*In January 2022 - Schoolyard began operating on a project-by-project basisProduced full 10-episodic series and successfully distributed to Prime VideoProduced social content for viral marketing campaignsOnboarded and managed cross-functional team of 6-10Onboarding creator talent from Tik Tok and YouTube with 500k -18million followers/subscribersCreated and maintained a network of Venture Capitalists, Angel Investors, etc. for potential future investments

Managing all social-related projects across 13 different brands and businesses (Algenist, Henry Rose, Popchips, Food Should Taste Good, From the Ground Up, You Need This, Omeat, Emotional Utility Beverage, Centr Fitness, Slumber Cloud, Think Smarter, Dry Goods, and a medical practice) with 3 direct reports, from calendar build-outs across multiple social platforms (YouTube, TikTok, Twitter, Facebook, Instagram). Working cross-functionally with content production team and influencer/creator team to meet deliverables for produced, ugc, and influencer content. Responsible for overseeing community engagement. Responsible for giveaway and partner outreach, scheduling, ideation, and execution.

Project management. Developed, managed, and executed promotional calendars for Streaming Originals to increase exposure of original streaming OTT and social contentDeveloped, organized, and executed social campaigns for TV/Series across Instagram Reels, TikTok, YouTube Shorts, and FacebookBuilt and deployed segmented email campaigns based on customer behavior using KlaviyoDeveloped, organized, and executed social campaigns for TV/Series across Instagram Reels, TikTok, YouTube Shorts, and FacebookDeveloped and executed NFT-Web3 campaigns and E-Commerce campaigns from ideation to execution

Built and managed social marketing support team, ensuring clear, integrated team goals with delineated roles and responsibilities to support needsDevelop and executed channel strategy for relevant social channels with support of Social Media CoordinatorLed social marketing content and campaign strategiesLed cross-functional team of 3 on all marketing campaignsProduced on-set, behind the scenes content, featuring talent to be used in social campaigns

Created and directed advertising campaigns using Facebook ads to generate ticket sales for live showsGenerated a 5% CTR for Facebook ads with a $100,000 budget for social advertisementsDeveloped dynamic and engaging content that ensured high traffic and metrics resulting in a 25% increase in ticket sales revenue

Led experiential planning from ideation to execution, including acquiring sponsors and influencer attendeesDeveloped the digital and in person marketing for 6 campaigns with 100% on-time deliveryCoordinated collaborations with HypeBae and influencers totaling 250k-15 million followers to generate a 30% increase in followers for online profileLed E-Commerce campaigns to sell in-store products

Coordinated brand partnerships and integrations for: Evian, Chipotle, Catalina Island Company & IEX Helicopters, and moreConsulted and developed Selena Gomez and Mandy Teefy's Kicked to The Curb Brand resulting in a 30% traffic increase.Delivered one-on-one social coaching to small business owners and entrepreneurs outlining action plans to meet marketing goals within specified time frameOnboarded and led team of 4 on all marketing campaigns and social productions

Conducted website maintenance including updating relevant news articles on the production company and relevant to production work of founders Mandy Teefy and Selena GomezProvided in-person brand and marketing consultation for Mandy Teefy and Kicked to The Curb ProductionDesigned a brand consultation deck for KTTCP that highlighted social presence, brand imaging, and moreSourced talent to create beautiful beautiful UX and UI design for company site