thyssenkrupp Materials NA is part of thyssenkrupp, a global entity. As a remote leader in the organization, I collaborate with executives and set strategy. I take ownership and direct all marketing activities at the divisions of Copper and Brass Sales, thyssenkrupp Engineered Plastics, and Canadian operations on content creation, online acquisition, conversion, and retention of customers through various digital channels. Utilization of broad digital marketing experience with a specialty in supporting eCommerce. I provide leadership, mentorship, and guidance to a team of full time remote digital marketing, communications, and creative professionals, fostering a collaborative and high-performing work environment.I built a team that supports the evolution and maintenance of new and existing digital channels with an emphasis on innovation, collaboration and execution utilizing agile methodologies. Focused areas in email marketing, social media channel management, generative AI, optimization of online self-service interfaces, digital remarketing programs, customer lifecycle management through an omnichannel approach, and marketing automation utilizing Marketo. Leveraging relationships and experiences in the global business, I have furthered both capability and reach.Notable Achievements- Creation and execution of a Social Selling training program utilizing LinkedIn Sales Navigator to our North American sales organization for multiple divisions. - Successful launch of three eCommerce websites with onboarding of new and existing customers, with inclusion of guest shopping experience. - Implementation of Marketo, a marketing automation platform, and setup of lead scoring, lead management, customer onboarding, engagement campaigns, and integrated processes with the sales organization. Marketo was connected to Salesforce and SAP Commerce.- Key support in solution selling initiatives

Responsible for managing both creative design and digital portions of the business and direct reports. This includes the production, maintenance and creation of all Atkore’s creative and marketing material, external brand websites as well as other websites, multi-channel marketing, integration and migration of digital properties upon new brand acquisitions, management of multiple external vendor teams and contractors. Supports all business units working with global contacts, associates, senior leaders, executives, and CEO.• Managed digital properties for 31 brands in agency-like environment. Set strategic targets overseeing the maintenance of existing websites (informational and ecommerce).• Directed multi-channel digital marketing campaigns, including email, website, social, and display – monitor and reported on campaign performance.• Positioned all digital strategies and aides in execution, giving strategic input and direction to stakeholders on how to drive digital marketing goals that increase awareness, website traffic and sales. Request my resume for specific results.• Launched and led all digital organic (SEO) strategy and paid search (SEM) campaigns to increase usage by existing customers as well as attract new customers. Request my resume for specific results.• Administered multi-million dollar budget setting, allocations and monthly reconciliation of marketing spend across the Digital and Creative portfolios• Dynamic role in supporting Materials as a Service (MaaS) initiatives

Owner/Partner responsible for the management of determining needs, creating plans and executing, including new and social media, blog set-up and design, podcast setup, audio production, internet marketing, SEO, email marketing campaigns, networking, relationship building, communication enhancement, public relations, event planning, graphic retouching, restoration, corporate identity, direct mailers, digital graphics, web design, sometimes working independently or as a part of a team.Some sample engagements include: Specializing in brand development and strategic consulting by designing, developing, and marketing inclusively from online websites to offline businesses; or building from the ground up or just the needed pieces and with other agencies on Fortune 1000 accounts.• Conducted full website audits, keyword research and on-site SEO optimization.• Wrote and edited content to ensure optimal search engine adoption.• Seeded content in relevant places and built authority backlinks.• Kept up to date with changes in search engine rankings, social network changes and Google algorithm updates.• Used analytic tools to track keyword rankings, traffic and other key metrics.

Solely responsible for preparing and implementing sales and marketing plans, setting annual goals, and developing the marketing budget; defining market share, developing and optimizing omni-channel marketing strategies and communications. Managing marketing and sales objectives by planning, developing, implementing, and evaluating advertising, events, sponsorship and promotion programs. • Managed, maintained, designed/developed websites (coinlaundry.org), social and digital media campaigns, email marketing, podcasts, webinars and all member education. • Developed and implemented online marketing strategies to drive and increase online sales growth, customer loyalty, and retention. • Developed search engine and online marketing strategies. Defined and implemented tactics, programs, and incentives to drive customer acquisition, retention, and sales. • Selected as a keynote speaker and to present over the country on marketing and digital marketing topics.

Self employed in the internet communications, web and graphic design. Meeting and corresponding with clients, determining client needs, then designing and producing based upon those needs. New and social media, blog set-up (SQL) and design (HTML, CSS and PHP), podcast setup, audio production and editing, e-marketing by way of Search Engine Optimization (SEO), email marketing campaigns, networking, relationship building, communication enhancement, public relations, event planning, graphic retouching, restoration, corporate identity, direct mailers, web graphics, web design, fresh / redesigns, work independently or as a part of a team. Helping clients accurately communicate their message throughout different media. Primary services utilized for clients: Twitter, Facebook, YouTube, LinkedIn, Flickr, StumbleUpon, MySpace.I opened my own Marketing and Design firm called Fresh Squeezed Creative in April 2010 and discontinued this personal freelance work.

Representing both America's Best Companies and EZlocal.com, I was responsible for creative direction, user experience design, copywriting, and social media management. Providing direction and support in marketing, design, development, and social media strategies and plans: blog, podcast, A/V production, flash design, email marketing/development, SEO. Directed/created workflows, sitemaps, wireframes, mockups. Chosen as representative and speaker on behalf of all small business at the 140 Character Conference in Los Angeles in 2009.

Production artist, graphic artist, video production, flash developer and copy writer for a graphic design and full print shop. Increased production by 300% by introducing and implementing time-saving skills and production practices tailored to individuals, tasks and clients. Utilized advanced Photoshop skills to edit colors, shapes, color correcting, manipulating, masking, recreation and retouching. Prepared files for output to print; pre-press. Mastered Quark by using master pages, style sheets, all preference items, tabs, hyphenation and justification parameters, tracking, leading and kerning. Created layouts, proofed, routed and directed production of printed products. Wrote training procedures and trained new employees.