+ Throughout the 2022 calendar year, I successfully booked digital talent across the U.S. in multiple social media campaigns supporting the launch of Gentle Monster’s main collection, Jentle Garden collaboration with BLACKPINK’s Jennie Kim, Coperni collaboration, and the debut of their Optical line. These projects helped expand the brand’s profile within the high fashion and Gen Z communities. + I worked on a special project with Stella Luna and booked digital creators, globally, for their Fashion Week campaign in tandem with the release of their Fall 2022 collection. The campaign was shot across two territories (New York City and Paris) and aside from booking the talent, my role was to design the list of prospective partners, negotiate their contracts on behalf of the client, coordinate the product each influencer wanted to wear, and schedule their shoot dates with our photographer. The images were then utilized on Stella Luna’s social media channels in an effort to elevate their image and booster sales, which it did. + At LIT, we represent an array of global brands with the majority of them being based in Europe and the underlying theme tends to be that they are all emerging and relatively unknown clothing brands. When HEREU and THE SEI joined the roster, they were not known to many (THE SEI was on month one as a brand). Through careful strategic seeding initiatives with established talent and dressing for special events, I took those two brands and created demand from the global digital creator community, helping them both acquire new retail partners. + I’ve become a mentor to the manager of the department I oversee, and she has really grown into her own in the year that she has been on my team. Our relationship has developed into a partnership, and I feel confident in knowing that she can handle her own and build a strong rapport with our clients, digital creators and their teams.

+ Nanushka Platform Pop Up - Nanushka wanted to dip their toes into the U.S. retail market and did so by hosting a pop up at Platform LA, a community shopping center in the LA metro area. As part of their partnership with the space, they were required to produce a monthly social event whether it was with the public or celebrities and influencers. One of the major events I was responsible for producing was a private dinner and cocktail hour to celebrate Nanushka’s arrival to the states. It was the first project of its kind that I worked on and I have to say it was extremely gratifying. Guests were comprised of celebrities such as Adria Arjona, Aubrey Plaza, CYN, Fuschia Kate Sumner, Liv Hewson, The Kaplan Twins as well as influencers and prominent celebrity stylists like Erica Cloud, Jason Bolden, Jessica Paster, and Sydney Lopez. The dinner was featured in VOGUE, The Cut, W Magazine.+ Nanushka Budapest Atelier Press Trip - For Nanushka’s first press trip to share their home country of Budapest, I secured influencers Courtney Trop and Reese Blutstein and flew out with them as a representative of LIT.+ Nanushka SoHo Store Opening - Once Nanushka introduced their first U.S. retail space in the Soho neighborhood, I was tasked with locking in celebrity and influencer attendees to celebrate this major milestone for the brand. Attendees included Anna Barysnikov, Coco and Breezy, Kota Eberhardt, Laura Love, Sofia Sanchez de Betak, Quincy, and Victor Cruz. The party was featured in VOGUE, Daily Front Row, Just Jared.+ DANSE LENTE LA Pop Up - Coinciding with Coachella and the launch of their limited-edition, "XS Josh," Danse Lente threw two parties in an interactive pop up space introducing the brand to consumers and the LA influencer and celebrity stylist communities. Guests had the opportunity to meet the designer, Youngwon Kim, and pick out a bag from the SS19 collection.

Omnis Studios: I was contracted by the designer and founder, Alyssa Sutter to support the brand, from a PR focus, and introduce them to the VIP and Digital Creator market through a seeding initiative, resulting in placements with Alyssa Coscarelli, Candace Marie Stewart, Hailey Bieber, Justin Bieber, Race Imboden, which resulted in elevating the OMNIS STUDIOS’s profile by 80%Production Showroom: Event Producer & PR Consultant - Produced a press event and cocktail party to introduce media, Influencers, and stylists to the new platform Exposure PR X Converse "Made by You" Exhibit: LA Liaison - Acted as the VIP liaison for the “Made by You” energy space; an experiential marketing experience for VIPs and Influencers WILLIAMSON PR: LA Liaison - Designed strategy and produced press preview - increased relationship with LA media and stylists by 50%Hummingbird PR: Consultant - Produced digital content for client, Pauline's Premier Sweets as well as gather editorial contacts to pitch for media opportunities. ADAM DRAWAS, LLC.: Consultant - Contracted to work on new business proposals.

+ I managed and co-produced (with the aid of the event producer who was based in New York) Factory PR's Autumn/Winter 2015 for influencers and stylists to attend. I was responsible for booking the space, coordinating vendors (food and beverage, and displays for the clothing) as well as oversee the invite list.+ I acted as a liaison for Bar III's Spring 2015 collection launch hosted by influencer Olivia Lopez at Malibu Wine Safari.+ For NYFW's SS16 shows, I was tasked with booking talent for our clients's events and shows. I also had to ensure all dressing and glam, along with cars were handled prior to the events. Guests booked, included Olivia Culpo, Teyonah Parris, and Karreuche Tran.

+ The department I oversaw was responsible for managing seeding opportunities as well as alert media of VIP placements for digital coverage. One project I was tasked with was to reintroduce The Frye Company as they were celebrating 150 years in the footwear industry. This included seeding product to celebrities directly or via their representatives culminating in their private press suite and dinner honoring their 150 year anniversary. Highlighted placements include - Amanda Seyfried, Ben Affleck, Hugh Jackman, Julia Roberts, Julianne Hough, Katie Holmes, Katy Perry, Logan Lerman, Matt Damon, Miles Teller, Selena Gomez, and Vanessa Hudgens.+ ALLSAINTS was our biggest client at ADAM DRAWAS and we were fully an extension of the brand in Los Angeles. We were also often called to support the brand during NYFW and such projects included “Fashion’s Night Out” and presentations for their new collections.+ When the VP of Marketing & PR from ALLSAINTS left to join Quicksilver as their Global Head of PR, she selected me to assist her on the brand as well as their sister brand Roxy to pull in media coverage for holiday / market stories and sales initiatives (Black Friday).