Kim Kaylor Email & Phone Number

• Lead MedAxiom's Marketing and Communications Division and serve on the company's Executive Leadership Team
• Drive the strategic direction of MedAxiom’s messaging and brand, with a focus on transforming cardiovascular care
• Build and foster relationships with members, clients and industry partners
• Advise on how to advance healthcare through creative content development, digital/virtual engagement and breakthrough marketing approaches
• Oversee the company's integrated marketing and communications strategy, including marketing, corporate communications, branding, production, digital and social media, public relations, and crisis management.

Chicago, IL

• Advise companies and associations on how to effectively communicate with their constituents
• Passionate about mentoring and fostering growth for both people and businesses
• Emphasis on patient, provider, payer, hospital and pharma communications
• Areas of focus include disease state education, health policy, public health, hospital quality improvement, population health and health tech

Chicago, IL

• Served as an account director for pharmaceutical and medical association clients with a focus on cardiology and urology therapeutic areas. Clients included Amgen, Astellas and the American Medical Association.
• Oversaw multi-million dollar global disease state education campaigns for high cholesterol and overactive bladder.
• Negotiated celebrity spokesperson contracts.
• Played a key role in new business strategy across pharmaceutical and hospital/health system clients.
• Directly managed employees across several accounts and mentored junior healthcare staff.

Washington, DC

• Led marketing and communications strategy and campaigns for health policy, health systems and health care innovation efforts.
• Oversaw PR agency relationships, participated in the RFP selection process and managed campaign budgets.
• Drove social media strategy for all patient and clinician-focused channels; managed a team of 10 social media managers.
• Worked closely with the executive team and member leaders to develop and implement the organization’s five-year strategic plan.
• Served as an account manager to internal clients and worked with the creative team to develop branding and collateral for a portfolio of products, services and events.
• Wrote and edited marketing/promotional, editorial and first person copy for a variety of audiences.

Washington D.C. Metro Area

• Crafted internal and external communications to position the ACC as a health care innovator.
• Built relationships with entrepreneurs and explored synergies between organizations.
• Served as a liaison between 1776, a global startup incubator, and my organization.
• Researched innovation models and made process recommendations.
• Explored business re-imagination projects to catapult the organization.
• Hosted a Health Care Entrepreneurs' Showcase that brought together startups from around the world to discuss the future of health care innovation.

Washington D.C. Metro Area

Washin

Washington, DC

• Supported Marketing and IT Division Vice Presidents and managed division budgets.
• Cultivated inter-organizational and member relationships.
• Provided project support across 80 Marketing and IT staff. Key projects included AMS system implementation and physician and patient-focused marketing campaigns.
• Coordinated community health events and facilitated communication between physicians, partners, patients and community leaders.

Minneapolis, MN

• Provided project management support during a co-venture between US Bank and Visa.
• Worked closely with the account management team to ensure client satisfaction.
• Coordinated meetings, presentation schedules, logistics and databases for the division.

London, United Kingdom

• Conducted market research and uncovered strengths that were used to differentiate the company in the marketplace.
• Developed and implemented a marketing strategy that leveraged trade shows to reach potential clients.
• Created a cost-benefit analysis that personalized and visualized the impact of services and proved effective as a tool for business development.
• Served as a liaison between IT employees and insurance broker clients.

Certificate

Bachelor Of Arts