Built an online research community within 3 months, achieving annual $1M enterprise research cost savingsDeveloped brand new sponsorship measurement research program across 10 key sports propertiesLead annual small business owner thought leadership study; content outperformed social platform benchmarks Raise organizational profile of insights via monthly research presentation for 150+ marketing and digital leaders Independently manage 25+ custom research projects annually across marketing, segment, and strategy teamsDesigned team workflow process leveraging Workfront to increase team efficiency and capacity visibility

•Lead research initiatives related to brand and product development including: brand tracking, concept testing, and conjoint analysis.•Manage, coach and develop a junior research consultant; manage market research vendor relationships

Strategic Initiatives •Developed research plan, discussion guide, and moderated 8 employee focus groups to uncover employee sentiment and develop a compelling value proposition; presented recommendations to Human Resources executives; research socialized to Board of Directors.•Crafted discussion guide and moderated in-depth interviews with financial advisors from key distribution channel; presented strategy recommendation for new product launch to marketing leaders.Product Development•Advocated for and influenced the organization to apply research insights in the creation of more transparent marketing content.•Led multi-phase research study including qualitative interviews, concept testing, and conjoint analysis, that directly impacted company’s revamped life insurance strategy and product design; research socialized to CEO.•Coordinated innovation research pipeline through all stages including ideation workshop, idea prioritization, and recommendations.Leadership•Managed UNC graduate summer intern; coached on research analysis and presentation; intern was selected for full-time hire. •Manage $500,000 research spend annually, regularly evaluate prospective vendors, and make purchasing decisions.

Corporate Brand Launch •Developed and executed research plan for new company logo, endorsement, and visual identity. Provided actionable insights from over 4,000 consumers including T2B preference across brand attributes. Managed 2-week research turnaround, presented business recommendation to marketing leaders; research directly informed final rollout of new financial company brand.•Identified critical organization knowledge gap in applying brand pillar among target audience. Proposed research to activate brand pillar, uncover its’ role as a value driver & gained VP alignment & funding.Product Development •Developed a standardized research approach within the new product development process; influenced new product development in the universal life insurance market (with one option having 65% sales intent).•Led qualitative and quantitative studies for annuity and life insurance new product development; including online interviews and focus groups, concept testing, and conjoint analysis; presented actionable insights and business implications to product teams.Research Community •Launched online research community of financial advisors, actively managing timelines and coordinating with internal partners and vendor to solve rollout challenges and launch on time; recruited 500 members in 3 months.•Drove community participation, engagement rates 15% above vendor average; maintained 90% participation over 2 years.•Presented business implications to marketing leaders; proactively engaged with colleagues to design impactful research studies.

Recruited new officers and managed 2014 division board electionsLed division fundraising team for the SLA 2013 Annual Conference, raising over $9,000 in 3 months Developed program topics, sourced speakers, and oversaw division conference planning of six highly attended sessions covering the latest developments in government information for the 2012 SLA Annual ConferenceManaged programming, policy updates, and oversight of $25,000 annual budget for a 300 member division

Researched emerging trends in financial services marketing and developed reports for sales, account and product executives in response to current and prospective client requests; clients included Fortune 100 financial institutions, hotel and airline companies, and automotive manufacturersApplied statistical data from market research providers for use in industry articles, webinars, conference presentations, and client meetingsDeveloped corporate social media presence and strategy; created original content to raise awareness and profile of company via blog and TwitterPresented quarterly marketplace updates highlighting the latest financial services and consumer marketing trends, educating staff for current and prospective client discussionsMonitored competitive landscape and key competitors in the financial services and loyalty marketing industries; created competitor profiles; trained staff on competitor monitoring research process and online toolsManaged $100,000 market research budget, evaluated prospective vendors, and made purchasing decisions

Curated Twitter, Facebook, and YouTube accounts to increase awareness of and create user engagement with the NASA technical report database and website Developed YouTube tutorials highlighting NASA technical report database features and search functionality, creating a virtual and on-demand learning resource where none was previously available Increased user awareness of NASA technical report database through online and in-person training Participated in modernization of database search functionality and interface designLed project to identify and acquire new sources of NASA scientific and technical literature

Answered research questions in a variety of subject areas, under competing deadlines and from a diverse clientele, including agency staff, federal employees, professional researchers, and members of the general publicTrained new student workers on reference sources and library procedures to ensure service continuity

Redesigned and updated the legislative histories guide available through the virtual libraryCreated a publicity brochure marketing the legislative histories guide as well as the virtual libraryResearched, wrote and presented a report examining the library’s transition toward an electronic collection