Retired

• Developed and managed age appropriate marketing strategies/materials targeted to students, parents and teachers on priority occupations as identified by York County employers.• Developed and managed talent attraction campaign (Creativity Unleashed) to aid county firms in attracting innovative talent to York.• Developed advisory committee to assist with continued programs such as prospect ambassadors, developing suggested itinerary, providing feedback and updates for social media and website activity.

• Developed process for efficient and effective sponsorship renewal program including sponsorship reports and sponsor evaluations.• Met one on one with member business executives and assessed specific areas where the Alliance could provide assistance, such as finance, workforce, networking, advocacy, business promotion, and other challenges. • Coordinated the follow through of any services provided as a result of the above assessment.• Made connections for our members to other organizations such as MANTEC, Downtown Inc., Leadership York, etc., for services unavailable through the YCEA.

• Conducted or coordinated market research studies including survey, focus group, market study and secondary research and analyze findings for best use evaluation• Developed and executed full strategic marketing plans for commercial and residential real estate development projects, including: brand development, advertising, events, public relations, community relations, and sales material• Design team member along with architectural, engineering and construction partners in project development, on specifications such as layout, size, pricing, amenities, and finishes based on buyer profile• Partnered with leasing agents to market vacant commercial space including marketing strategy, property tours, and lease negotiation.• Managed and oversaw maintenance, administration, and improvement of commercial properties including tenant fit-out and major repairs