Supervisor, Marketing Technology Operations
CurrentAs a key player in the Marketing and Partnerships department, I oversee the Marketing Technology Operations department to develop and implement the overall marketing operations strategy. Collaborating with marketing and sales leaders, I work with content marketing, growth marketing, and strategic partnership teams to drive AMT’s awareness and lead generation goals, ultimately supporting revenue objectives for applications, recertifications, renewals, and educational product sales.My role involves executing integrated marketing campaigns across various channels, optimizing marketing performance through automation tools, and leveraging data-driven insights for decision-making. I manage website content, support exhibit and event promotion, and maintain high standards for deliverability and compliance in our outbound communications. Additionally, I lead efforts to streamline marketing operations, enhance campaign execution, and ensure adherence to AMT’s branding guidelines.