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Providing energized leadership for the outstanding digital sales programs offered by Hearst TV. Empowering account executives to create digital programs for customers that deliver measurable return on investment, strong engagement, and high-power branding opportunities with our loyal Channel 5 audience.

-Oversee the digital advertising sales department at Boston 25 to drive profitable revenue and achieve client ROI-Partner with clients and media consultants to create digital strategies and media plans leveraging a full suite of digital solutions customized to achieve client business goals-Develop and execute market plan and strategic opportunities-Lead digital product and sales training

Provide in-person digital sales training and product strategy to publishers, media companies, advertising agencies, hospitality, and automotive customers for Site Impact’s white-label omnichannel marketing programs. Based on email marketing and MAIDs, Site Impact offers 13 years of experience and 150 million verified email addresses as a critical component for the future of privacy in the industry and instead of third-party cookies. More than doubled revenue (on average) across 75+ participating local broadcast and newspaper markets.

I have NEVER missed budget (including during COVID) and ended 2021 at 138% of goal. When you do what you love, that's what happens! My strategy is simple - achieve goal by landing the right combination of new, maquis brand business & by substantially growing existing business. I brought in customers such as The Washington Post & The Dallas Morning News. I also grew business with key accounts, often by 30%-50% including Advance Local, Hearst Newspapers, & MediaNews Group. The company experienced high growth & desirable margins during my entire tenure. My demonstrated leadership skills were showcased as I also ran the marketing team. My colleagues both like & respect me. My customers give outstanding feedback about the service & care with which I handled their accounts & balanced their needs with our bottom line. My communications and relationship-building skills are my best qualities because they are genuine and passionate. Explaining complex products to people from the C-Suite to IT departments is natural. I frequently speak at industry events & I wrote a pivotal white paper in 2021 that ended up as the centerpiece of our strategic communications for over 6 months. My follow-up is admirable and appreciated. Our Sr. Sales Engineer, James Allen says:“I've never worked with anyone that has even come close to Kim's work ethic and enthusiasm about a company and our product suite. She literally worked around the clock engaging with customers and writing marketing content for our website and social media posts. Our customers will vouch for her dedication and thoroughness in providing top-shelf sales and customer service and support. Her depth of knowledge of and reputation in the media industry is unparalleled with anyone I've encountered in my 30-year media advertising work history. I would jump at the chance to work with and support her in any endeavor she decided to tackle, certain that she would give 110% to making it thrive and remain successful."

Recognized top sales executive of audience engagement and revenue generating SaaS licenses to broadcasters and publishers including iHeartMedia, Fox Station Group, TEGNA, Cumulus, Tribune Publishing and more. Consistently over targets for both new business and increased sales to existing accounts. Speaker at industry events on behalf of the company.

Advised start-up software companies on sales strategy, forecasting and marketing materials. Acted as an outside national salesforce, establishing credibility and closing deals for them with national brand managers, advertising agencies and publishers. Secured critical partnerships and SaaS reseller relationships on their behalf. Start-ups included: Molio, Ridgeline Entertainment/SmackDab, PunchTab, LiveChime, Teletienda, Laughlin & Associates, MyStudio/ProMaster, #taglist by EyeCon, TextMeL8R, Smarter Lifestyle Network.

At Hostopia I created the media channel for white label SaaS tools for resale to the SMB market. My successes included a reseller deal with Naviga for 4,700 media websites.

Responsible for all national and local non-classified digital and mobile revenue for 8 newspapers, 18 local television stations, 1 cable station and 1 radio station including LA Times, Chicago Tribune, WGN, KTLA and WPIX (over $70MM). Consistently overachieved budgets. Developed local digital sales leadership for broadcast, dramatically decreased cost-of-sale for national. Worked hand-in-hand with 11 direct reports.