Kim Kulchycki, Mba Email & Phone Number

Napa, Ca, Us

Healdsburg, California, Us

Napa, Ca, Us

Manage 3.5M cs portfolio of flagship, retailer-exclusive and client wine brands. Lead Creative Studio and Brand Development teams. Re-structure and modernize marketing department, set goals and KPI’s, drive process change. Growth +21%. Create innovation pipeline of 40+ brands to premiumize portfolio and capture emerging segments. Social and digital media launch driving high engagement (4%), and page Impressions +40%.

Woodinville, Washington, Us

Drive profitable growth and annual brand planning to develop business in the US market for imported wine and champagne portfolios. Launch and manage omni-channel programming and event planning. Launch digital marketing initiatives post-COVID.

Woodinville, Washington, Us

Drive profitable growth and annual brand planning in US market for imported wine and spirits portfolios. Launch new spirits portfolio. Responsibility for importer relationships, contract negotiations, demand forecasting, product set-up and inventory management.

Sonoma, Ca, Us

Responsible for driving profitable growth in North America for Cline, Jacuzzi, Cashmere and new Italian portfolio (Casadei, Olianas & Trebbio). Launch new brands and line extensions, create marketing programs, manage digital and social media.

Concord, Ca, Us

Responsible for consumer marketing and retail promotions in-store too grow the wine and more categories (not spirits or beer). Develop strategy to “Win in Wine” and differentiate offering.

Étoy, Vaud, Ch

Responsible for managing P&L for $70MM VA fruit and vegetable snack business. Deliver revenue growth on Bites Line. Lead cost savings initiatives to return retail business to profitability.

Watsonville, Ca, Us

Responsible for managing campaigns for premium $1.5 B epicurean brand (fresh berries). Responsible for public relations, social media, consumer and trade events, trade marketing, and international initiatives.

Responsible for managing winery distributor relationships in US, Canada and Japan. Set pricing, programming and allocations. Manage marketing, media relations and VIP hospitality for luxury apparel brands.

Rochester, New York, Us

Geyser Peak: Achieve 12% growth (7.2% ROIC). Create five-year plans to achieve 319K cases and $7.3M profit. Manage A&P budget of $2.8M. Re-launch brand nationally with new distributor network and train new sales force. Create new channel strategy, pricing model, brand and merchandising standards. Launch XYZin brand.

Rochester, New York, Us

Estancia: Growth of +10% (on 1.2 mil cases) and +18% (on 800K cases) in 2005. A&P $3.5M.Ravenswood: Manage $500K grassroots national consumer and retail Mobile Marketing Tour. Sponsor ZAP, Rhone Rangers, Memphis in May, Infineon racing and ALICE radio (KLLC).Robert Mondavi Winery: Identify price repositioning and channel strategy for +24% growth (from -6% LY). Manage $1.6 million print advertising campaign “Unmistakably Robert”. Manage Bon Appetit Best Chefs Receptions, James Beard Celebrity Chefs Tour sponsorships.

Rochester, New York, Us

Manage $500K global project to market California wines globally, funded by CDFA grant.Lead qualitative and quantitative research projects across luxury and lifestyle brands.

Modesto, California, Us

Responsible for analysis and marketing support for all super premium segment brands. Experience working with data from AC Nielsen, IRI, Gomberg, Spectra, BDN and custom research.

Modesto, California, Us

Reduce case goods inventories and eliminate need for outside storage facilities through implementation of i2 supply chain planning software.

Modesto, California, Us

Achieve schedule attainment, eliminating bottling over-runs and reducing inventory holding costs. Responsible for mid-term capacity plans and short-term production schedules for bottling lines, glass and closure plants.

Mba, Marketing

Bs, Production & Operations Management

Hs Diploma

Education record