Kim Hadden Figueroa, Mba Email & Phone Number

Houston, TX, US

Houston, TX, US

• As a key member of the Mass Markets Lead Management Team for a leading 100% renewable retail electricity provider, I carried out director-level responsibilities, including managing a multi-million-dollar marketing.
• Maintained brand awareness and current usage levels despite COVID-19 pandemicAdvertising:
• Developed and executed integrated marketing campaigns across digital and traditional channels, exceeding customer count goal by 10%Platforms:
• Managed multiple CMS web site migrations, mitigating SEO equity loss, and actually increasing rank and traffic by 20% pre/post migrationRetention:
• Overhauled creative, strategy and test plan for marketing automation program (measuring results)Budget/Contract Management:
• Pivoted entire marketing strategy and re-forecasted performance after a significant change in budget

Houston, Texas, US

• Directed multi-million-dollar media budget and marketing mix strategies to drive awareness, growth, retention and advocacy for North America's largest environmental solutions provider. Led cross-functional teams of.
• Search Engine Optimization (SEO)
• Local Search
• Paid Search (SEM)
• Pay-Per-Click Advertising (PPC), including display/mobile/programmatic/video/CTV
• Social Media Advertising

Houston, Texas, US

Directed integrated web strategies and branded digital marketing campaigns for the largest not-for-profit healthcare system in Texas. Measurable goals focused on increased brand awareness and market share growth for system services, facilities and programs. Led a team of 9 in the in-house architecture, design, development, maintenance and optimization of.

Houston, Texas, US

• Managed cross-functional teams to drive complex digital marketing projects from concept to completion for one of North America’s leading energy companies. Projects spanned multiple B2B and B2C business units across the.
• Decreased landing page production time by 30% through process development and training.
• Inaugural member of team responsible for selecting and implementing a new enterprise CMS.
• Helped manage $1MM CMS migration, requiring adjustments to more than 1,000 web pages.

Chicago, IL, US

• Managed global email and web content delivery for the world’s fifth largest airline, which later merged with United. Led a team of managers and individual contributors to execute integrated marketing campaigns in 7.
• Directed $1MM email budget. Achieved 6% annual savings through improved forecasting.
• Managed new on-site targeted advertising revenue stream. Generated 5% incremental revenue.
• Managed integration with the SharePoint content management system.
• Selected by senior management to develop and deploy confidential merger notification email to global customer base.

Chicago, IL, US

• Led development and execution of award-winning, targeted email campaigns in 7 languages to 7MM global customers. Managed outsourced creative work from agencies and established protocols, production schedules and.
• Contributed $2MM in annual net revenue from email campaigns. Exceeded ROI goals by 10%.
• Pioneered email opt-in campaign in 4 languages. Increased subscription rate by 18%.

Chicago, IL, US

Executed 5 subscription email marketing campaigns in 3 languages, ensuring compliance with international privacy laws. Managed entire process from requirements gathering to deployment and reporting, ensuring quality and accuracy of final product.Formatted and tested HTML content for delivery through e-mail service provider platform, ensuring on-time.

Led marketing acquisition efforts for the world’s largest professional association dedicated to facility management. Managed 4-member marketing team to support direct marketing and recruitment efforts for more than 100 regional chapters in 20 countries. Partnered with outside agency to develop marketing collateral and emails to drive membership.

Facilitated business development expansion through joint-venture educational programs, research, and conferences. Worked with joint-venture partners in Singapore and Hong Kong on education and certification programs. Represented Association during numerous on-site meetings.Managed all aspects of inaugural conference and exposition in Japan, including.

Supported team of editors and graphic designers to produce bi-monthly trade journal. Managed all advertising contracts and billing. Coordinated and organized assets for graphics team. Actively participated in press checks.Sold ad space for print publications and web banners, consistently exceeding revenue goals by 20%. Also exceeded revenue goals by 20%.

Bachelor’S Degree, Marketing With International Business Certificate

Master Of Business Administration (M.B.A.), Business Administration And Management