Kim Lasorsa Email & Phone Number

United States

Chanhassen, Minnesota, United States

Brandon, Fl

- Managed targeted digital marketing and brand strategy campaigns to meet customer needs and creative vision.- Guided and coached remote designers, developers and content writers.- Developed high-impact creative projects from concept to completion, including social media campaigns and ads.- Collaborated with clients to develop and execute internal communications materials.- Managed all phases of new product developments, including conceptualizing designs, managing milestones, and incorporating customer feedback.- Coordinated, created, and scheduled content, designs, and periodic updates to client WordPress websites.- Designed, developed and deployed WordPress websites by adding a shopping cart, streaming video files, and adding "Try Before You Buy" services for products.

St Augustine, Florida, United States

- Developed and executed internal and external communications campaign strategies for C-level executive team, including Town Halls, huddles, blogs, script writing, keynotes and more for virtual and in-person events, weekly meetings and more.- Collaborated with the People Operations/HR and Marketing teams to develop meaningful employee engagement programs and content across various mediums (including intranet) that communicated company-wide organizational goals and missions.- Led the Creative and Communications teams in building organic branded content for media outlets, blogs, social media, newsletters, eblasts, and more.- Developed "team member spotlight" series content to share across company intranet.Optimized blog content, resulting in 18% YoY increase in organic search traffic.- Strategized with the Communications and Marketing team to develop and execute internal and external editorial calendars for company intranet and external websites.- Worked closely with Marketing, PR, and Legal teams when necessary, and proofread/edited all outgoing internal and external communications campaigns, including blog content from contributors, to ensure proper messaging, grammar, and style format was in alignment with our established best practices. - Designed and updated pitch decks, presentations, slicks, brochures, and more.- Executed a multi-touch blog, social and email campaign focused on a client success story that garnered the attention of local news stations and reached over 135,000 unique impressions.- Organized virtual and in-person events, including webinars, trade shows and more.- Submitted applications for industry awards and recognition.

Tampa/St. Petersburg, Florida Area

- Collaborated with President and C-level executives to develop and execute full rebrands and marketing initiatives as well as internal communications campaign strategies during times of growth and change.- Worked closely with CEO developing Leadership, Culture and Sales Training materials, including Town Halls, ebooks, blogs, podcasts and keynotes.- Owned the end-to-end blog publication workflow and pipeline, including final review and editing of all submissions from contributors.- Worked directly with the People Operations/HR team to develop internal and external communications campaign strategies that organically created team member buy-in, including planning events, all intranet content, contests, new hire onboarding packages, etc.- Optimized all company websites, including blog content, which resulted in a 56% average increase in organic search traffic.- Designed creative for sales tools, including presentations, pitch decks, brochures, trend reports, and product data sheets.- Targeted content writing, proofing, and copy editing for social media, press releases, blogs, presentations, training, and more.- Led the development of multiple external and internal systems designed for educational purposes, including build out and project management of the company intranet.- Consulted with clients to determine the best marketing campaign strategies to meet their objectives (Email Marketing/Funnels, Content Marketing, Social Media, Branding, etc).- Developed and served as project manager on all client and company WordPress websites, including blog publications.- Planned and coordinated all company events and designed all supporting collateral.

Lakeland, Florida Area

- Assessed project parameters and client expectations to provide consistent status reports and to proactively address potential delays or constraints.- Controlled project milestones and deliverables at all stages, including blog and website planning and development, managing project teams, quality control and final review.- Owned a portfolio of projects and influenced positive outcomes for the agency.- Developed external and internal communications campaigns geared towards team building and growth for blogs, social media and assorted mediums.- Managed all client and company WordPress websites and blogs.- Developed and managed content for 25+ social media accounts.

Tampa/St. Petersburg, Florida Area

I have 8 years of experience assisting high profile clients in a call center environment via e-mail and telephone. Time management skills, patience and a willingness to walk customer through technical issues and system processes has led to my success.+ Sought out training opportunities to enhance customer relationship management abilities and further boost satisfaction scores+ Conferred with customers about concerns with products or services to resolve problems and drive sales+ Coached teams across various departments and took on supervisory role as-needed