Kim Desantis Email & Phone Number

Greater Pittsburgh Area

Leverages technical aptitude, data analysis techniques and business acumen to quickly and independently assess business intelligence needs and produce solutions that drive quality results. Collaborates with teams to deliver solutions on time and within budget.

Greater Pittsburgh Area

Led merger of channel enablement marketing research and IT through implementation of sales and marketing data warehouse. Established and managed cross-function partnerships which promoted and maintained a culture of measurement that ensured optimal business results. Bridged gap between business objectives and marketing research by ensuring management and decision makers fully understood data. • Strategized with sales and marketing leaders to integrate business intelligence and IT. • Supported business intelligence needs by analyzing multi-source data streams to identify and calculate KPIs.• Partnered with IT to identify business requirements synthesized from multiple sources that served as basis for architecting data warehouse.• Leveraged data manipulation and interpretation expertise to drive process automation, enhance user experience and improve seller productivity.• Constructed comprehensive management dashboard to provide a deep understanding of collateral inventory and its use across Web, mobile and social channels. Resulted in significant reduction in production costs.• Built worldwide team that delivered reports according to schedule and quickly satisfied ad hoc report requests.

Greater Pittsburgh Area

Acted as subject matter expert and championed use of Web traffic data to help drive strategic decisions regarding e-commerce activities, interactive marketing communications, and seller experiences.• Coordinated marketing objectives with IT to develop Web Analytics strategy.• Analyzed Web site visitor volumes and usage patterns to gauge Web site effectiveness.• Trained and mentored junior team members to independently generate accurate reports.

Greater Pittsburgh Area

Partnered with business and technical teams to ensure integration. Analyzed business processes and identified areas for improvement. Documented requirements and engaged IT in solution design.• Ensured high rate of user satisfaction through timely resolution of defects.• Conducted interviews and developed surveys to solicit feedback directly related to seller productivity.• Implemented content governance process to improve search efficiency.

Greater Pittsburgh Area

Established and executed processes to optimize daily operations of Web content publication.• Monitored content quality, coordinated problem resolution and tracked results to identify areas for improvement.• Ensured marketing taxonomy complied with enterprise taxonomy.• Collaborated with marketing to improve Web site user efficiency.