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Dynamic marketing communications leader with 20+ years’ management experience and proven results developing enterprise strategy and executing integrated marketing and branding programs with specialization in digital transformation. Contributing team player champions collaboration, voice of customer input and analytical optimization to inform growth tactics. Thrives in rapidly-evolving industries such as telecommunications, life sciences, healthcare and engineering. Adeptly manages internal/external staff and vendors to achieve objectives within established deadlines, budget and competing priorities. Seeks onsite position, open to travel and relocation.
Self-Employed
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Fractional Marketing Manager And ConsultantSelf-EmployedHickory, Nc, Us
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Entrepreneur / Marketing & Brand DirectorKatalysta Marketing Mar 2020 - PresentHickory, Nc, United StatesProvides clients cost-effective alternatives to a full-time marketing department with service plans ranging from long-term strategic leadership roles to project-based support for marketing, advertising, social media and public relations. Katalysta Marketing, LLC was formed to provide continuity of services and digital migration support when The Porter Agency ceased operations. Recent achievements:> Increased RFP requests by 250% for structural engineering firm client with new website highlighting portfolio by category and driving growth to higher-margin vertical markets with integrated digital marketing campaign.> Instrumental in pre-leasing 80% of residential units in mixed use development prior to building completion with earned media coverage, brand development (logo, style guide, signage), website and social media engagement.> 38% YOY revenue increase for client extending asset protection programs during 2020/2021 pandemic; initiated fast-paced digital sales enablement tools to ensure business continuity; ongoing role involves planning and executing rebranding strategy with updates and migration of digital assets to cloud-based repository of marketing and sales collateral.> Successfully transitioned in-person continuing education event to virtual online learning platform, securing revenue historically attained from attendees, exhibitors and sponsors.
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Marketing ContractorDycom Industries, Inc 2015 - Mar 2020With extensive experience in the broadband telecommunications industry, The Porter Agency helps Dycom advance its business profile by executing dynamic campaigns including copywriting, photo shoot oversight, messaging and market position consultation during an exciting time of growth amid rapid deployment of fiber optic based networks enabling gigabit cities to satisfy America's hunger for more and more bandwidth capacity from densely populated metropolitan areas to remote, rural America. Securing this new client for The Porter Agency brought the addition of a $2.2B client with 13,000 employees. -
Director, Marketing & Public RelationsThe Porter Agency Jan 2014 - Mar 2020Hickory, NcKey account responsibility for marketing, advertising and public relations clients including regional health care system, $2.2B telecom infrastructure provider, numerous textile manufacturers, structural engineering firm and commercial real estate developer. > Saved $60k annually for Catawba Valley Health System by migrating print newsletters to digital and securing earned media coverage of patient stories and healthcare press releases. Served as public information officer, fielded media requests, interviewed and wrote patient testimonials. CAREER HIGHLIGHT: Achieved national coverage of telestroke story in American Heart Association’s Stroke Magazine leading to invitation escorting patient to Washington, DC where she spoke before congressional subcommittee promoting more funding and greater access to stroke robot innovation.> Project manager for website development for Dycom Industries (NYSE:DY) and library creation of approved written and visual content for use across 500 field offices. Closely collaborated with cross-functional stakeholders to ensure essential input from corporate and subsidiary departments representing human resources, business development, safety, investor relations, IT, legal and other. -
Communications ManagerMission Health Oct 2012 - Dec 2013It / HrAssisted with strategic projects across health system amidst organizational transformation following a significant period of acquisitions and government mandated reform. Responsible for regularly communicating to key stakeholders within multidisciplinary service lines about project scope, milestones, timelines and metrics. -
Marketing Communications ManagerThermo Fisher Scientific Sep 2010 - Sep 2012Asheville, NcLed global commercial marketing programs for $32B life sciences supplier managing product launches and comprehensive multi-language campaigns for cryopreservation equipment, water purification systems and unified laboratory services. > Achieved 60% revenue growth with bundled equipment and lab services promotion> Exceeded launch forecast by $35k for Smart-Vue wireless lab monitoring system> Developed and maintained corporate brand, collateral, and advertising programs to achieve revenue goals in complex life sciences industry supporting global trade events and channel partners. -
Google Marketing Consultant (City Councils Hickory/Lenoir, Nc)Google Feb 2010 - Apr 2010Hickory, NcInitiated fast-paced PR campaign to articulate joint demand for Google’s proposed all-fiber broadband network on behalf of City of Hickory and City of Lenoir. Web-based proposal was crafted and submitted following collaborative focus groups, social media campaign and radio/ TV speaking engagements within challenging timeline. Google’s competitive selection process called for active collaboration with Economic Development Council, City Council, Academia, Healthcare and Private Sector interest groups. Subsequent growth of Western North Carolina Data Center Corridor can be attributed to this campaign as Google, Apple and Facebook have significantly expanded operations in Hickory/Lenoir region since 2010. -
Marketing Communications ManagerPrysmian Group Aug 2008 - Feb 2010Claremont, NcLed marketing communications department for international fiber optic cable and network solutions provider.> Grew channel sales by 58% with aggressive co-op partner programs.> Shifted marketing collateral from print to digital amidst significant budget cuts, layoffs and eventual acquisition by Prysmian Cable.> Elevated talent and productivity of 6-member department consisting of graphic designers, sales support team and external vendors.> Effectively managed marketing programs to augment outside sales and internal customer support with product demos, webinars and published trade articles. -
Marketing Communications ManagerCommscope Apr 1997 - Aug 2008Hickory, NcHeld progressively responsible marketing roles for world's largest manufacturer of coax cable. Product lines and vertical markets evolved to include fiber optic cable and enterprise network solutions.> Established post-acquisition rebranding process.> Identified cost savings and reduced $1m annual marketing budget by $640k while supporting 200+ tradeshows and 300-person international sales team.> Pioneered website governance council, migrated multi-language print collateral to digital; collaborated with product developers and engineers to convey benefits-driven marketing messaging.
Kim Hudson Skills
Kim Hudson Education Details
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Management, Marketing, Organizational Behavior
Frequently Asked Questions about Kim Hudson
What company does Kim Hudson work for?
Kim Hudson works for Self-Employed
What is Kim Hudson's role at the current company?
Kim Hudson's current role is Fractional Marketing Manager and Consultant.
What is Kim Hudson's email address?
Kim Hudson's email address is ki****@****ind.com
What is Kim Hudson's direct phone number?
Kim Hudson's direct phone number is +182824*****
What schools did Kim Hudson attend?
Kim Hudson attended Appalachian State University.
What are some of Kim Hudson's interests?
Kim Hudson has interest in Design, Technology, Yoga, Experienced Event Manager, Seasoned Traveler, Running, My Daughters, Information Junkie.
What skills is Kim Hudson known for?
Kim Hudson has skills like Account Management, Telecommunications, Product Marketing, Marketing Strategy, Product Management, Sales Presentations, New Business Development, Service Marketing, Management, Marketing, Program Management, Salesforce.com.
Not the Kim Hudson you were looking for?
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2infosys.com, patrickparkerrealty.com
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Kim Hudson
Program Manager | Driving Agile Transformation For Customer-Focused Product DevelopmentTampa, Fl2geico.com, gmail.com -
Kim Hudson
Wilmington, De5brandywinetechnology.com, cardone.com, quadratec.com, quadratec.com, quadratec.com3 +130265XXXXX
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Kim White
Vice Chancellor Of Advancement And Executive Director Of The University Of Chattanooga FoundationChattanooga, Tn4rivercitycompany.com, kimwhiteformayor.com, utc.edu, utc.edu3 +142326XXXXX
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