Kim Hernandez

Kim Hernandez Email and Phone Number

Strategic Marketing & Communications Leader | Healthcare, MedTech, Technology (AI & SaaS) & Consumer Products | Driving Brand Growth, Engagement & Innovation @ KHK Consulting
Kim Hernandez's Location
Carlsbad, California, United States, United States
Kim Hernandez's Contact Details

Kim Hernandez personal email

n/a
About Kim Hernandez

I am a Marketing and Communications Leader with brand growth expertise in Health Tech, Health Services, MedTech, Tech, Industrial, and Mechanical engineering for Consumer Marketing. I excel in developing content and implementing integrated marketing strategies that increase brand visibility and ROI, particularly in the health and tech sectors.My experience includes leading successful digital health campaigns and leveraging advanced technologies to solve complex business challenges. I specialize in brand strategy, digital marketing, and integrated communications and consistently deliver measurable results.As a team leader and innovative thinker, I use technology and data insights to achieve organizational goals and adapt to market changes. I am passionate about AI and its potential to enhance healthcare marketing efficiencies.

Kim Hernandez's Current Company Details
KHK Consulting

Khk Consulting

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Strategic Marketing & Communications Leader | Healthcare, MedTech, Technology (AI & SaaS) & Consumer Products | Driving Brand Growth, Engagement & Innovation
Kim Hernandez Work Experience Details
  • Khk Consulting
    Brand Marketing & Communications Consultant
    Khk Consulting 2016 - Present
    I am an executive specializing in bringing teams together and refining operations to strengthen leadership, corporate culture, and brand visibility across the health, technology, and higher education sectors. My approach has successfully boosted patient engagement, service ratings, and internal communications. By fostering collaboration and integrating strategic marketing and communications, I have enhanced operational protocols and overall efficiency.Highlighted Accomplishment: * Implemented a digital brand values campaign strategy that resulted in a 75% increase in brand awareness and engagement. Measured through digital surveys, employee time-management changes, attendance, and compliance.* Directed patient engagement campaigns using digital services to simplify user experience that Y/Y drove a 25% to 50% increase in patient adoption. Used video, gaming, and geo-targeted outreach.* Proven success in executive branding, aligning leadership presence with market positioning. Measure by less than 2% employee exit for Unification, increased leader acceptance through video and townhall transparent communications
  • Future Care Consultants
    Marketing & Communications Executive
    Future Care Consultants 2024 - 2024
    Brooklyn, Ny, Gb
    RCM, Finance, Payroll, Accounts Payable, Medicare Pending and Managed Care services CompanyLeading strategic marketing and communications initiatives in the Health Finance & Managed Care vertical.
  • Dialyze Direct
    Chief Marketing Officer
    Dialyze Direct 2021 - 2023
    Neptune Township, New Jersey, Us
    Extensive knowledge of the U.S. Healthcare Nephrology/ Home Dialysis Market, allowed for my team and I to target our marketing campaigns that significantly increased brand awareness and customer engagement. Implemented social media and co-branded initiatives. Initiated communication tactics that significantly improved senior leadership engagement and communications that positively changed the corporate culture.• Brand: Achieved a 75% increase in brand awareness and generated a 25% rise in customer engagement.• Market research: Developed and guided marketing communications campaigns to target specific customer segments that increased lead generation growth.• Public relations: Generated numerous published articles in industry journals, increasing brand recognition and positive traction on outcome research data. • Digital: Initiated a geo-targeted market education campaign by updating search parameters and SEO terms that tripled social media engagement in 4 months.• Customer engagement: Originated a Partner Portal to improve user engagement and provide easy access to branded content. Launched co-branded marketing initiatives in 4 underperforming areas, attained a 65% boost in retention and 5% growth in half a year.• Led a team of 10 marketing professionals providing cross-collaborative support to ensure campaign success.• I oversaw all aspects of marketing for 200+ treatment locations in 14 states. I owned advertising, public relations, digital communications, budgeting, and events.
  • Linkedin
    Sr. Employee Communication Strategy Consultant
    Linkedin 2021 - 2021
    Sunnyvale, Ca, Us
    Developed a strategy to foster organizational collaboration and enhance leadership engagement during business transformation.
  • Stanford University School Of Medicine
    Sr. Change & Executive Communication Consultant
    Stanford University School Of Medicine 2019 - 2020
    Palo Alto, Ca, Us
    Developed and executed communication strategies focused on leadership development and healthcare culture change during key organizational transitions.
  • Satellite Healthcare / Wellbound
    Sr. Director, Brand Marketing & Communication
    Satellite Healthcare / Wellbound 2010 - 2016
    Milpitas, California, Us
    Nationally Recognized Not-for-profit Nephrology/ Dialysis, PD, and Home Hemo Dialysis Leader for over 50 years. Responsible for initiating marketing and communications strategies to enhance brand visibility for all divisions. • Boosted brand recognition and achieved a consistent 5% growth through strategic campaigns year over year.• Established and implemented companywide guidelines, standardized naming conventions, corporate positioning, web design/content, signage, branded sponsorships, and corporate and patient collateral.• Managed a Public Relations (PR) team that garnered vital media placement (paid and organic) across prestigious trade and consumer publications. • Developed comprehensive digital marketing strategy by applying targeted social media campaigns, optimized website content, SEO parameters, and utilization of advanced analytics tools. Increased website traffic by 50%, improving lead gen conversions.• I built a high-performing marketing team and fostered a culture of creativity, collaboration, and accountability. I also offered mentorship and professional development opportunities.• Acting chief of staff to executive vice president of operations and senior leadership team (2011-14) required aligning operations marketing strategies with broader company objectives and ensuring consistent communication.
  • Satellite Healthcare / Wellbound
    Director Of Marketing (Advisor) Satellite Health Plan (Closed 12/14)
    Satellite Healthcare / Wellbound Sep 2013 - Dec 2014
    Milpitas, California, Us
  • Satellite Healthcare / Wellbound
    Manager, Marketing & Communications
    Satellite Healthcare / Wellbound 2007 - 2010
    Milpitas, California, Us
  • Apani Networks
    Director, Marketing
    Apani Networks Jan 2006 - Oct 2007
    No Longer In Business, Ca, Us
    Apani was a security software product in the network securities industry (2003-11). Managed the marketing team: web integration, creative, sales tactics, events, and media relations.
  • California State University, Fullerton
    Adjunct Instructor - Advertising And Communications
    California State University, Fullerton 2005 - 2007
    Fullerton, Ca, Us
  • Yokohama Tire Corporation
    Head Of Corporate Communication & Motorsports Marketing
    Yokohama Tire Corporation 2000 - 2005
    Santa Ana, Ca, Us
    Marketing & Communications Leader for a global automotive organization with a valuation of $3B+.• Successfully coordinated media relations and motorsports sponsorship programs ($XM) in collaboration with major entities such as ABC, NBC, ESPN, XGames, and Mattel.• Entrusted government communications liaison for the Ford/Firestone recall period.• National Tire Association as the Yokohama delegate.• Championed global media communications content for both US and Japanese territories.• Obtained coverage in esteemed publications, including the Wall Street Journal, New York Times, and Consumer Reports.

