Kim Kaylor Email & Phone Number

• Lead MedAxiom's Marketing and Communications Division and serve on the company's Executive Leadership Team• Drive the strategic direction of MedAxiom’s messaging and brand, with a focus on transforming cardiovascular care• Build and foster relationships with members, clients and industry partners• Advise on how to advance healthcare through creative content development, digital/virtual engagement and breakthrough marketing approaches• Oversee the company's integrated marketing and communications strategy, including marketing, corporate communications, branding, production, digital and social media, public relations, and crisis management.

Chicago, Il

• Advise companies and associations on how to effectively communicate with their constituents • Passionate about mentoring and fostering growth for both people and businesses • Emphasis on patient, provider, payer, hospital and pharma communications • Areas of focus include disease state education, health policy, public health, hospital quality improvement, population health and health tech

Chicago, Il

• Served as an account director for pharmaceutical and medical association clients with a focus on cardiology and urology therapeutic areas. Clients included Amgen, Astellas and the American Medical Association. • Oversaw multi-million dollar global disease state education campaigns for high cholesterol and overactive bladder.• Negotiated celebrity spokesperson contracts. • Played a key role in new business strategy across pharmaceutical and hospital/health system clients. • Directly managed employees across several accounts and mentored junior healthcare staff.

Washington, Dc

• Led marketing and communications strategy and campaigns for health policy, health systems and health care innovation efforts. • Oversaw PR agency relationships, participated in the RFP selection process and managed campaign budgets. • Drove social media strategy for all patient and clinician-focused channels; managed a team of 10 social media managers. • Worked closely with the executive team and member leaders to develop and implement the organization’s five-year strategic plan. • Served as an account manager to internal clients and worked with the creative team to develop branding and collateral for a portfolio of products, services and events. • Wrote and edited marketing/promotional, editorial and first person copy for a variety of audiences.

Washington D.C. Metro Area

• Crafted internal and external communications to position the ACC as a health care innovator. • Built relationships with entrepreneurs and explored synergies between organizations. • Served as a liaison between 1776, a global startup incubator, and my organization. • Researched innovation models and made process recommendations. • Explored business re-imagination projects to catapult the organization. • Hosted a Health Care Entrepreneurs' Showcase that brought together startups from around the world to discuss the future of health care innovation.

Washington D.C. Metro Area

Washin

Washington, Dc

•Supported Marketing and IT Division Vice Presidents and managed division budgets. •Cultivated inter-organizational and member relationships. •Provided project support across 80 Marketing and IT staff. Key projects included AMS system implementation and physician and patient-focused marketing campaigns. •Coordinated community health events and facilitated communication between physicians, partners, patients and community leaders.

Minneapolis, Mn

• Provided project management support during a co-venture between US Bank and Visa. • Worked closely with the account management team to ensure client satisfaction. • Coordinated meetings, presentation schedules, logistics and databases for the division.

London, United Kingdom

• Conducted market research and uncovered strengths that were used to differentiate the company in the marketplace. • Developed and implemented a marketing strategy that leveraged trade shows to reach potential clients.• Created a cost-benefit analysis that personalized and visualized the impact of services and proved effective as a tool for business development. • Served as a liaison between IT employees and insurance broker clients.

Certificate

Bachelor Of Arts