Kim Brown, Apio Email & Phone Number

St. Augustine, Fl, Us

St. Augustine, Fl, Us

Palm Coast, Fl, Us

-Create a new department brand and long-term marketing plan, resulting in a 300% increase in engagement on digital channels.-Develop succinct and timely press releases and media relations material that is regularly featured in local publications and regional news outlets.-An integral member of the City’s crisis communications team, creating critical communications materials during the COVID-19 pandemic.-Spearhead the department’s sponsorship program by creating an entirely new fundraising approach, securing over $15,000 in sponsorships in the first year.-Part of a specialized team tasked with redesigning and rebranding the city's website.

-Revitalized dormant digital channels and created a marketing strategy that contributed to profits surpassing every previous year by 33% and increased visitors by 40%. -Developed and executed educational programs to engage the local population and park visitors. Programs saw more than 100% growth in the first year of implementation.-Liaison with local government tourism organizations to promote business through publications, visits, and FAM trips. Secured feature spots with international travel influencers, Outdoor T.V., and NBC News.

-Worked with the inn’s advertising agency to update the website with engaging promotions and utilized social media channels to share intimate lifestyle content. The strategy built a strong community of regular patrons who loved seeing an in-depth look at the inner workings of a bed and breakfast. -Researched and wrote about local restaurants and tourist hotspots to keep visitors apprised of the newest spaces to explore.-Engage in proactive customer service training, which resulted in perfect scores on 90% of all quality control secret shop calls.

-Built the business' brand, website, blog, and digital advertising from scratch. -Utilized customer research to develop and implement new marketing techniques and reservation strategies that increased sales each year with a record-setting 127% increase in 2015.-Independently learned WordPress to create an entirely new website experience.-Facilitated site visits; drafted event contracts; assisted groups in booking, planning, and executing weddings and corporate events. By the end of my tenure, select events had a 1-year waiting list.-Liaised with local government tourism organizations to promote business with spots secured with international travel influencers, USA Today, Jacksonville Jaguars, and Disney.

Birmingham, Alabama, Us

-Conceptualized brand, social media presence, and website from scratch. -Designed unique advertising and marketing campaigns that resulted in the most successful franchise opening in corporate history. -Interviewed, hired, trained, and supervised over 20 employees. -Created and enforced office policies to maintain a positive and profitable environment. -Researched, contracted, and maintained relationships with vendors.

-Maintained efficient and practical schedules for multiple doctors and therapists.-Learned to verify patient benefits, as well as bill and receive insurance payments to a professional capability. -Engaged in dynamic conversation with potential patients at marketing events.-Corrected and entered two years of ill maintained accounts and back payments.-Assisted doctor with minor procedures.-Facilitated open communication between doctors, therapists, and patients.

-Manage day to day operations.-Responsible for the safe operation of M/V Liberty with six passengers-Provided customized ecological and wildlife focused tours of the inland waterways adjacent to St. Augustine, FL. -Vessel inspection and maintenance.-Construct brand, website, social media channels, and print and digital advertising from scratch.

Gainesville, Florida, Us

-Excavate features at the Pedro Menendez landing site a the Fountain of Youth Park, a hugely significant site in St. Augustine history, for a 1 year contract. -Terrestrial excavation.-Feature and artifact interpretation. -Mapping of features and artifacts using survey equipment.-Clean, identify, label and store artifacts.-Foster public interaction and interest at site.