Prior to focusing on criminal justice reform efforts, I spent years working in the marketing/communications realm, shaping ideas and getting them from thought to the masses, creating industry awareness, increased demand for brand, and heavy consumer interaction. I did it all, from creating Web Content, to Direct Response Copywriting, to Marketing Product Launches, developing White Papers, Case Studies, and Video Script Development and Direction. I have a broad range of writing, and public speaking experience to include general reporting and feature writing. Most often my focus within the marketing sector has been on persuasion and engagement. Move the business (B2B), or consumer, (B2C) to do "something" - all via the written word - created and executed in a strategic way that creates new thought, invites action, and all the while supports, and builds, brand integrity and continuity. The ultimate "action" we most always want a business, or consumer, to take is to spend money. Invest. Donate. Spend. We strive to create new thought, and change perception, which when done successfully, drives desire - which turns into action.Fulfill ROI, surpass ROI expectations, and maintain strong customer acquisition, retention and maintenance objectives. Inform, persuade, and nurture.Specializations include audience segmentation / heavy focus on consumer interaction / engagement and driving demand for brand. Consumer loyalty. Develop explanatory, reader-friendly messaging that resonates, influences, captivates, and persuades audiences to act. My persuasive writing skills helped gain a $30-million-dollar contract in the corporate/global travel industry. Led in-house creative team through $45-million dollar rebrand, while serving as Lead Marketing Writer / Advertising Supervisor. Managed staff of designers and Web content writers. Served as Director of Creative Writing for national insurance company. Led team of writers and designers. Former radio news announcer and TV anchor while in college. An innate passion for news and “truth” propelled me into the newspaper medium where I worked as a G/A reporter for various publications, including the Houston Chronicle. A strong sense of creativity followed, and I began offering marketing and advertising services to Fortune 500 companies. Then, I decided to pursue justice. Legislative advocacy. I currently fight the good fight, advocating for criminal justice reform. It’s ultimately about transforming minds, hearts, and souls within the criminal justice reform arena, so that individual lives, and society, become better.