Jimin Kim Email & Phone Number

El Segundo, California, Us

Gangnam-Gu, Seoul, Kr

- Critical role in building and laying down the foundation for the newly created publisher arm of Krafton Americas. - Led cross-discipline teams to plan and execute Moonbreaker's global GTM strategy and objectives. Combined and refined the talents across PLM, Community, Comms/PR, and Creative design teams to bring high-class marketing campaigns to market. - Solely responsible for crafting the data-driven performance marketing global campaign from ad creative design/style, target audience segmentations, copy/taglines, attribution tracking links, and analysis of target KPIs. - Developed Moobreaker's brand guides and tenets by working closely with the studio's Game Director - logos, logomarks, style guidelines, font creation, UPS, brand pyramid, creative and copy approaches, legalese, etc. Constantly ensured all consumer-facing entities such as Steam product pages, website, and paid media creatives were always aligned with the voice of the product. - Conducted TAM and competitor research to determine the scope of the product's market reach and potential in the Turn-based/Strategy genre. Data/research was utilized to formulate the bases of all business cases and projections such as target cohorts & territories, MAU, revenue, NRU, and retention. - Primary publishing leader to drive alignment and collaboration between Krafton America's HQ and regional teams on business objectives and overall global strategy by constantly communicating product roadmap and upcoming major marketing campaigns. - Worked closely with Krafton's Executive team and other key stakeholders to align on Moonbreaker's global Early Access launch.

Gangnam-Gu, Seoul, Kr

- Led and worked closely with cross-functional teams to develop and execute North America's marketing GTM efforts for PUBG: New State Mobile's global launch. - Primary POC for North America's performance marketing campaigns - formulated creatives and copy directly with the Global Brand Manager based in South Korea.- Planned and executed a nationwide campaign with Slice mobile app for New State's global launch campaign. - Led the sponsorship deal with the infamous YouTube creators Dude Perfect on a collaborative custom video that drove over 19M views.

London, Greater London, Gb

- Primary lead for partnership on co-marketing initiatives with EOM partners such as Alienware/Dell, Logitech, Panasonic, and ViewSonic.- Aligned regional projects with all stakeholders, including key executives of the European and Japanese(HQ) offices, to ensure each project's punctual delivery and execution.- Researched the current market to develop core positioning and messages for go-to-market strategies and planning.- Executed all price promotions by closely working together with internal BI teams to forecast each campaign's profitability against a rolling LTV threshold.- Managed the relationship with a 3rd parties ad agency to optimize paid media campaigns from programmatic and social ads, integrate machine learning software, implement a new ad placement tagging system (DCM), and influencers/streamer programs that lead to a significant decrease in overall CPA cost by 63%.- Achieved 28% uplift in YoY revenue on a 18 y.o. GAS product by increasing monthly user subscription base by focusing on various live operation and community-based initiatives- Developed unique business cases as a justification by presenting potential uplift in key metrics for planned product and solution development.- Coordinated with various internal and external key stakeholders to formulate and manage yearly marketing strategies, including paid media campaigns, lapsed users winback & retention programs, cost-efficient budget/P&L planning, and improving consumer feedback loops.

Culver City, Ca, Us

- ASO/SEO strategies to enhance the mobile market's performance using various A/B testing methodologies to gain22% more install per month.- Increased monetization efforts of sale IAP revenue from 14% to 43% from running day-to-day Live-Ops and limited-time offers.- Conducting an endless array of A/B tests to enhance gameplay to funnel users into certain behaviors to promote IAP transactions by balancing source/sink flows.- Audit all analytical metric data points daily to look for any discrepancies or modulations that can lead to positive or negative ramifications to the product—diving into such KPIs as ARPDAU, Conversion rates, DAU, ARPPU, frequency of spend, and IAP purchases.- Constant communications with 3rd party vendors to be effective with their analytical, engagement, and acquisition system dashboards. Also, creating an escalation process to resolve issues and situations quickly.- Implemented advanced internal tools and systems (CRM, CMS) to be self-sufficient and automated.- Integrated social and viral hooks/sources for sustainable organic reach and growth.- Planning and communicating with 3rd party developers about upcoming future live-ops such as sales, events, features, meta-games, cross-promotions, and sponsorships.

Los Angeles, California, Us

- Collaborate with HQ’s product managers and development teams/studios to define the product vision, strategy, and potential market opportunities- Drove the design and optimization of innovative product features aimed at improving virality, retention, and monetization by gathering requirements, performing competitive analysis, and writing up Product Requirement Documents (PRDs)- Analyze game metrics to identify opportunities for optimizing performance, including conversion, churn, and customer lifetime value, while generating actionable reports and recommendations on features that will improve KPI’s- Conducted interviews for all current employees.- Attended appropriate industry conferences to stay current on trends and leverage networking opportunities- Identified, researched, and evaluated game studios for potential partnership opportunities with NHN Ent.- Manage day-to-day operations of a team, including hiring, business development, product strategy, and marketing.- Lead business-critical B2B negotiations regarding localization services and partnerships with 3rd party vendors

Los Angeles, California, Us

● Researching and creating reports on casual, social and mobile gaming● Game design for casual and social gaming; created mechanics, concepts, and mocks.● Working with a team of program engineers to create a game from concept to release.● Coordination between Web Development team and Graphic Design team.● Support CTO in all major mobile projects.● Create daily, weekly and monthly mobile revenue reports.● Interstitial and prestitial ad placements● Ad Vendors: Tapjoy, Flurry, Sponsorpay, iAd, etc.● Metrics and Analytical: Flurry, Google Adsense and Analytics, etc.

New Jersey, Nj, Us

Education record

Education record