Recruited to revitalize marketing efforts, with a focus on product positioning, solution selling, brand management, web development and thought leadership efforts Managed integration campaign to incorporate numerous company acquisitions through standardized product design, merged web properties, facilities rebrand, employee engagements, and a comprehensive brand-identity package

Recruited to revitalize the OKI brand and build new marketing organization in TexasResponsible for accelerating the company’s product and solution revenue and profit objectives through effective branding, product positioning, demand generation campaigns and a mix of marketing strategies and tactics to attract, retain and enhance OKI’s customer baseDeveloped and managed the teams and functions responsible for OKI’s brand and lead generation, including demand generation, public relations, trade shows, digital marketing and content creation

Led team of marketing professionals, managing public relations, corporate and product branding, product positioning, global events, graphic design, advertising, content development, digital marketing, campaigns, website development and internal communicationsPlanned and executed extensive corporate re-brand, successfully launching two new brand identities: Imagine Communications and GatesAir (formerly Harris Broadcast)Expanded corporate industry awareness and thought leadership influence; rapidly positioned leaders as visionaries within broadcast industry

Managed all external marketing and communications efforts, including public relations, corporate and product branding, global events, graphic design, advertising, content development, digital marketing, campaigns, website development and internal communications.Successfully supporting a period of high growth as the company expanded its operations to more than 50 countries, secured 80 percent of the world’s largest service providers as customers and experienced a compound annual growth rate of 110 percent

Increased industry awareness and strengthened company position through aggressive public relations efforts, resulting in The Wall Street Journal recognizing GENBAND as the No. 1 privately-backed company in America, topping a list of 5,900 companiesElevated profile of CEO, managing successful award submissions for the E&Y Entrepreneur of the Year Award, the Dallas MTBC’s Corporate CEO of the Year Award and induction into St. Louis University’s Business Hall of FameCore member of the executive M&A team, responsible for internal communications and media correspondence during multiple acquisitions; collaborated with executive team to plan and communicate global strategy for seamless integration of Nortel’s CVAS assets into GENBAND; managed all internal communications associated with the on-boarding of more than 1800 employees

Developed and launched aggressive public relations and advertising campaigns, contributing to significant customer acquisition growth and key partnerships Managed participation in key industry events, significantly increasing industry awareness and customer engagements

Directed all external and internal communications activities for Microelectronics Division of Ericsson Inc., including public relations, advertising, trade shows, marketing collateral and divisional intranet website

Managed marketing communications activities for Power Systems business unit, supporting revenue growth from $4M to $100M in one yearWorked with executive leadership and sales teams to prepare annual budgets and monthly sales forecasts Conducted product margin analyses and established product configurations and pricing