Kim Frazier O'Brien Email & Phone Number

Westwood, Kansas

• Seasoned communications consultant providing strategy, counsel and tactical support to help meet and exceed a client’s PR and marketing objectives• Extensive experience in PR/media relations and marketing material development• Served as lead on PR and media relations at Dairy Farmers of America since 2017• Has worked both independently with various clients (Dairy Farmers of America, Smithfield Foods, Old World Spices & Seasonings, Platform Ventures, Axial Healthcare, Allay, Price Brothers Commercial Realty, Jordan, Knauff & Company) as well as with top agencies including Weber Shandwick, Approach Marketing, Finn Partners, VMLY&R and Edge Advantage Solutions

Kansas City

• Responsible for the strategic direction and management of all corporate communications, including: competitive market analysis, email marketing, web site design and SEO optimization, social media marketing, trade advertising, sales collateral development, media relations, special events and trade shows• Directed web site re-design, including SEO optimization and strategic vision for all copy and design elements• Launched a corporate blog to help build brand awareness and generate sales leads• Revamped email marketing program, including the selection of a new marketing automation provider as well as more personalized communications to build thought leadership and foster stronger sales relationships• Responsible for the development and execution of annual employee surveys in 2013 and 2014, including handling all internal communications and action steps

Westwood, Ks

• Led the strategic and tactical implementation of PR and social media programs for clients such as Lee Jeans, Blue Bunny ice cream, Weight Watchers Supermarket food licensees and Knork flatware• Responsible for the plan development and integrated account management (creative, digital, social, CRM and public relations) for the 2011 Lee National Denim Day cause marketing program• Managed and developed content for Weight Watchers Supermarket food licensees Facebook page with a “like” count of more than 150,000 fans• Oversaw the strategic plan development and tactical implementation of B2B PR efforts for Dawn Foods, a manufacturer of bakery products for in-store and retail bakeries nationwide

• Managed and executed the strategic and tactical implementation of consumer marketing programs for clients such as Suave haircare, Campbell Soup Company, Oreo, Green Giant, Yoplait, M&M’s, Allstate Insurance, and the got milk? Milk Mustache program• Provided strategic counsel and maintained ongoing communication with clients, including managing the client relationship and acting as a day-to-day contact addressing any issues and troubleshooting problems• Directed and supervised more than 10 internal team members; served as primary counsel for program implementation• Created accurate budget estimates for long-term client programs and responsible for maintaining profitable work for an annual budget of more than $2 million• Involved with the organization and development of new business pitches and presentations • Acted as Performance Champion for numerous employees and responsible for their regular performance reviews as well as ongoing training, coaching and professional development

Bachelor Of Arts (B.A.), English

Education record