Kimberly Kyaw Email and Phone Number
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Seasoned, creative, analytical & strategic marketing leader with progressive experience in digital marketing, content marketing, advertising, cross-channel media strategy and planning, social media, CRM (email, direct mail, database), experiential marketing, strategy and business planning. Established ability to plan, negotiate & execute multiple, complex projects within tight time frames by leading large teams of people. Proven track record of creating and launching innovative marketing programs that achieve business objectives.Recognized for innovation & excellence with industry awards including: Cannes Lion, Clio, EFFIE, OMMA award, Creative Media Award, Ad Week Media Plan of the Year, IAB MIXX awards, FWA and CommArts.Specialties: Consumer Marketing, Cross-Channel Media Strategy & Planning (Television, Digital, Print) Digital Marketing, Websites, Apps, Social Media, Management, CRM, Product Marketing, Pricing, Brand Management, Business Planning, Strategic Planning, Advertising, Creative Development, Content Production, Integrated Marketing, Multicultural Marketing, Competitive Analysis, Budget Planning/Forecasting, SEO/SEM Strategy, User Experience, Data Analytics, Agency Management, Consumer Insights, Experiential, Event Marketing
Workmoney
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Vp, Brand & Growth MarketingWorkmoney Jul 2023 - PresentLeading a team responsible for driving continued brand growth, new member acquisition, and omni-channel integrated communications across paid and owned channels.WorkMoney is a non-profit dedicated to lowering costs and raising incomes for all Americans to make American life more affordable and American families more economically secure. We provide products, services, perks, benefits, tips, and tools to help members improve their financial lives, and we have become a trusted source of information about financial matters, economic policy, and public debates about the economy for our 6 million (and growing) members. -
Marketing ConsultantFreelance Feb 2023 - Present
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Director, Advertising & Media StrategyLindblad Expeditions Jan 2021 - Jun 2022New York, Ny, Us -
Director - Digital & CrmLindblad Expeditions Jun 2017 - Dec 2020New York, Ny, Us -
Head Of Digital, Social & Crm - Jaguar & Land RoverJaguar Land Rover North America Sep 2015 - May 2017Mahwah, New Jersey, UsLead digital, social & CRM for both Jaguar & Land Rover brands. Responsible for strategic leadership, planning and execution of content, web sites, social media, CRM, SEO, paid media (SEM, display, online video, social, native advertising, audience targeting, programmatic buying, mobile, cross-screen) and the development of creative and analytics used across paid, owned and earned channels. -
Manager, Land Rover Digital Marketing & Social MediaJaguar Land Rover North America Nov 2011 - Aug 2015Mahwah, New Jersey, UsLead Land Rover’s digital communications with the mission of achieving brand, marketing & business objectives. Responsible for strategic leadership, planning and execution of content, web sites, social media, SEO, paid media (SEM, display, online video, social, audience targeting, programmatic buying, mobile, cross-screen), apps and the development of creative and analytics used across paid, owned and earned channels. Oversee digital efforts across events, sponsorships and PR. Serve as member of global digital thought leadership team. Manage two direct reports and agency teams of 30+ people. -
Sr. Media Strategist, Digital Media & Brand IntegrationToyota Mar 2009 - Oct 2011Toyota City, Aichi Prefecture, JpLead digital media strategy and planning for Toyota’s full line of vehicles managing large budget for general and multicultural markets. Develop communication goals and identify target buyer media behaviors for each product. Manage Toyota’s partnerships with leading media companies and build integrated marketing programs around key brand initiatives. Manage five agency teams totaling 50 people.Specific areas of responsibility include online display & SEM, social media, online video, mobile, gaming, product integration, and ROI measurement. -
Program Manager, Engagement MarketingToyota Mar 2006 - Feb 2009Toyota City, Aichi Prefecture, JpDeveloped unique, authentic and engaging experiences focused on improving opinion and consideration to drive sales. Negotiated sponsorship agreements, developed activation strategy, selected agencies to execute on-site, developed creative assets and managed budget. Managed one internal associate and led an eight person agency team. Notable programs for FJ Cruiser, Tundra and Venza launches. -
Product Marketing PlannerToyota 2003 - 2006Toyota City, Aichi Prefecture, JpDeveloped marketing strategy (objectives, targeting, positioning, messaging, source of sales and key market/consumer insights) to inform communication & creative plan. Analyzed quantitative and qualitative data and identified consumer and market trends to create actionable recommendations for future product enhancements, packaging strategy, lifecycle planning & pricing.
Kimberly Kyaw Skills
Kimberly Kyaw Education Details
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Usc Marshall School Of BusinessMarketing & Strategy -
Boston UniversityBiochemistry/Molecular Biology & Psychology
Frequently Asked Questions about Kimberly Kyaw
What company does Kimberly Kyaw work for?
Kimberly Kyaw works for Workmoney
What is Kimberly Kyaw's role at the current company?
Kimberly Kyaw's current role is Strategic, creative, and analytical marketing leader with non-profit, consumer luxury, travel & auto experience.
What is Kimberly Kyaw's email address?
Kimberly Kyaw's email address is kk****@****ver.com
What is Kimberly Kyaw's direct phone number?
Kimberly Kyaw's direct phone number is +171442*****
What schools did Kimberly Kyaw attend?
Kimberly Kyaw attended Usc Marshall School Of Business, Boston University.
What skills is Kimberly Kyaw known for?
Kimberly Kyaw has skills like Digital Marketing, Digital Media, Digital Strategy, Integrated Marketing, Marketing Strategy, Advertising, Media Planning, Social Media, Product Marketing, Strategy, Online Advertising, Social Media Marketing.
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