Kim Farwell Email & Phone Number

A versatile and effective marketing and sales executive with over 20 years experience, that has a passion for innovation, technology and transformation. Outstanding success in building and maintaining relationships with key clients, stakeholders, teams and partners resulting in effective collaboration that drives improved business results. Held leadership and consultative roles across marketing, sales and business development and takes a blended data-driven, intuitive and mature approach for progressing growth within a business and among teams and individuals. Specialities:• Goal setting, business planning, strategic development and execution• P&L management, ROI initiatives and operations• Business transformation and change management• Technology road map development, process engineering and deployment • Consulted and experienced with: MA, MRM, EMM, CRM • Sales and business development, and production strategy and management proficiencies • In-depth marketing experience: brand management; digital and traditional advertising and media; demand generation; customer growth and retention; inbound and outbound; content; direct; social; website; pipeline and customer lifecycle; events and sponsorship; research and insights; tracking, reporting and analytics• Specialized in business-to-business, technology and financial industries among small, medium businesses and enterprises

Listed skills include B2B Marketing, Marketing Automation, Business Planning, Change Management, and 29 others.