A story-teller at heart. A love affair with words because they're the most seductive thing to me. A creator of impact with a strong belief in making a true difference to people's lives whether working for a purpose-led brand or publishing a book that empowers others! Yes that's right, that is me in a nutshell. I love books and podcasts for they fill the heart and mind with life-changing wisdom. Writing that makes people nod their heads in agreement or gives them something to think about long after they read it, is the goal. I also geek out at seeing results where impact can be measured with useful data, tools or technology. With over 14+ years' experience across the wide spectrum of marketing roles from product marketing to content marketing, my editorial mind-set comes in handy, whether that's creating a blog; doing an ad; hosting a podcast; writing an eBook; ghost-writing a Managing Director's newsletter; fuelling powerful campaigns, you name it, writing and content marketing is in my DNA.