As the Director of Long Distance and Local Transit Pricing at Sinch, my primary focus revolves around margin management within the telecommunications sector. With over 30 years of industry experience, I've honed a keen understanding of how pricing decisions directly impact profitability.My approach involves meticulously analyzing pricing structures and market trends to identify opportunities for margin optimization. By implementing strategic pricing adjustments and cost-saving initiatives, I ensure that our company maintains healthy margins while remaining competitive in the market.Furthermore, I continuously monitor and assess the impact of regulatory changes and market dynamics on our margins, adapting our strategies accordingly to mitigate risks and seize opportunities.Ultimately, my dedication to margin management is central to our company's success, allowing us to maximize profitability while delivering value to our customers.