Kim Bruce Email & Phone Number

Cathedral City, California, United States

• Clearly and quickly communicate all activities, promotions, and amenities available to casino guests.
• Perform internal audits, making sure all department paperwork and processes meet gaming regulations.
• Execute drawings and promotions to attract and retain new and existing customers.
• Daily reporting to management to measure promotion success and guest visits.
• Regularly attend Forbes training, refining leadership and interpersonal skills to deliver a 5-Star guest experience.

Dallas, Texas, United States

• Designed and executed a strategic marketing plan which grew annual revenue from $13 million to $100 million and enterprise value by 50% per year from 2002-2007. In 2007, George Group sold to Accenture.
• Developed a lead qualification process and touch plan in Salesforce that improved conversion rate by 15%.
• Supervised the writing, editing, production, and promotion process for 6 McGraw-Hill business books. These books still rank #1, #24, #66, #72 on the Amazon Bestseller list for Six Sigma.
• Redesigned and authored company website, overseeing vendors for SEO improvement, CMS, and design
• Prospected aggressively using events, email blasts, referrals, and response calls to build new relationships.
• Developed and administered a marketing budget of $1.2M annually

Dallas, Texas, United States

• Dedicated liaison for clients and prospects attending high-level marketing workshops, answering questions, scheduling hotels and transportation and providing information about the events.
• Performed full-scale event planning for 99 workshops to train 2400 clients around the globe.
• Managed and documented consultant on-boarding workshops defining our approach and practices
• Populated our best practice database to be used as an internal and external reference guide.
• Operated a Help Desk for our clients and consultants to answer general or specific questions about deploying George Group best practices
• Designed and supervised the construction of a technology-centric Executive Training Center.