• Product Design and AI/ML/Strategy Leadership• Principal Product Designer – AI Products & Design Systems• ELT & Founding teamAdia is launching in 2025

• Gen AI based Operating System for Hotels, Property Groups, and Resorts• Conversation-based agentic experiences that integrate property management and booking systems, amenities management, and integrates with local vendors and experiences

Iloomi is an AI-biographer that helps you easily capture, author, and share your life stories with friends and loved ones.

• New products and initiatives for Data & Research• Design and creative leadership and support for Brand• Interface with agencies, directors, content creators and other partners

• New products & prototypes for web and app based experiences• Design & dev leadership and consulting for brand and product teams

• AI powered intelligence tools that reveal insights and unlocks productivity for business leaders• Designing non-deterministic Gen AI / Gen UI experiences

• Product design for core management, booking, dashboards, and marketing apps• UX and design systems for web and native apps

Design Team LeadershipEnterprise Design Systems

• Acting head of design, product, and brand. ELT member.• Design direction, roadmapping, and strategy for core and supporting apps• Conducting user research and refining UX and overall strategy• Defining and prototyping new user experiences• Managing global design systems with multiple active team members and contributors• Interfacing with board and actively participating in raise work

Creative Leadership + Art Direction for Brand/Marketing initiatives• Sourcing, and managing external agencies for advertising and brand work• Building freelance talent pool• Internal team building / integration / alignment• Structured and lead new brand initiatives and platforms• Organized quarterly shoots to support campaign and brand needs• Planning and executing seasonal campaigns for ecommerce• Ongoing performance marketing/growth campaignsDesign Leadership for Product• 0-1 / CEO projects• UX vision & prototypes for product• Global design systems• Recruitment & team buildingDesign lead / Architect for headless eComm platform• Vision, Strategy, UX, Design, Prototyping, Testing, Development• Implementation using Webflow, Shopify, Klaviyo, Zapier with a complete stack of testing + analytics tools• Leveraging my engineering past to deliver fully custom solutions for Email, Webflow, and Shopify

Product Design & UIDesign Systems for Web/Dashboard/AppsIndustrial DesignBrand Design+ManagementCampaign Platforms

• Sole designer and creative, working across product and brand

• Launched the new Google for Games platform• Launched the new Facebook -> Meta brand platform

• Designed and launched SalonCentric by L'Oréal - an iOS and Android app for salon owners

• Lead digital team for the launch of Emerson Collective's new brand and website

Creative Direction, Design Management, and Mentorship for Brand, Product, and User Experience work for diverse clients and teams in NYC and across the global network.Samsung US - Complete transformation of the brand (with Turner Duckworth), and complete redesign, and systematization of .comLife Reimagined - Soup to nuts, complete brand and product for a well-funded startup by AARP. Helping people uncover "what's next" by discovering their Talents, Gifts, Passions, and Values, and reorienting their lives around Purpose, we helped people connect and work with coaches to get unstuck, and unlock what lies aheadNIKEiD - Complete overhaul of the builder experience, focusing on creating a best in class mobile experience that works in-line with the rest of the store experienceOther clients: Nike Women, Nike+/Running, Nike Store, ESPN, MasterCard, Walmart, Life Reimagined, Subaru, Chapstick

• Batman Begins Launch• MoMA.org – Contemporary Voices

• SonyStyle Holiday 2005 Campaign with seamless Integrated Website-to-Stores experience• L'Oréal USA website launch

• Concept & Design for various show-packages and digital experiences for VH1, MTV, FOX, etc.

• Lead a team of information designers, political science researchers, and engineers to develop the UX/Front-end/Back-end for The Election Mapping Tool for PIIM (Parsons Institute of Information Mapping). A first of it's kind then, but an expected feature today in NYTimes, etc. during election cycles.

Lead a diverse team of creatives, primarily servicing the L'Oréal Group of companies. We launched new brands, made digital experiences, and envisioned new possibilities of retail space

One of the early digital-first advertising agencies. We created infrastructure and marketing that helped NESTA create a strong digital foundation which helped countless artists and innovators in their quest. We also worked on fun stuff with David Shrigley that made no sense, and made an online virtual 3D-art-gallery for AP-ART in London.

• Internet Banking for NatWest (UK)• E-commerce Platform for Benetton (Italy/Global)• Digital Platform and Marketplace for T-Mobile (EU)• Co-founded Team Zero - An innovation group within the network that explored new tech and integrated R&D with client teams

• Pioneering digital solutions for Lotus, Respro, and various clients during the early days of Web 1.0