• Plan, edit, and manage the work of staff and contract writers, ensuring alignment with project goals and quality standards• Develop targeted SEO-optimized content that resonates with B2B audiences, driving organic traffic and maximizing lead generation• Leverage precision prompts to systematically research and refine messaging, headlines, articles, and SEO research• Strategically optimize workflows, implementing smart tools that reduce manual workload• Develop strategic roadmaps for annual content marketing initiatives, collaborating closely with clients to identify key opportunities • Use comprehensive content performance analysis to identify actionable insights, driving iterative enhancements to maximize results• Strategize and create engaging social media content for B2B clients, driving audience interaction and brand awareness• Write B2B marketing email copy proven to achieve above-average open and click-through rates and oversee the production of visually appealing designsContent results regularly show month-over-month and year-over-year increases in organic impressions, users, the number of keywords on page one of Google, and qualified leads.

• Developed an award-winning, multichannel product launch that generated a 32% increase in new users and a 50% increase in leads quarter-over-quarter.• Produced personas, sitemaps, and user stories for building enterprise website projects.• Created and managed a client’s B2B social media, doubling high-quality LinkedIn followers year-over-year while delivering an engagement rate significantly higher than industry averages.• Wrote technical blog content producing high-value Google-featured snippets that support increasing B2B lead generation.

• Developed and led public relations consulting for Mighty Small Homes.• Wrote blog articles for digital marketing agency.

Wrote editorials, managed web pages to maximize pageviews, edited submitted opinion articles and coached external writers to hone their submitted messaging.• Researched and wrote award-winning opinion articles to drive community conversation and influence policymakers.• Created tool for tracking reader-submitted content, reducing the time needed for verifying authenticity.• Edited high-value community articles that increased section pageviews 50 percent.• Identified high-interest issues and developed content to drive community awareness and discussion.• Directed editorial interviews with community and political leaders.

Planned major community events, managed social media strategy, and developed apps and interactive web products to drive revenue growth.

Spearheaded the launch of a digital-first culture in the newsroom and managed teams of producers of the daily web report—planned digital content coverage of major events, including live and on-demand video.• Created content plans, managed the launch, and led the promotion of profitable and award-winning digital products. Transformed unique digital brand channels.• Used a variety of analytical platforms to identify audience behavior and keyword insights to maximize web views and social media engagement. Created an analytics tool to identify high-performing content in real-time.• Identified and launched emerging technology platforms.• Managed a team of digital producers and developers to create award-winning digital products.

Produced award-winning print designs, provided art direction for illustrations and managed staff of graphic artists and designers.