I am a marketing professional with over sixteen years of London experience working in marketing and the digital communications sector. I graduated in 2004 with a BA in Communications Management, specialising in Creative Brand Communications and went on to complete my Professional Postgraduate Diploma through the CIM. Strong, clear and effective communication is key to the success of all brands. Living in a rapidly changing digital world, it is vital to make use of the platforms we have at our fingertips. Creating a strong user journey and engaging experience, suited to a targeted audience, helps to attain commercial goals and the desired brand exposure.