I am a senior-level strategic marketer with over 25 years of marketing experience. My super power is interviewing people and peeling back the layers, getting to the truth of what they think, what they feel and what drives their buying decisions. Once we understand this, we can map out their current experience, and craft a customer journey, identifying opportunities to close gaps for achieving your ideal customer experience.Whether it's growing customer lifetime value, bringing about social change or simply making your marketing meaningful for greater impact - I'd like to work with you to help. It's not easy, and it won't be quick. This is why I focus on building trusted long-term relationships.I have strong relationship marketing skills and understand how to work with partners, helping them achieve their objectives, and ultimately creating strategies that benefit both organisations by delivering solutions that customers connect with. I am lucky to have been involved in periods of both growth and decline in various organisations, which demanded great change management capabilities. This has led to my knowledge of understanding factors that drive change - how to connect with people to support them through the change curve.Successful marketing delivery requires close integration with other areas of the business including operations, sales, customer support and finance. I've been fortunate to manage some of these functions throughout my career which has developed my understanding of stakeholder engagement - especially sales and marketing alignment.Specialities: Marketing strategy, persona development, customer journey mapping, customer experience management, sustainability, marketing project management, content marketing, Partner marketing, marketing automation, lifecycle marketing, marketing communications strategy, developing business cases, customer Insight, proposition development, leadership & teamwork, training & coaching