Kim Mcallister Email & Phone Number

Omaha, Nebraska, United States

Manage 1 Supervisor and 4 Direct Marketing AnalystsCoordinate the execution of variable email and hard mail loyalty marketing campaigns targeting specific customer segmentsCollaborate with Analytics and Strategy teams to plan and execute tests to determine most efficient level of reinvestment for each customer segment that drives incremental play and tripsAssist with preparing annual budgetOversee creation of art for mailers, ensuring brand standards are maintained and appealing messages are utilized for each campaign

Supervised, trained and developed 4 - 5 Direct Marketing AnalystsManaged production schedule for the property to ensure the timeliness of mailings and drop over 90% of mailers using Standard postage Proofed and approved art and data at many checkpoints throughout the creation process, checking for accuracy against marketing plan Caesars Entertainment Chairman's Award nominee

Executed monthly production schedule from inception to completion with steps including backend offer creation, list pulls, data segmentation, creative review, proofing data/art and managing print/email vendors Created Unica campaigns for each offer based on segmented matrix with tests and controlsCollaborated with studio partners to create direct mailers that follow brand standardsGuided creation and deployment of emails with email marketing vendor Built, tested, and deployed rules within the iCRM system Checked data/list pulls for accuracy in various patron database systems

Masters Of Business Administration

Bachelor'S Of Science, Marketing

Activities and Societies: Delta Sigma Pi

Education record

Wordpress Development

An 11 week class covering HTML, CSS, PHP, MySQL, JQuery, Javascript and how to create a Wordpress theme.