Kim Hue Email & Phone Number

Hong Kong

Hong Kong Sar

The brand/content owner of the entertainment and sports properties, responsible for the content promotion of more than 100 channels for sales generation and viewership. Drive the promotion and marketing activities of recent UEFA EURO 2020 to achieve the company target. - Content promotion: Lead the team in content promotion planning of more than 100 channels, including entertainment contents (HBO, Fox, Baogu...etc), kids content (Disney, Cartoon Network, DreamWorks...etc) and sports… Show more The brand/content owner of the entertainment and sports properties, responsible for the content promotion of more than 100 channels for sales generation and viewership. Drive the promotion and marketing activities of recent UEFA EURO 2020 to achieve the company target. - Content promotion: Lead the team in content promotion planning of more than 100 channels, including entertainment contents (HBO, Fox, Baogu...etc), kids content (Disney, Cartoon Network, DreamWorks...etc) and sports properties such as Premier League, LaLiga, Champions League, BWF, F1, EURO 2020, and other global sports events. - Liaison with content providers for joint promotion activities, new channel launch and other marketing support for content localization and awareness. - Involve in ongoing customer experience enhancement, including sales and marketing communication, UI/UX of the viewing platform, and more- Marketing communications: Plan, initiate, review and approve marketing communications of content promotion and marketing campaign. Lead the content marketing strategy and social media strategy in promoting company contents for both viewership and driving new sales. Show less

Hong Kong

Head of Marketing Communications, responsible for the integrated communication strategy from online to offline promotion including ATL, BTL, shop...etc, branding strategy, social media strategy, as well as online promotion strategy to drive business growth.

Hong Kong

Plan and implement effective integrated communication campaigns for corporate branding, product promotion and new initiatives. Lead a team to liaise with acquisition, retention, product and other marketing teams to develop integrated communication campaign with greatest impact for sales generation. Awards:2017 MEA Gold Award - Excellence in Social Media (Hometel campaign)2017 MEA Bronze Award - Excellence in Content Marketing (Hometel campaign)2016 Next Digital Creative… Show more Plan and implement effective integrated communication campaigns for corporate branding, product promotion and new initiatives. Lead a team to liaise with acquisition, retention, product and other marketing teams to develop integrated communication campaign with greatest impact for sales generation. Awards:2017 MEA Gold Award - Excellence in Social Media (Hometel campaign)2017 MEA Bronze Award - Excellence in Content Marketing (Hometel campaign)2016 Next Digital Creative Awards– The Best Copy Ad Award by Next Digital2015 MEA Gold Award - Location-based Marketing (HKBN Family)2015 -2017 Metro Creative Award - Best Creative Ad (Plan upgrade tactical promo) Show less

Hong Kong

Responsible for the marketing of value-added service under broadband solution including cloud storage service, anti-virus, home wireless service, NETVIGATOR email and PCCW Wi-Fi. - Identify new product or services, manage and enhanced existing VAS which add value to NETVIGATOR services- Responsible for go-to-market strategies for new VAS or enhanced VAS features covering service development, provisioning, positioning, offering and promotion- Manage digital promotional platform… Show more Responsible for the marketing of value-added service under broadband solution including cloud storage service, anti-virus, home wireless service, NETVIGATOR email and PCCW Wi-Fi. - Identify new product or services, manage and enhanced existing VAS which add value to NETVIGATOR services- Responsible for go-to-market strategies for new VAS or enhanced VAS features covering service development, provisioning, positioning, offering and promotion- Manage digital promotional platform such as website, social media channel and search engines- Monitor market trends and identify opportunities for new product or service enhancement. Work closely with product team to make sure smooth product launch and logistic issues Show less

Kuala Lumpur, Malaysia

– Loyalty Program Management: Develop and manage loyalty program activities for oil and gas company within budget and deadline. Monitor competitor’s activities and translate them into reports for circulation– Business Development: Exploring partnership tie-ups and promotional rewards for members– Co-ordinate creative and project management aspects of Agency’s response to client brief.

Hong Kong

Join the commercial mobile marketing team in 2010, mainly responsible for the acquisition strategy of tablet, wireless broadband service and soon engaged in exploring mobile solution for commercial market such as mobile reporting, mobile surveillance, mobile sales tools…etc. – Brand Management: Manage KPI, responsible for product launch and go-to-market strategies, decide marketing mix to achieve company target. Run and monitor marketing program to achieve sales target.– Business… Show more Join the commercial mobile marketing team in 2010, mainly responsible for the acquisition strategy of tablet, wireless broadband service and soon engaged in exploring mobile solution for commercial market such as mobile reporting, mobile surveillance, mobile sales tools…etc. – Brand Management: Manage KPI, responsible for product launch and go-to-market strategies, decide marketing mix to achieve company target. Run and monitor marketing program to achieve sales target.– Business Development: Identify and establish vendor partnership for new business opportunities – Market Communication: Work with internal Marcom team and external advertising agency to develop marketing materials such as brochure, leaflet and eDM. Deliver brief to advertising agency.Manage communication materials for internal sales team as well as target customers Show less

Hong Kong

Joined the company as Marketing Trainee with exposure in local line, private network and Marcom team. Join local line team in 2007 and responsible for the marketing of a network-based hotline service- Marketing Program Execution: Execute, manage and review marketing program and BTL activities. - Sales Channel Management: Work closely with sales team to get market intelligence and drive sales performance.

Digital Marketing : Customer Engagement, Social Media, Planning And Analytics

Bachelor Of Arts (B.A.), Marketing, First Hon

Activities and Societies: English Debating Team (2003-2005) - President of English Debating team in 2004. Participate and lead teams.

Art And Commerce

Activities and Societies: Chinese Debating Team(1997-2002) Prefectorial Board(1999-2002)