Senior integrated marketing and business operations leader with extensive experience in consulting and delivering digital transformation solutions, formulating marketing plans and executing digital/social media programs for Fortune 100, while serving as an extension of clients’ team.In-depth knowledge of Singapore, Asia Pacific, London and Europe’s business and cultural landscape. Over 20 years’ experience across sectors, namely tech, consumer, financial services and health. Passionate about innovation and strengthening customer experience at the intersection of customer journey insights, digital strategy and technology to create value & engagement, rooted in design thinking.Proven success to orchestrate teams, optimise services/processes, and from negotiate to manage large scale RFPs, SOWs and vendor partnerships. Resourceful and effective in navigating ambiguity, rallying consensus to drive transformational and cross-functional initiatives. Commercially astute and operationally savvy in managing multiple key accounts and regional programs. Hands-on. Results-driven.Analytical and creative problem-solver. Trusted advisor. Fast learner of new and evolving technology.Guest/panel speaker at summits: AMCHAM, Shell Women’s Leaders, HP Enterprise Marketing APJ.Core Strengths:Data-driven Marketing and Programming | Content Strategy | Campaign & Channel Planning | Messaging Development | Design Thinking | Brand Communications| Performance Marketing | Customer Success | Project Management | C-Level Stakeholders Management | Change Management. P&L Management | Growth Strategy | Business Development | Team & Culture Development.Language Fluency: English and Vietnamese | Interest: Tennis, Theatre and Popular CultureSome of the B2C and B2B brands I've had the privilege to work with are:Apple, Symantec, Norton, HP Inc, HP Enterprise, Tuv Sud, General Electric, Toyota/Lexus, Barilla, Pond’s, Trésemme, L'oreal, Blackmores, PayPal, UBS, Singapore Power, Singapore International Energy Week (EMA), EDF Energy, Microsoft, MasterCard, Nespresso, Wall’s, Intel, Lufthansa and Siemens.