With over 20 years of experience in the marketing industry, Kim is a versatile and accomplished marketing executive, delivering effective and efficient marketing solutions. Deep expertise with both Consumer and B2B clients, Kim provides strategy for customer acquisition and retention via integrated multi-channel solutions crafted exclusively for each client. Kim's core competencies include customer acquisition and retention, online and offline re-targeting, lead generation, 360 degree marketing plans, strategic consulting, budget management and forecasting, print and online media placements, and shared mail. She has a proven track record of optimizing her clients' return on investment, reducing costs, and driving growth for several nationally recognized brands. She also excels at developing and maintaining mutually beneficial partnerships with clients, colleagues, and vendors, ensuring she provides them with the best marketing tools and opportunities. Kim is passionate about innovation and data and strives to stay ahead of the latest trends and best practices in the marketing field.