Xiangyu Chen Email & Phone Number

台灣 Taipei City 台北

1. Digital Marketing for Corporate Finance Products * Analyze market trends, develop digital marketing strategies * Implement digital marketing architectures, design front-end, back-end, and databases * Experience in B2B online marketing for corporate finance2. Multi-channel Marketing and Sales Conversion * Optimize marketing effectiveness using UTM data analysis * Enhance Google keyword bidding and conversion rates * Improve FB, Youtube, EDM ad performance and tracking * Utilize funnel and event analysis for product monitoring3. Corporate Banking Platform Traffic Tracking and SEO Management * Manage GA and UTM tracking codes * Optimize product conversion rates and performance * Monitor and maintain top SEO keyword rankings4. SEO Technical Planning * Optimize webpage code for SEO * Plan high-traffic keywords using Google tools * Analyze and improve SEO webpage quality * Analyze competitor SEO strategies5. Lossless Customer Acquisition Framework * Design customer acquisition structures using HTML5, JavaScript, jQuery * Implement A/B testing to improve conversion rates6. Customer Management Process Automation * Develop automation modules using VBA * Plan RPA (UiPath) for corporate banking process optimization

台灣 新北市

Joined SUNIX Technology in October 2020 as a Software Innovation Project Manager within the Product Management Department. My role focused on guiding the company through the planning and design of a cutting-edge edge computing platform. This effort included incorporating the latest IoT framework, EdgeX, along with NODE-RED, a low-code programming environment, to facilitate rapid adoption of edge computing technologies among our clients.Key Responsibilities:1. Edge Computing Architecture Planning: Combined Santai's hardware with the newest edge frameworks to create comprehensive edge computing solutions.2. No-Code Environment Strategy: Implemented NODE-RED to offer a seamless, code-free experience in edge computing for our clients.3. Edge Market Research and Competitive Analysis: Identified and articulated our product's competitive edge in the market by leveraging both software and hardware enhancements to bolster its competitiveness.4. Edge Computing Platform Kit Development: Designed easy-to-deploy edge computing starter kits, enabling straightforward upgrades from traditional computing systems to edge computing specifications.

台灣 Taipei City 臺灣省

My role encompassed:1. Market Research: Conducting comprehensive market research on blockchain products, analyzing market trends, and devising strategies for future development and cross-disciplinary integration.2. Cost Analysis: Optimizing blockchain cloud usage fees and conducting detailed analyses of project manpower costs to ensure economic efficiency.3. Product Planning: Crafting Product Requirement Documents (PRDs) for blockchain initiatives, and planning applications for blockchain in financial services, including innovations in supply chain finance, insurance, and the development of cross-disciplinary blockchain financial services architectures.4. Customer Support: Providing project coordination and support to the subsidiaries of the financial holding company, banks, and group-affiliated enterprises, ensuring seamless integration and implementation of blockchain solutions.5. Project Execution: Managing development teams and overseeing the scheduling and control of blockchain project timelines to ensure timely completion and adherence to project goals.6. Data Analysis: Leveraging blockchain for comprehensive commercial data analysis to enhance customer experience and improve the rate of case adoption.7. Blockchain Architecture Technology Research: Investigating and planning for the incorporation of blockchain technologies, including Ethereum, Hyperledger Fabric, R3 Corda, and privacy technologies like multi-party computation, trusted execution environments, and zero-knowledge proofs, into existing business models.8. System Stress Testing and Performance Monitoring: Designing stress test architectures for blockchain systems and monitoring performance to guarantee that it meets the specific needs of subsidiary business scenarios.9. Business Development: Identifying and establishing strategic alliances with blockchain partners, finalizing cooperation plans, and broadening the scope of application scenarios to drive innovation and growth.

台灣 New Taipei City 新店

Core Responsibilities:1. Market Research and Trend AnalysisExecuted comprehensive market research to assess trends, future market directions, and competitive landscapes in the networking, gaming, and storage peripheral sectors.Accurately forecasted annual market growth and sales volumes, identifying competitive market positions.2. Financial Analysis and Cost ManagementPerformed detailed analyses of costs throughout various product development stages (EVT, DVT, PVT), pinpointing opportunities for cost reduction.Assessed ROI to ensure products met financial targets and utilized cost insights to estimate market-appropriate pricing strategies.3. Product Strategy and InnovationEngineered thermal management solutions and collaborated on design to fulfill customer needs effectively.Spearheaded product scenario planning for key technology expos and tailored product specifications to meet market requirements with a keen eye on cost optimization.4. Project Execution with PLM and GanttProjectLeveraged Project Lifecycle Management (PLM) and GanttProject tools to streamline planning, execution, and management of product development cycles, ensuring projects adhered to timelines and met quality standards.Developed and implemented efficient project schedules, including rapid adjustments for exhibition deadlines and supply chain challenges, ensuring agile project management.5. Global Client EngagementFacilitated detailed product presentations for international clients, aligning product specifications with their expectations and responding to RFQs with strategic project proposals.6. Strategic Reporting and Decision MakingProvided insightful reports on market trends and product opportunities in emerging sectors such as wireless charging and gaming accessories, guiding senior management in strategic decision-making.

Taipei City, Taiwan

In 2014, I joined Systex Corporation as a Senior System Designer. My key contributions included:1. Designing the M Factory data analysis platform and a Splunk data analysis app, leveraging Python Django and D3.js for visualization.2. Integrating my prior experience with Matplotlib GUI and model design from the semiconductor industry into our business intelligence solutions.3. Providing in-depth customer behavior analysis to accurately grasp customer trends.4. Extracting valuable insights from extensive customer data to swiftly respond to market demands and strengthen our business strategy.

Taipei City, Taiwan

Joined Renesas Electronics in 2011 as a Server Power IC FAE and PFC IC FAE, focusing on:☑Serving as the liaison for Japanese and Taiwanese customers in server power design, facilitating training in Japan, and aiding in the development of next-gen server motherboards and high-end gaming graphics card power designs utilizing the microcontroller-based expandable power supply system solution R2A30521NP (covering VR11, VR12, and VR12.5). Ensured customer design requirements were communicated back to Japan for reference.☑Guiding customers through the Engineering Validation Test (EVT), Production Validation Test (PVT), and Mass Production (MP) processes, offering advice, on-site support for testing and concerns, and aiding in automated testing and GUI monitoring design. Kept in constant communication with Japanese PM/RD to ensure customer satisfaction.Customer Service Achievements:☑ Adjusting client-side circuit parameters.☑ Creating circuit models based on customer needs and assisting with analysis.☑ Tracking and recording customer failure data across all production stages and developing models to address these.Applied Research Contributions:☑Investigated the latest Power MOSFET/IGBT system models and designs (SIMPLIS) from Japan.☑Explored circuit system model design using MATHCAD and Python's NumPy/Scipy to minimize failure rates during production phases.Notable Successes:☑ Successfully integrated designs into mass production platforms such as Intel X79 and Intel Z87, earning the Renesas World Wide First Design In award (R2A30521NP).☑ Supported customers in the PFC power supply sector for TVs and 3D projectors, including parameter design, circuit modeling, on-site support, and establishing testing and verification systems. Achieved successful design-ins with PFC ICs R2A20113 (single) and R2A20117 (Interleave).