Kim Hoey Email & Phone Number

San Francisco Bay Area

• Convert complex analytical data into easily digestible Tableau data visualizations that drive positive business narratives, flag at-risk/growth areas, and help maintain status as #1 revenue-generating team (9-figures across 70+ partners)• Utilize soft and hard skills to gain consensus/user adoption among 30+ teammates on CRM platform, empowering them to have a more data-driven approach and increasing their business acumen • Navigate matrixed work environment with strong communication skills to align on key initiatives, recommend new monetization strategies, and find win-win workflow solutions among various departments and senior leaders • Perform needs-analysis by listening to stakeholders’ business friction points in order to build and maintain useful, turnkey reporting tools (i.e. sales pipeline progress, OKR pacing, inventory tracking, benchmarking metrics, financial expenditures and profit margins, YoY business performance comparisons, deal efficiency monitoring, category analyses) that solve business challenges, provide actionable insights, and inform smarter, strategic decisions for long-term revenue outcomes• Member of Women of the Warriors (WOW) and Asian American Pacific Islander (AAPI Dubs) ERGs

Greater Chicago Area

*Senior Analyst, Partnership Intelligence*• Convert complex analytical insights into easily digestible data points to better frame our club’s story and unique selling proposition within a competitive marketplace • Create sales decks, one-sheeters, and go-to-market collateral for pitches in high-pressure, deadline-driven environment• Assist senior leaders with special projects tied to 7-figure jersey and new facility opportunities • Synthesize Tableau data visualizations to understand current business performance and historical comparisons that ultimately inform smarter, strategic decisions for better long-term revenue outcomes• Expand commercialized inventory by ideating new platforms and leveraging interpersonal relationships to gain counterpart approvals across 6+ departments • Serve as in-house expert on vendor tools pertaining to CRM, valuations, social media monetization/measurement, lead generation, and demographic research • Track social media performance metrics of 35+ sponsored campaigns, comparing year-over-year growth, highlighting positive storylines, and offering suggestions to improve future strategy and execution Previously: *Senior Account Executive, Partnership Development*• Researched leads and conducted outbound calls to hundreds of prospects looking to leverage sports marketing as a business tool and/or reach targeted customer segments, such as Hispanics, millennials, and youth/families • Cultivated trusted relationships with brands/agencies to secure needs analysis meetings, identify client objectives and pain points, and pitch new business proposals that ultimately deliver measurable solutions, growth, and ROI for clients• Assembled custom partnership packages that included: jersey sponsorship, traditional + new media (TV/digital/social/radio/print), in-stadium signage (static/digital), on-site experiential activations, matchday marketing, traffic-driving sweepstakes, youth/community/adult soccer programming, and hospitality options

Greater Chicago Area

• Established trusted relationships with agency contacts by responding promptly to client requests and delivered top-notch customer service to 20+ accounts such as Taco Bell, KFC, Bass Pro, Discover Card, Brown Forman, AbbVie, Navy Federal Credit Union, and Red Lobster• Managed $60MM+ in linear inventory by closely monitoring avails, product conflicts, brand allocations, traffic, and invoices• Worked on premiere properties like the World Series (MLB), NFL, College Football, College Basketball, World Cup, and MLS• Resolved pre-empts and proactively identified ADU opportunities across sports and entertainment properties: FOX Broadcast, FS1, FS2, FX, FXM, FXX, NatGeo, and NatGeo WILD• Collaborated seamlessly with Pricing & Planning, Commercial Administration, and Finance groups throughout the sales funnel

Culver City, Ca

• Oversaw 25+ accounts such as Samsung, Pepsi, P&G, Mercedes, Snickers, Microsoft, Visa, Bose, New Era, and U.S. Army• Interfaced cross-functionally with Ad Sales, Marketing, Programming, Social Media, Operations, and other internal teams to ensure content programming calendar fulfilled sponsorship obligation timelines and/or exceeded campaign delivery KPIs• Tracked status of pitched, sold, and concluded sponsorships and spearheaded implementation of sold content sponsorships• Championed the client creative approval process and troubleshot issues regarding ad campaigns and rich media executions• Served as an expert in the digital advertising space, including mobile and social media, to aid in the development of original content ideas and new multi-platform sponsorship opportunities across NFL Digital Media properties

Ann Arbor, Mi

• Balanced multiple in-game duties such as updating official Twitter accounts and recording comprehensive statistics• Produced post-game recaps, weekly releases, game notes, event programs, and athlete bios for 16 teams to facilitate positive communication between the Michigan Athletic Department and its external constituents

Ann Arbor, Mi

• Managed daily social media operations and launched new, creative online marketing campaigns to build engaged viewership and grow our brand and its platforms (Website, Events Calendar, Video Blog, Facebook, Twitter, Instagram)• Effectively and efficiently found solutions to concerns of students, faculty, administrators, campus visitors, and alumni

• Executed and delegated tasks to a three person team to improve our Mentorship Program, Alumni Database, Internship Offerings, and Summer Networking Map • Maintaining open communication channels to consistently engage alumni and students• Executed insightful panels/workshops to spread SBA’s goals and brand awareness across campus and online

Ann Arbor, Mi

• Collaborated with executive board to lead 250 women and create philanthropic events promoting breast cancer research • Planned exciting bonding events to build camaraderie; honorable recognition in our National magazine Themis

New York, New York

• Stewarded day-to-day relationships with partners including Nike, Spalding, Gatorade, and Anheuser-Busch by completing deliverables on time, planning events, monitoring contract asset fulfillment, and ideating additional activations for upsells • Created best practices recap deck for Digital Media “Think Tank” Project by analyzing data sets from past season’s content, consolidating perennial trends, and offering suggestions to improve future strategy, engagement, and growth

Ann Arbor, Mi

Greater New York City Area

• Researched, developed, and executed grassroots, consumer-marketing initiatives for major projects surrounding Super Bowl 50, College Football Tool Kits, Professional Bull Riding, and Campus Reps Program/CBS Entertainment viewing parties• Wrote weekly newsletters for the office detailing sports/media/digital industry trends and informative daily sports briefings

B.A. Biopsychology/Cognition/Neuroscience & Communication Studies

Activities and Societies: Sport Business Association, Zeta Tau Alpha, Global Brigades, Intramural Sports, Association for Women in Sports.

Valedictorian