Kim Hernandez Skills

Marketing Communications Marketing Strategy Integrated Marketing Brand Development Marketing Public Relations Strategy Leadership Management Advertising Social Media Brand Management Event Planning Corporate Communications Social Media Marketing Media Relations B2b Event Management Strategic Planning Sales Corporate Branding Trade Shows Sponsorship Business Development Project Management Budgets Public Speaking Strategic Communications Youtube Facebook Twitter Content Marketing B2c Marketing Linkedin Small Business Marketing Entrepreneurship Video Production Machine Learning

Kim Hernandez Education Details

  • Iowa State University
    Iowa State University
    Journalism And Mass Communication
  • California State University-San Bernardino
    California State University-San Bernardino
    Communication And Media Studies

Frequently Asked Questions about Kim Hernandez

What company does Kim Hernandez work for?

Kim Hernandez works for Khk Consulting

What is Kim Hernandez's role at the current company?

Kim Hernandez's current role is Strategic Marketing & Communications Leader | Healthcare, MedTech, Technology (AI & SaaS) & Consumer Products | Driving Brand Growth, Engagement & Innovation.

What is Kim Hernandez's email address?

Kim Hernandez's email address is kh****@****rds.com

What is Kim Hernandez's direct phone number?

Kim Hernandez's direct phone number is +165040*****

What schools did Kim Hernandez attend?

Kim Hernandez attended Iowa State University, California State University-San Bernardino.

What skills is Kim Hernandez known for?

Kim Hernandez has skills like Marketing Communications, Marketing Strategy, Integrated Marketing, Brand Development, Marketing, Public Relations, Strategy, Leadership, Management, Advertising, Social Media, Brand Management.

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