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Innovative, customer-centric business leader with 20 years of international experience across loyalty, digital, marketing and advertising, with over a decade delivering growth and customer engagement for global leaders in the airline industry. My deep experience in CX design, digital technology, brand enhancement and marketing is complemented by the ability to conceive and implement a business strategy that delivers sustained performance.In my former role as Managing Director of Etihad Guest, I directed a complete transformation of the loyalty programme generating significant improvements across key metrics. While winning awards for best technology, best brand, best marketing and best customer experience, I have also raised our profile as an industry speaker on key topics, including sustainability, loyalty, marketing, and customer experience.My background is in marketing and advertising, having started my career at Ogilvy & Mather in Australia and spent nearly a decade managing blue chip accounts. When I moved to Qantas in 2012, I focused on digital and social content for all their loyalty businesses. The move to Etihad in 2015 has seen me step into senior leadership positions, delivering a series of business innovations in each role.A key aspect of my success has been my ability to build collaboration and consensus both internally and with our many partners. I adapt quickly and have consistently found ways to build common ground and achieve positive outcomes for stakeholders and groups with differing agendas.My areas of expertise include Airlines, Loyalty Programmes, Customer Experience, CX Design, Marketing, Digital, Technology, Partnerships, Business Strategy, Executive Engagement, Change Leadership, Sustainability, DE&I, and Talent Development.
Riyadh Air | طيران الرياض
View- Website:
- riyadhair.com
- Employees:
- 955
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Vice President Loyalty And SustainabilityRiyadh Air | طيران الرياضAbu Dhabi, United Arab Emirates
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Sustainability AdvisorGlobal Loyalty Organisation Jul 2024 - PresentLondon, GbAdvisory position for GLO's Sustainability vertical spearheading the development of strategic initiatives aimed at elevating the industry’s conversation around sustainability, supporting organisations to make positive changes while contributing to business objectives. -
Management Consultancy - Business Strategy & Leadership | Cx & Loyalty | SustainabilityHardaker & Co. Aug 2023 - Present -
Merchant Advisory Council (Mac) MemberVisa Feb 2021 - Aug 2023Foster City, California, Us -
Managing Director Etihad Guest | Vice President Loyalty & PartnershipsEtihad Nov 2018 - Aug 2023Abu Dhabi, Abu Dhabi, AeI was promoted to lead the transformation of our loyalty programme across strategy, design and execution for an entity that connects more than 8M members around the world through over 1000 partners, including 20 other airlines and loyalty programmes. I direct and manage a diverse, international team of 30, working to drive awareness, engagement and results across all our owned and partner touchpoints as well as through the +8,000 Etihad family members. I have a positive influence and strong relationships with senior leadership and, in 2021, took on responsibility for the full portfolio of loyalty partnerships. -
Senior Manager, Digital & Tourism Marketing, Global Loyalty Company / Hala GroupEtihad Jun 2015 - Oct 2018Abu Dhabi, Abu Dhabi, AeRecruited to lead the design and execution of digital for all programmes within the Etihad Airways Partners alliance across seven airlines, managing over 100M members globally, and tasked with the implementation of new tools, centralisation of resources and the coherent adoption of best practices, working with Technology to drive innovation and ensure agile execution. In 2016, I was selected for a wider remit across the loyalty, retail travel and destination management businesses in the newly-formed Hala Group.
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Senior Manager, Digital, Social & ContentQantas Nov 2014 - Jun 2015Mascot, Nsw, AuSelected for strategic leadership, I owned and centralised all digital touchpoints for seven different loyalty businesses that included Qantas epiQure, Aquire, Online Mall, Qantas Cash plus financial services, retail, and airline partnerships. I worked with the airline and each business head to boost customer engagement, drive loyalty revenues and enhance customer retention. I also established an overarching strategy for SEM, SEO, social & content. -
Senior Marketing Manager, Qantas CashQantas Oct 2012 - Jun 2014Mascot, Nsw, AuI joined a loyalty team of +300, reporting to the Chief Marketing Officer and led the product design, digital touchpoints, launch and marketing of our multi-award-winning card, Qantas Cash; the industry’s leading product from a frequent flyer programme that provided members flexibility and security to transact in multiple currencies around the world.
