Kim Keefe Email & Phone Number

Waynesville, NC, US

I am the primary face to the customer and internal voice of the customer for a newly released B2B data portal. I leverage my customer relationship management and digital product management experience to influence and execute strategies to drive customer satisfaction and retention. I lead a team of two and influence across the organization.

I am the primary face to the customer and internal voice of the customer for a newly released B2B data portal. I leverage my customer relationship management and digital product management experience to influence and execute strategies to drive customer satisfaction and retention.

Oversee digital client engagement throughout the client lifecycle. Oversee the digital implementation of new PBM, high-touch, critical and key clients. Support sales and account service to promote and help drive member adoption and use of digital tools. Drive continuous improvement of documentation, processes, support and promotional materials to ensure.

Led, defined and maintained the product vision, strategy, roadmap and supporting metrics required to deliver and enhance a best-in-class digital experience on behalf of key clients. Drove product vision, strategy and execution through collaboration with clients, internal business stakeholders, IT, and UX; as well as pharmacy operations, legal, marketing.

Northbrook, IL

Play a leadership role on the team accountable for building partnerships with the CVS Caremark government, TPA and coalition clients, as well as the company’s largest health plan client, and their respective Sales and Service teams. In addition to serving as the client’s primary point of contact within the Enterprise Digital team, I define and drive the.

Cincinnati, OH

As a member of the Communications & Media Partnership Management Dry Grocery team, I used data to guide CPG clients in the optimal use of the Kroger loyalty communications vehicles. During my tenure, I developed relationships with clients at Kraft, Clorox, Post, New World Pasta, Welch’s; General Mills, Coca-Cola, Johnsonville, MOM Brands and Wonderful.

Cincinnati, OH

Managed the day-to-day strategic leadership and partnered with internal specialists to ensure delivery of digital, CRM and e-commerce projects. Forecasted revenue (more than $3.8 Million) and business/staffing needs and developed a team of client service managers. Developed and implemented strategy associated with paid, owned, and earned media in the B2B.

Marysville, OH

Managed the brands’ Web sites, provided strategic input and led execution of online advertising, promotion and partnership initiatives for Miracle-Gro, Roundup, and Osmocote. Used WebTrends to capture and analyze site traffic metrics and recommend changes to the site, SEO techniques and promotional initiatives, leading to improved levels of site traffic.

Columbus, Ohio Area

Managed the Pediatric Marketing digital direct-to-consumer and influencer marketing programs, including websites and email marketing programs for all pediatric nutrition and some pediatric pharmaceutical products. Responsibilities included planning, maintenance, promotion, site traffic analyses, and regular competitive analyses; as well as execution in.

Columbus, Ohio Area

Developed and executed local, regional and national consumer advertising and promotion programs for Similac, Isomil and Similac Lactose Free Infant Formulas, including all mass media, Internet and retail efforts. Key Accomplishments:* Re-engineered and launched the infant-formula Web site, Welcomeaddition.com, resulting in a 30-35% improvement in site.

Assisted 12 national sales managers in the development and implementation of consumer advertising and promotion plans in support of Internet, retail, association and entertainment affinity sales programs. Worked with agency resources to develop--from concept to execution--consumer advertising and sales collateral supporting these affinity programs.

Coordinated consumer advertising for Medicare Complete, UHC's Medicare Advantage plan, acting as the primary liaison between the regional markets, the corporate communications department, and the national advertising agency. Tracked weekly direct mail-, newspaper-, and TV-generated lead activity and recommended changes to the advertising plan, as.

Coordinated company participation in community events in Both the Columbus and Cincinnati markets. Worked with outside public relations firms to execute various media initiatives. Wrote and edited news releases and fielded media inquiries. Key Accomplishments: * Developed the coverage plan and coordinated the placement of statewide phone directory.

Wrote, edited, and supervised the layout, printing, and mailing of two monthly healthcare professional newsletters, a quarterly member newsletter, a quarterly broker/employer newsletter, and a yearly healthcare professional policy manual. Wrote news releases and fielded media inquiries. Coordinated company participation in community events. Key.