Senior Marketing Campaign Manager 2017 to 2022• Led integrated omnichannel marketing campaigns from strategic marketing plans through execution using customer data to increase brand awareness.• Managed over 10 different campaigns across five territories targeting up to 20M customers through multiple channels, including TV, radio, digital, social, direct mail, influencer videos, print, email, and out of home.• Exceeded industry benchmarks and business goals by up to 300% by tracking metrics and performance.• Developed creative briefs and provided direction to ad agency, contractors and video production company.• Improved internal process, reducing spend by 20%, and created new outreach campaign model. • Built relationships with internal and external stakeholders, including municipal leaders.Assistant Marketing Manager 2016 to 2017 • Managed demand generation marketing campaigns using market segmentation and persona-based content.• Created marketing tools for sales team based on customer feedback, including writing a script and producing a case study video.• Increased lead generation by 119% and web site visits by 204%.• Developed landing page, newsletters, email, webinars and print ad based on personas.• Oversaw ad agency, lead qualification service and content marketing agency.

• Spearheaded a strategy to expand the program portfolio, develop marketing tools and increase membership.• Developed marketing tools, including a series of educational videos, brochures, web page and events.• Increased membership by 13% within six months. • Reduced contractor call volume by 25% by creating a series of “how to” videos and reduced staff time on reporting by 10% by developing a new reporting system.• Oversaw a regional plan to add more electric vehicle charging stations by partnering with Massachusetts Department of Environmental Resources (DOER).• Managed team, vendors, renewables committee and budgets.

• Drove hundreds of key accounts to complete energy efficiency projects using account-based marketing strategies, including direct mail, email and events.• Exceeded goals and grew pipeline by 70% in the first year, becoming a top account manager.• Influenced decision makers and tracked progress through Salesforce.

• Developed and implemented an award-winning bilingual outreach campaign for a municipal recycling program, including web page, social media, video, direct mail, print ads, events, press releases, brochures and billboards.• Exceeded goal to increase recycling rate by 30%.• Created and led sustainability committee.