Kim Ellery

Kim Ellery Email and Phone Number

Head of Product and Marketing | Product Strategy | Go-To-Market @ Caravan
Kim Ellery's Location
Christchurch, Canterbury, New Zealand, New Zealand
About Kim Ellery

Product and marketing leader with global experience developing customer-driven teams and leading enterprise positioning/messaging, branding, go-to-market strategies. Lead product lifecycle and GTM for both startups and global public companies, in varied roles across both product marketing and product management. Driven product and messaging strategies across acquisitions and divestures, alongside rebranding and company transformation initiatives. Delivered numerous internal and external keynote presentations, regular contributor and speaker at industry events. Lead cross-functional product launches and repricing/packaging exercises. Developed marketecture, key messaging, sales tools, competitive analysis, collateral and launch material across product lines, driving revenue growth. Lead analyst relations programs, gaining coverage in both Gartner Magic Quadrants and Forrester TechRadars. Proficient in pragmatic marketing and translating technical solutions into compelling business opportunities. For over 10 years, I have designed and executed innovative marketing and product management strategies and campaigns to redefine product positioning & branding, feature adoption, increase revenue growth, and driving customer acquisition, satisfaction, and retention. Some of my competencies include:- New Product Launches- Marketing Management - Branding - Integrated Marketing Communications- Strategic Marketing- Leadership- Team Building

Kim Ellery's Current Company Details
Caravan

Caravan

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Head of Product and Marketing | Product Strategy | Go-To-Market
Kim Ellery Work Experience Details
  • Caravan
    Head Of Product And Marketing
    Caravan Jun 2019 - Present
    Vancouver, British Columbia, Ca
    Lead the fit52 business, launching and scaling popular mobile app fit52 with Carrie Underwood.
  • Absolute Software
    Senior Director Product Marketing
    Absolute Software Mar 2018 - Mar 2019
    Seattle, Washington, Us
    Built Product Marketing, Solutions, Technical Marketing and Product Analytics teams to execute campaigns, product releases, sales and partner enablement. Launched persona research, customer journey mapping, and sales playbook initiatives. Led analyst relations, pricing/packaging and customer referral programs. Completed product rebranding and product line optimization. Regular contributor in industry publications and events.
  • Absolute Software
    Director Of Product Marketing
    Absolute Software Apr 2016 - Mar 2018
    Seattle, Washington, Us
    Joined organization as competitive and market analyst, quickly progressed to product marketing lead. Developed marketecture, messaging platforms, sales tools and customer resources throughout the buyer journey. Redefined pricing and packaging strategy. Managed new product launches and messaging through both acquisitions and divestures. Drove new collateral and messaging project through company rebranding. Hosted webinars and sales training.
  • Absolute Software
    Senior Product Marketing Manager
    Absolute Software Jul 2014 - Apr 2016
    Seattle, Washington, Us
  • Absolute Software
    Product Marketing Manager
    Absolute Software Jul 2012 - Jul 2014
    Seattle, Washington, Us
  • Mobile Mentor Ltd
    Product & Service Delivery Manager
    Mobile Mentor Ltd Sep 2009 - Jun 2012
    Nashville, Tn, Us
    Product Manager for Mobile Device Management. Involved in sales cycle from pre-sales technical consultant through to successful implementation. Deployed MDM platform in client organisations ranging from SME's to Corporate & Government, in both SaaS and On-Premise instances. Service Delivery Manager for Utilities Sector. Align customers processes with internal resources and systems to deliver best in class mobile management service to end users. Account management with ICT stakeholders in clients organisations. - Account Management- Pre-Sales Consultancy- Project Management- Implementation
  • Mobile Mentor Ltd
    International Business Development
    Mobile Mentor Ltd Apr 2009 - Aug 2009
    Nashville, Tn, Us
    5 month secondment to assist with launching the UK subsidiary. Supported the European Regional Manager with the development of sales collateral, sales strategy and business analysis. Demonstrated products and services to key stake-holders. Facilitated the knowledge transfer of services, processes and technology.
  • Mobile Mentor Ltd
    Smartphone Mentor
    Mobile Mentor Ltd Jul 2007 - Mar 2009
    Nashville, Tn, Us
    Joined the company as a Mentor delivering one-on-one personalised smartphone mentoring sessions for premium customers. Onsite and Telephone based training sessions with customers to increase their productivity and unlock the potential of their smartphone. Primarily focused on iOS, Android and BlackBerry devicesDeveloped interpersonal skills to quickly and effectively create rapport with clients as varied as CEO’s, Directors, National Sporting and Media personalities and technologically phobic managers. Through increasing the users confidence in their smartphone, this increased the user revenue for our telecommunications partner. - Achieved a consistently high level of service as demonstrated by an average 4.9/5 customer satisfaction rating.“The key to technology training for consumers is infinite patience. Ellery didn't flinch when I asked stupid questions or needed something explained a third time. Ellery flattened my frustration curve considerably” Will Harvie, Technology Editor, The Press Newspaper 18/06/08

Kim Ellery Skills

Mobile Device Management Product Management International Project Management Service Delivery Management Key Account Management Pre Sales Mobile Devices Crm Team Leadership Business Development Project Management Management Saas Leadership Product Marketing Training Business Strategy Account Management Telecommunications Strategic Partnerships Mobile Applications Entrepreneurship Business Analysis Competitive Analysis

Kim Ellery Education Details

  • University Of Otago
    University Of Otago
    Information Science
  • Open Polytechnic New Zealand
    Open Polytechnic New Zealand
    Information Technology
  • Lighthouse Labs
    Lighthouse Labs
    Information Technology
  • Brainstation
    Brainstation
    Agile Development

Frequently Asked Questions about Kim Ellery

What company does Kim Ellery work for?

Kim Ellery works for Caravan

What is Kim Ellery's role at the current company?

Kim Ellery's current role is Head of Product and Marketing | Product Strategy | Go-To-Market.

What is Kim Ellery's email address?

Kim Ellery's email address is ki****@****ail.com

What is Kim Ellery's direct phone number?

Kim Ellery's direct phone number is +160464*****

What schools did Kim Ellery attend?

Kim Ellery attended University Of Otago, Open Polytechnic New Zealand, Lighthouse Labs, Brainstation.

What are some of Kim Ellery's interests?

Kim Ellery has interest in Mobile, Entrepreneurship, Clean Technology, Technology, Snowboarding, Economic Empowerment, Health Care, Science And Technology, Consumer Internet, Enterprise Software.

What skills is Kim Ellery known for?

Kim Ellery has skills like Mobile Device Management, Product Management, International Project Management, Service Delivery Management, Key Account Management, Pre Sales, Mobile Devices, Crm, Team Leadership, Business Development, Project Management, Management.

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