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Senior Account Director (Contract)Holler May 2012 - Oct 2012London, GbA digital creative agency that aims to create advocates though innovative digital experiences. Clients within my management included Coca-Cola, Unilever, Tourism Australia, Heineken, Westpac, ESPN and Westfield.• Responsible for all new business within the agency, working closely with planning and creative teams for high level strategic creative thinking• Led the successful pitch for Tourism Australia’s ‘Create your dream holiday’ youtube gadget• Key strategic account lead for for Unilever and Heineken• Content management and creation for transition of Dove website to global CMS platform• Key account service lead in successful pitch for a Coca-Cola GVW campaign ‘The antidote'• Video Producer/Consultant for video content production across the agency -
Client Services Director / ProducerThe Gingerbread Man Apr 2010 - May 2012Chippendale, Nsw, Au• Head-hunted for this role to provide strategic account service and implement best practice processes for client and company alike• Manage all clients and associated campaigns including budgets, brief development, scope management, timelines, resources, WIPs and debriefs• Work closely with clients to build strong relationships by understanding their business and ensuring we offer the best creative across all mediumsPrimary client liaison managing existing clients in interactive, television and print• Digital Producer working with a team of three web developers working primarily in .NET and PHP. Includes preparing functional specifications and wireframing focusing on UI and UX• Film Producer for live and post production working on TVCs, music clips and feature films including traffic management and media distribution• Member of senior management team • Key clients include Modular Records, Ogilvy & Mather, Fremantle Media, IBM, The Editors, Sonar Music -
Group Account Director / Client Services DirectorLaava Apr 2007 - Apr 2010• Strategic account management working closely with clients acting as an extension to their marketing team• Campaign and tactic development, implementation, management and execution of state and national promotional campaigns• Interpreting and rewriting client creative briefs to ensure SMPs ad key messages are on-brand• Managing and working with 2 direct reports to guide and build their understanding on client service and project management focusing on acquiring knowledge, understanding the market their client is operating in and being a safe pair of hands• Key clients included Optus, Unilever, Elgas, Infor, Queenspark
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Senior Regional Account ManagerOgilvy & Mather Apr 2003 - Dec 2005New York, Ny, Us• Primary liaison between IBM Asia Pacific (IBMAP) advertising clients and local Ogilvy & Mather agency teams across the Asia Pacific region (esp. Japan, China, Australia, Korea, India) for the management of advertising and marketing activities• Working as a part of a small team with in a large agency network to provide support and guidance for agencies in Asia Pacific to deliver the most effective brand focused advertising whilst ensuring all strategic decisions and creative are parallel to global brand guidance• Evaluating all regional developments (television, print, interactive) with the global (New York), regional (Sydney) and local (AP region) • Strategic involvement in campaign planning, research and executional development including attending regional research sessions in Sydney and Japan• Key AP agency contact for interactive development, research and innovations -
Account ManagerLet’S, The Brand Connection Agency Mar 2001 - Mar 2003Milsons Point, Nsw, AuAfter more than 16 years as an industry leader in the experiential marketing field, Let’s Launch agency has re-branded to Let’s, the brand connection agency, with an increased focus on creatively connecting brands with consumers.We are geared towards embracing the future by taking a new approach at connecting people with brands. Let’s aim is to redefine experiential marketing. We are a brand connection agency. Placing the end consumer at the heart of everything we do, working closely with our clients to create strategic campaigns that engage potential customers through tangible brand experiences.The Let’s service offering focuses on creative and strategy, experiential, sponsorship, staffing and promotions (both consumer and trade) but with a view to providing more integrated services offering increased insights, digital platforms, events and activations that create strong PR opportunities for longevity and return on investment for clients. www.letsagency.com.au -
Local Area Marketing ManagerYum! Brands Mar 1999 - Mar 2001Louisville, Ky, Us
Kim Hardaker Skills
Kim Hardaker Education Details
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University Of TorontoBehavioural Economics -
InseadDigital Strategy In The Age Of Digital Disruption
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Safe Scaled AgileAgile Delivery Methodology
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Fournaise Marketing Performance InstituteAnd Related Support Services
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General AssemblyUser Experience Design
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Tafe NswMarketing Management
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Tafe NswMarketing & Advertising
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John Paul College, Coffs Harbour, Nsw
Frequently Asked Questions about Kim Hardaker
What company does Kim Hardaker work for?
Kim Hardaker works for Riyadh Air | طيران الرياض
What is Kim Hardaker's role at the current company?
Kim Hardaker's current role is Vice President Loyalty and Sustainability.
What is Kim Hardaker's email address?
Kim Hardaker's email address is ki****@****.com.au
What is Kim Hardaker's direct phone number?
Kim Hardaker's direct phone number is +971257*****
What schools did Kim Hardaker attend?
Kim Hardaker attended University Of Toronto, Insead, Safe Scaled Agile, Fournaise Marketing Performance Institute, General Assembly, Tafe Nsw, Tafe Nsw, John Paul College, Coffs Harbour, Nsw.
What are some of Kim Hardaker's interests?
Kim Hardaker has interest in Photography.
What skills is Kim Hardaker known for?
Kim Hardaker has skills like Digital Marketing, Digital Strategy, Integrated Marketing, Direct Marketing, Online Advertising, Creative Direction, Advertising, Account Management, Marketing, Management, User Experience, Strategy.
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