Kimberly Gold Email & Phone Number

Los Angeles, Ca, Us

• Creates, monitors, and adapts an integrated communications, community engagement, and strategic marketing plan.• Organizes and promotes special projects, events, and campaigns for the school district.• Formulates and advises on media and public relations strategies related to crisis management and special events/announcements – including the development of talking points, acting as spokesperson, and the writing of press releases.• Establishes and coordinates public relations efforts to enhance the visibility, stature, and presence of the District and its employees in the community, including systematically planning, organizing, and coordinating the flow of public information to the community including the utilization of social media platforms including Facebook and Twitter. • Designs layout and content for brochures, publications, newsletters, and promotional materials. • Coordinates business/organization partnership arrangements that enhance educational opportunities the District offers to its students and community.• Oversees staff responsible for District web content development and management, providing guidance and oversight for the design and functionality of the District's online tools, including web pages, and graphics.• Develops and maintains the CVUSD brand, its quality control and appropriateness throughout all print and media materials• Develops and maintains a program budget.

Southern California Headquarters

• Oversaw communications for entire division, spanning LA Metro up through Santa Barbara• Drafted media materials including press releases, media alerts, and pitch letters to promote events, social service programs and a variety of community and corporate partnerships for more than 50 Salvation Army centers • Planned/implemented special press events, including press conferences, volunteer initiatives and fundraisers• Secured major television, print, online and radio media coverage • Developed and manage integrated marketing campaigns with special components for website, social media channels, e-appeals and traditional media platforms • Produced marketing collateral (Annual Report, brochures, billboards, advertisements, posters, mailers, etc.)• Led professional development trainings and create toolkits for program directors in the field• Fostered corporate partnerships including Toys for Tots, BakeMark, City Year, to name a few• Handled crises – counsel, messaging, spokesperson, message distribution, media relations

Southern California Headquarters

• Drafted media materials including press releases, media alerts, and pitch letters to promote events, social service programs and a variety of community and corporate partnerships for more than 50 Salvation Army centers• Pitched and secured major television, print, online and radio media coverage• Managed social media networks – including the creation and strategizing of content, while monitoring and analyzing trends for Facebook, Twitter, YouTube and Pinterest• Monitored and tracked daily media coverage• Secured and organized hundreds of volunteers for special events including multiple toy sorting and giant toy distribution events• Conceptualized and launched "Community Connect" a volunteer e-newsletter where The Salvation Army Southern California's 50 Community Centers and Programs can connect to over 20,000 volunteers and donors

• Researched, drafted and managed content for clients’ social media channels (Facebook, Twitter, Pinterest, Instagram, etc.) ensuring quality and consistency with appropriate writing styles• Served as a strong social community manager, offering timely engagement in keeping with brands’ tone of voice and image

Greater Los Angeles Area

• Wrote press releases, run of shows and planned all details for more than 15 ribbon-cutting events for $100,000 fitness centers and over 30 check presentations at Californian k-12 schools. • Planned every detail of Annual Spotlight Awards Ceremony featuring Governor Jerry Brown, including the organizing of a dozen volunteers, the event’s run of show and coordination of all guests. • Fielded phone calls, answered e-mail inquiries, faxed required documents through role as primary liaison for Principals and Coordinators of the Council’s free statewide Governor’s Challenge program. • Designed marketing material for Governor’s Challenge program (posters, brochures, flyers), more than 500,000 were printed and sent to California schools and 24 Hour Fitness facilities. • Created two advertisements that reached over 1 million California subscribers in a December 2010 and two June 2011 issues of Newsweek, Sports Illustrated, Time and The Week. • Created a social media presence for the Council, through which nominations for Spotlight Awards increased 1,000%.

• Wrote two blogs weekly on pertinent women's health issues.• Attended and organized SWHR's participation in AdvaMed09 along with other networking affairs.• Updated social media pages and responded to all electronically submitted queries.• Fine-tuned researching skills for articles and grant proposals.

• Through an online database, determined relevant blog postings pertaining to three different sectors (wireless services, late night television and retail sales)• Updated current clients' contact information and researched prospective new clients• Created comparative product spreadsheets for different categories, including women's beauty products.

• Wrote press releases for new baby products and for informational DVDs designed by the British government.• Had direct contact with over 70,000 of the Web site's subscribers through the writing of weekly newsletters and through the answering of all electronically submitted user queries.• Researched, wrote and published online feature stories on topics discussing everything from maternity fashion to the signs and treatments of common early childhood ailments.

B.A; B.A, Journalism; Sociology

Education record