Created alignment and professional growth for a four-person communications team through ongoing coaching, mentorship and leadership Provided effective leadership communications, issues management communications and crisis communications to position Celero as a credible, high-performing organizationFacilitated the development and management of the organizational strategy and reviewed priorities to achieve strategic objectivesDelivered strategic and integrated communications to customers, employees and partners.Drove understanding of Celero’s brand and business strategy, build connection and community and improve organizational transparency.

Facilitate the development and management of the organizational strategy and oversee priorities to achieve strategic objectivesProvide effective leadership communications, issues management communications and crisis communications to position Celero as a credible, high-performing organizationDeliver strategic and integrated communications to customers, employees and partners.Drive understanding of Celero’s brand and business strategy, build connection and community and improve organizational transparency.

Influence corporate culture through initiatives that drive employees' understanding, engagement, participation and loyaltyDrive communications initiatives that contribute to a culture of positive diversity and inclusion experiences for employeesCreate better client experiences through internal awareness and education and meeting/exceeding expectations for client delivery

Responsible for creating and delivering on Celero's external communications strategy. Specifically, I am responsible for reputation management, brand, media relations, social media, crisis communications and thought leadership. Accomplishments include:- Concepted and wrote 30 minute keynote speech for the CEO to deliver at Celero's national, annual conference, setting the tone and theme for the event; collaborated with CEO and visual designer to create an impactful keynote experience.- Led a core branding team in developing and executing a new product brand strategy for the organization- Developed a social media and content marketing strategy for the organization; collaborated with the marketing team on creating and launching a new blog and resource section of the website.

Counted on to deliver the organization’s digital strategy and implementation, including launching new digital initiatives and strengthening existing activities to more effectively communicate organizational messages to different audiences.Accomplishments include:- Spearheaded the successful implementation of their national digital communications strategy. Mobilized an eight-person consultant team to plan, create and launch two external WordPress-based websites on time, scope and within its $160K budget.- Invited to the 2016 International Pipeline Conference as one of six panelists for a three hour session. Delivered a 30 minute speech on public acceptance of pipelines to an audience of 100. In 2017, invited to the Banff Pipeline Workshop and participated in a one-hour interactive panel on social media to an audience of 200. - In 2016, in response to organizational changes, eagerly co-managed all communications operations for seven months. Delivered on all initiatives: digital communications, member outreach, internal communications, media relations, speeches, presentations and collateral creation. Co-managed budgets, hiring and overseeing consultants.

Key contributor to communications and events representing the Alberta credit union system, including overseeing the external website, member newsletter and organizing conferences. Accomplishments include: - Collaborated with the team to plan, coordinate and execute key events for Alberta credit union system, including the AGM and annual provincial conference. Framed event structure, selected speakers, coordinated tradeshow, managed sponsorships, and oversaw registration and budgets. Improved attendee satisfaction rate of one conference by 35 per cent.

Lead writer on a multitude of marketing campaigns and initiatives, including global product launches, brand campaigns and thought leadership initiatives. Accomplishments include:- Co-created an award-winning WordPress blog, elevating the company’s thought leadership.- Spearheaded a successful employee engagement and team-building program for a 60-person department. Guided a team of six people in planning and delivering quarterly events and recognition awards.

Lead content strategist and editor on two City-wide real estate publications.

Researched, interviewed, wrote and fact-checked articles for inclusion in the newspaper, assisted with laying out the newspaper and editing other writers' articles, ensuring consistency and quality of the editorial content. Contributed to newspaper layout and ad design, helping Realtors promote their listings