Kimberly Giroux Email and Phone Number
Kimberly Giroux work email
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Kimberly Giroux personal email
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Hi 👋, I have over 17 years in marketing, 9+ years leading teams. I'm a fractional marketing leader who assists marketing teams in developing and executing effective strategies for growth/acquisition, content, and SEO. I am passionate about working with innovative and diverse teams that are driven by a shared vision and mission, and understand the value of collaboration, persistent experimentation, and growth.As the VP of Marketing at Beautiful.ai, I directed the marketing department, guiding the development and execution of campaigns across various channels, including paid search, social media, and email. My role also involved managing the content strategy, SEO, and UX for the website, blog, and landing pages. It was in this role that I was able to lead and direct the steady and continued improvement to CAC. (2021-2022: reduced CAC 50%. 2023-2024: reduced CAC 40%). I've lead teams through driving increased brand awareness, user acquisition, retention, and engagement. I keep an eye to company growth and success by implementing best practices, rigorous testing, and optimization of all marketing initiatives.If you find me outside of work I'm probably attempting a new pottery project or watching my daughter jam out.🥁 🤘🏽
Giroux Consulting
View- Website:
- kimgiroux.com
- Employees:
- 1
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Fractional Chief Marketing Officer And Vp Of Marketing And Growth MarketingGiroux ConsultingCarlsbad, Ca, Us
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Fractional Vp Of MarketingGiroux Consulting Aug 2016 - PresentUsForward-moving momentum, gut check, and strategy for Marketing teams. * Discover and implement best practices and testing through custom campaign development and execution. * Integrate with marketing teams to build strategy, test, and grow their campaigns in various acquisition channels such as Paid Search, Social Media, and Search Engine Optimization. * Roadmap development for team growth and hiring.* Content development strategy to improve SEO and UX. * Help guide individual contributors on testing and identifying winning strategies for continued growth.
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Vp Of MarketingBeautiful.Ai Mar 2023 - Jan 2024San Francisco, California, Us* Repeated increase in user acquisition volume year over year, while lowering cost of acquisition. 2021-2022: reduced CAC 50%. 2023-2024: reduced CAC 40%. * Drove strategic decision on the company's leadership panel, impacting decisions and growth initiatives across the company with the heads of product, sales, and customer success resulting in 2.1x improvement in revenue.* Navigated the marketing team through the AI boom, expanding on growth opportunities in PR, paid search, and SEO contributing significantly to the overall growth of the company. * Hired for open positions on my team. Reviewed hundreds of resumes, interviewed 36+ candidates, and hired talent for open roles such as Creative Director, Social Media Manager, Marketing Manager, B2B Marketing Manager, and recurrent internships.* Directed and empowered a marketing team with diverse skillsets and responsibilities to drive all marketing operations and strategize for growth while fostering expansion to seven reporting full-time employees and five service partners. -
Director Of Marketing (Head Of Marketing Department)Beautiful.Ai Jun 2021 - Mar 2023San Francisco, California, Us* Reduced paid search acquisition costs by 50% and advised reinvestment opportunities on the platforms.* Developed and implemented marketing strategies to propel ongoing growth, boosting brand awareness.* Collaborated closely with content writers to craft quarterly content calendars focused on thought leadership and SEO, driving increased brand visibility and engagement while generating top ranks for high-volume searches.* Orchestrated detailed email marketing calendars to drive announcements, product growth, and customer reactivations, optimizing engagement and conversions.
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Senior Growth Marketing ManagerBeautiful.Ai Feb 2020 - Jun 2021San Francisco, California, Us* Designed and introduced key strategies to establish baselines, increase new user growth, and reactivate dormant and canceled accounts.*Coordinated with an SEO partner to develop a strategy for 10 targeted keywords and dozens ofbacklink to position the company as an authority in the presentation software space, involving datacollection and webinars promoted to the user base.* Navigated the company through an effective transition from freemium to a revenue-generating model, generating a strong market presence.
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Vice President Of Paid MediaZog Digital Inc 2011 - Aug 2016Oversaw the management and strategy for ZOG Digital's Paid Advertising clients. Internal driving force for client success across Paid Search, Paid Social, Retargeting, Display, and Affiliate Management. Ensured partnership level engagement for clients, through proven optimization and management tactics as tested for SMB's and Fortune 500 Businesses.*Built department from the sole employee, to a bustling 9 member team. *Served as strategic leadership across clients focused on acquisition and performance marketing. *Day to day department management including staffing, budgeting, and business development support. *Served as the subject matter expert for business development efforts and client reviews.*Set department strategy and action plan for growth and operations. -
Senior Social Media ManagerZog Digital Inc Oct 2010 - Jul 2011
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Interactive Media BuyerThe Lavidge Company 2007 - 2010Phoenix, Az, Us
Kimberly Giroux Skills
Kimberly Giroux Education Details
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Arizona State UniversityBusiness And Mass Communication
Frequently Asked Questions about Kimberly Giroux
What company does Kimberly Giroux work for?
Kimberly Giroux works for Giroux Consulting
What is Kimberly Giroux's role at the current company?
Kimberly Giroux's current role is Fractional Chief Marketing Officer and VP of Marketing and Growth Marketing.
What is Kimberly Giroux's email address?
Kimberly Giroux's email address is kk****@****ail.com
What schools did Kimberly Giroux attend?
Kimberly Giroux attended Arizona State University.
What skills is Kimberly Giroux known for?
Kimberly Giroux has skills like Advertising, Sem, Social Media Marketing, Digital Marketing, Online Advertising, Google Analytics, Display Advertising, Digital Strategy, Web Analytics, Social Media, Pay Per Click, Search Engine Marketing.
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