Kim Hollis Email & Phone Number

Atlanta, Ga, Us

Atlanta, Ga, Us

Atlanta, Georgia, Us

● Managed all marketing, advertising, PR and social media efforts across traditional and digital channels● Leveraged a $2 million annual marketing budget to increase brand awareness by 12% and attendance by 10% ● Wrote and edited marketing and media materials, plans, recaps, blog posts and social media copy● Ensured consistent execution of digital marketing, including organic and paid social media calendars, SEO, paid search, website development and maintenance, resulting in a 46% increase in online ticket sale conversions● Increased awareness and attendance during key events, including Super Bowl LIII, CFP National Championship, ESPN College Football Awards Show and SEC Media Days ● Managed a team of three direct reports, including marketing coordinators and managers● Collaborated with and managed day to day relationships with agency partners and vendors

Atlanta, Georgia, Us

● Led digital screen strategy for new AT&T entertainment store openings and rollout to 2,200+ existing stores● Managed creative for all digital screens from concept to execution for all AT&T store locations, including offers, promotions, holiday messaging and entertainment events and premieres● Pitched and secured new project to manage development of online portal for AT&T executives to review all creative in AT&T stores, including POP, digital and other merchandising creative● Managed $2 million budget for digital creative for AT&T flagship stores and fleet stores● Developed and executed an internal communications campaign for a top three global consulting firm, raising employee awareness of one of the company’s values by 40%● Worked with client and internal team to develop an e-commerce app and website for an emerging holistic medicine and wellness brand● Assisted with new business pitches and meetings with prospective clients, resulting in two major projects with $600,000 in revenue and developed successful client relationships as primary contact for four clients

Atlanta, Ga, Us

● Oversaw and executed the Coca-Cola Campus Ambassadors program, working with internal Coca-Cola brand teams to execute programming for 85 campus ambassadors across 75 college campuses● Managed and developed the POWERADE High School Education Toolkit, including more than 100 pieces of creative for point of sale and signage, renderings, social copy, in-stadium reads and radio script copy● Assisted with planning, onsite filming and production for Coca-Cola and Carmike Cinemas commercials● Led, managed and executed five experiential marketing events to promote Coca-Cola's partnership with Cinemark Theatres● Crafted overall social media strategy for Coca-Cola and Cinemark events, including creating social media posts for Coca-Cola, Cinemark Theaters, social media influencers and celebrity talent● Collaborated with and oversaw internal teams, including creative, production, experiential, analytics and social to ensure smooth execution and achieve client goals

Paris, Fr

● Planned, led and executed PR campaigns for The Home Depot, The Home Depot Foundation and McDonald’s● Managed and executed influencer network of 11 DIY bloggers for The Home Depot Foundation’s Celebration of Service, resulting in 22 blog posts, 192 social media posts and more than 5 million impressions● Supervised and planned national and regional local media relations efforts and secured key media placements in print and broadcast outlets● Secured social media coverage through the McDonald’s Blog Network program and wrote content for blog, Twitter and Facebook posts, generating more than 15 million impressions

Paris, Fr

Paris, Fr

New York, Ny, Us

● Created content for social media including Twitter and Facebook● Monitored, identified and analyzed key social media conversations surrounding clients● Prepared reports with recommendations based on online monitoring results and analysis● Wrote and edited press releases and media pitches, including blog pitches● Built media lists and pitched stories to regional and national media in order to secure coverage● Researched potential consumer clients and assisted with new business proposals● Clients: Alvin Ailey, Best Buy, Georgia-Pacific for Susan G. Komen, IAAPA, IPC, Masterbuilt, Mudpie, Starbucks, Stone Mountain Park and UPS

Greenville, South Carolina, Us

● Drafted press releases, letters, op-ed pieces, other press materials and assembled press kits for Crawford Strategy and its clients● Planned and executed events including Girl’s Day Out in Greenville, Amazing Race Anniversary Celebration for O’Neal, Inc. and Dr. Oz event at CaroMont Health● Participated in media relations by attending meetings with media and pitching stories● Promoted Crawford Strategy online through social media campaign management● Supported staff by contributing to client, business development and administrative projects

● Coordinated administrative activities for the Client Manager and Financial Analyst● Scheduled meetings, conferences, and events for 100 employees● Supported the Client Manager and Financial Analyst by creating excel spreadsheets and updating files● Fulfilled a Freedom of Information Act (FOIA) request by obtaining suitability security clearance and managing documents● Analyzed and filed expense reports for the Client Manager and Financial Analyst

B.A., Communication Studies Major, Journalism And Psychology Minors

Education record