Kim Kulchycki, Mba Email and Phone Number
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OVERVIEWExperienced global brand builder in wine, spirits and CPG. Delivers 5-year strategic portfolio & brand vision, with plans for long-term profitable growth that meets ROI and program KPI’s. Breadth and depth of experience managing luxury portfolio and lifestyle brands, domestic and imported wines, champagne and distilled spirits. Experience in omni-channel marketing: innovation, new product launches, pricing, packaging, brand standards, digital and social media, DTC, events, e-commerce and retail promotions. Versatile, collaborative, analytical and technically savvy marketer with an entrepreneurial mindset. Skillful leader of diverse teams and complex projects. 17 years in brand/ marketing, 4 years in consumer insights/ business intelligence, 6 years supply chain/ operations. Knowledgeable re. three-tier distribution system.
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Sr. Director Of MarketingRack & Riddle Custom Wine ServicesNapa, Ca, Us
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Sr. Director Of MarketingRack & Riddle Custom Wine Services Dec 2023 - PresentHealdsburg, California, Us -
Director Of MarketingFior Di Sole Jul 2021 - Nov 2023Napa, Ca, UsManage 3.5M cs portfolio of flagship, retailer-exclusive and client wine brands. Lead Creative Studio and Brand Development teams. Re-structure and modernize marketing department, set goals and KPI’s, drive process change. Growth +21%. Create innovation pipeline of 40+ brands to premiumize portfolio and capture emerging segments. Social and digital media launch driving high engagement (4%), and page Impressions +40%. -
Sr. Marketing Manager, Imports & Luxury - Champagne Nicolas Feuillatte And Villa MariaSte. Michelle Wine Estates May 2019 - Nov 2020Woodinville, Washington, UsDrive profitable growth and annual brand planning to develop business in the US market for imported wine and champagne portfolios. Launch and manage omni-channel programming and event planning. Launch digital marketing initiatives post-COVID. -
Marketing Brand Manager, Imports - Torres Wines & SpiritsSte. Michelle Wine Estates Apr 2015 - Apr 2019Woodinville, Washington, UsDrive profitable growth and annual brand planning in US market for imported wine and spirits portfolios. Launch new spirits portfolio. Responsibility for importer relationships, contract negotiations, demand forecasting, product set-up and inventory management.
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Marketing DirectorCline Family Cellars Feb 2014 - Mar 2015Sonoma, Ca, UsResponsible for driving profitable growth in North America for Cline, Jacuzzi, Cashmere and new Italian portfolio (Casadei, Olianas & Trebbio). Launch new brands and line extensions, create marketing programs, manage digital and social media. -
Brand Director Of Wine & More!Bevmo! Jun 2012 - Dec 2013Concord, Ca, UsResponsible for consumer marketing and retail promotions in-store too grow the wine and more categories (not spirits or beer). Develop strategy to “Win in Wine” and differentiate offering. -
Business Manager, Healthy SnackingChiquita Aug 2011 - May 2012Étoy, Vaud, ChResponsible for managing P&L for $70MM VA fruit and vegetable snack business. Deliver revenue growth on Bites Line. Lead cost savings initiatives to return retail business to profitability. -
Marketing ManagerDriscoll'S May 2008 - Jun 2011Watsonville, Ca, UsResponsible for managing campaigns for premium $1.5 B epicurean brand (fresh berries). Responsible for public relations, social media, consumer and trade events, trade marketing, and international initiatives. -
Director Of Company Marketing & National Winery SalesRobert Talbott Inc./ Talbott Vineyards May 2007 - Feb 2008Responsible for managing winery distributor relationships in US, Canada and Japan. Set pricing, programming and allocations. Manage marketing, media relations and VIP hospitality for luxury apparel brands.
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Brand ManagerConstellation Brands Nov 2005 - Apr 2007Rochester, New York, UsGeyser Peak: Achieve 12% growth (7.2% ROIC). Create five-year plans to achieve 319K cases and $7.3M profit. Manage A&P budget of $2.8M. Re-launch brand nationally with new distributor network and train new sales force. Create new channel strategy, pricing model, brand and merchandising standards. Launch XYZin brand. -
Associate Brand ManagerConstellation Brands Jun 2004 - Oct 2005Rochester, New York, UsEstancia: Growth of +10% (on 1.2 mil cases) and +18% (on 800K cases) in 2005. A&P $3.5M.Ravenswood: Manage $500K grassroots national consumer and retail Mobile Marketing Tour. Sponsor ZAP, Rhone Rangers, Memphis in May, Infineon racing and ALICE radio (KLLC).Robert Mondavi Winery: Identify price repositioning and channel strategy for +24% growth (from -6% LY). Manage $1.6 million print advertising campaign “Unmistakably Robert”. Manage Bon Appetit Best Chefs Receptions, James Beard Celebrity Chefs Tour sponsorships.
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Market Research ManagerConstellation Brands Jun 2002 - Jun 2004Rochester, New York, UsManage $500K global project to market California wines globally, funded by CDFA grant.Lead qualitative and quantitative research projects across luxury and lifestyle brands.
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Sales & Marketing AnalystE. & J. Gallo Winery May 2000 - May 2002Modesto, California, UsResponsible for analysis and marketing support for all super premium segment brands. Experience working with data from AC Nielsen, IRI, Gomberg, Spectra, BDN and custom research. -
Manager Of Global Supply Chain PlanningE. & J. Gallo Winery Jul 1997 - Apr 2000Modesto, California, UsReduce case goods inventories and eliminate need for outside storage facilities through implementation of i2 supply chain planning software.
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Production PlannerE. & J. Gallo Winery Jul 1994 - Jun 1997Modesto, California, UsAchieve schedule attainment, eliminating bottling over-runs and reducing inventory holding costs. Responsible for mid-term capacity plans and short-term production schedules for bottling lines, glass and closure plants.
Kim Kulchycki, Mba Skills
Kim Kulchycki, Mba Education Details
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University Of California, Davis - Graduate School Of ManagementMarketing -
California State University, StanislausProduction & Operations Management
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Fred C. Beyer High SchoolHs Diploma
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State College High School
Frequently Asked Questions about Kim Kulchycki, Mba
What company does Kim Kulchycki, Mba work for?
Kim Kulchycki, Mba works for Rack & Riddle Custom Wine Services
What is Kim Kulchycki, Mba's role at the current company?
Kim Kulchycki, Mba's current role is Sr. Director of Marketing.
What is Kim Kulchycki, Mba's email address?
Kim Kulchycki, Mba's email address is ki****@****hen.com
What is Kim Kulchycki, Mba's direct phone number?
Kim Kulchycki, Mba's direct phone number is +151069*****
What schools did Kim Kulchycki, Mba attend?
Kim Kulchycki, Mba attended University Of California, Davis - Graduate School Of Management, California State University, Stanislaus, Fred C. Beyer High School, State College High School.
What are some of Kim Kulchycki, Mba's interests?
Kim Kulchycki, Mba has interest in Snowboarding, Photography, Hiking, Camping, New Experiences, Travel, Winegrowing And Winemaking.
What skills is Kim Kulchycki, Mba known for?
Kim Kulchycki, Mba has skills like Customer Insight, Marketing, Wine, Brand Management, Marketing Strategy, Pricing, Cross Functional Team Leadership, Marketing Management, Market Research, Direct Marketing, Strategic Planning, P&l Management.
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