches, SEM, PPC, tradeshows • Executed a successful communication and training program to migrate thousands of customers to a new SaaS platform • Educated internal and external customers through webinars, trainings and industry speaking engagements • Worked closely with sales, product and development teams to ensure a successful launch of new products, SaaS modules and penetration into new market locations

Bidville.com was purchased by uBid.com in the summer of 2006. During this transition, I consulted for uBid and trained the new staff at the uBid offices in IL. • Developed marketing strategies using emails, banners, affiliate programs and sponsorship programs.• Designed and wrote content for marketing materials including advertisements, CDs, website, print. • Wrote news, advertising, editorial and display advertisement copy.• Developed, tested, and implemented new products to membership.• Implemented training and tutorials for new employees and website members.• Designed and maintained advertising budget and acted as media buyer. • Negotiated media contracts and worked with the companies to develop and implement campaigns.• Hired, trained and managed customer service department and marketing staff.