Act as the global subject matter expert for feature experimentation and optimization on the core product team for MAX with the goals of user engagement and retention.Collaborate with team members on their experiment ideas/execution, including assisting with brief writing, JIRA organization and backlog grooming.Ideate on experiments based on user behavior and data insights related to features owned by the core product team globally, as well as assess any regional nuances that should be addressed in experimentation.

Oversee HBOMax’s global experimentation strategy and roadmap with the goals of acquisition and retention in the US, Latin America, and Europe.Work directly with commerce team product leaders, engineers, designers and other key stakeholders to build and launch A/B tests on the buy flow and other entry points to HBOMax in order to increase subscriptions and reduce churn. Identify opportunities and solutions via experiments that improve the user experience and impact our goals.Successfully increased subscriptions incrementally through experimentation, as well as increased testing velocity month over month.

• Oversee the A/B Testing and Personalization program, process, and roadmap of tests that innovate and iterate on the purchase flow and UX of Showtime’s marketing website• Creating a Center of Excellence within Showtime’s marketing and product organization to help foster a “Test and Learn” culture• Analyze data trends and traffic patterns on Showtime’s marketing website via Adobe Analytics and create insights and hypotheses that when tested, have directly led to increased engagement, subscriptions, and LTV• Lead go-to-market launch planning of new features of the streaming service on marketing landing pages, as well as new series • Expert speaker at OPTICON 2017, the world’s leading experimentation conference in Las Vegas in a session titled “Hooked: How to Succeed in the Subscription Economy”• Partner with cross-functional teams such as tech/engineering, front end development, creative, sales, marketing and PR• Lead qualitative user testing interviews of working prototypes derived from test result findings• Perform competitive analyses that compare website features and UX to further the progression and improvement of our marketing efforts onlineAccolades and Accomplishments• Received the Showtime Share the Vision Award for rising leaders• Selected to participate in Showtime Bootcamp, a training course for 25 promising employees to interact with Showtime's senior executives and formally present a marketing strategy

• Managed the content strategy for Showtime’s primary marketing website for its subscription service — both over the Internet and through cable providers — which features content from Showtime Original Series, hit movies, comedy specials, and documentary programming to retain existing subscribers and appeal to prospective subscribers• Drive subscriptions and tune-in to Showtime through online marketing tactics that mirror and maintain the Showtime brand identity presented on-air• Organized all promotional editorial schedulers for the website, as well as image selections and processes• Played an active role as a key stakeholder and project manager in various site redesign processes while collaborating and partnering with outside agencies and internal teams

I wrote copy for all things NOOK as part of the in-house Creative team at Barnes & Noble, including copy for NOOK emails, on-device functionality and promos, and for the NOOK microsite on BN.com. Through two product launches and a site redesign following the release of NOOK Tablet, I wrote compelling copy to positively position the NOOK brand in a very competitive eReader market.

I wrote and edited content for Wetpaint.com's TV-obsessed audience. As a self-proclaimed TV addict, I lived the dream of writing about my favorite TV shows, pitched ideas to better serve the show's fanbase, and created a community in which fans could openly engage with their favorite shows online.

Wrote and edited feature entertainment and lifestyle articles for alloy.com, gurl.com, and teen.com, and managed content for Bethenny Frankel's site, bethenny.com, during the first season of her hit show, Bethenny Getting Married?. Interviewed celebrities at international junkets, red carpet events, backstage at concerts, and wherever they were in earshot.