Kim Mackenzie Email & Phone Number

With KM Strategy I work with a project manager and, when needed, assemble teams to lead rebrands, brand positioning, naming, verbal identity, and messaging.We collaborate with many of the Fortune 100 on brand positioning, verbal identity, employer branding, and consumer research. More often than not, we’re frequently brought in to run copy focused projects, content strategy, and messaging.We specialize in a few key areas: tech, tech B2B, fashion, health tech, spirits (especially whiskey), and blockchain technology including crypto.Select client + brands list: Cisco, Pentagram, Ogilvy, Financial Times, Oatly, Target, Apple, lululemon, BlockFi, Ankorstore, USAID, Amazon, The Washington Post, Michael Kors, Google, Hinge Health, Blink Health, Beam Suntory, Bacardi, and Diageo

I started the first slack group for women in strategy (and strategists on the whole) and went to work tapping many women I didn't know to join. 8 years later we extend far beyond slack with over 2500 members, and offline/online programming designed to build relationships between members and the help of a downright terrific lead team, and a stable of facilitators.We also offer a host of IRL and remote events, from cocktail hours to museum visits, international retreats to learning gatherings. We fund all of this through paid specialist channels and paid events.

San Francisco, Ca, Us

Mixing Board is a community of brand and communications leaders that share knowledge with each other and organizations that can benefit from accessing members’ expertise, experience and mentorship.

Member of Sunday Dinner Community, a curated slack channel designed to support leaders in the marketing & creative community

London, Gb

Strategy lead on Eddie Opara's very fine team for brand positioning, verbal identity, messaging, and copy projects.

London, Gb

Copy director on Mozilla's new parent rebrand, created messaging, verbal identity, and more.

San Jose, Ca, Us

Brought in to update the campaign creative brief's for Cisco's in-house agency, The Hatch, I ended up completely reconfiguring how strategy can collaborate with creative, which resulted in not only a new briefing process but a couple excellent campaigns.

San Francisco, Ca, Us

Oversaw the strategy and verbal departments for the San Francisco and New York offices. Strategy and verbal services include brand positioning, verbal identity, naming, campaigns, brand architecture, nomenclature, website copy, and innovation workshops. + Managed half the departments at Character, over both bi-coastal locations+ Sourced new business leads and sold in record levels of brand programs+ Serviced and sold in brand programs to Amazon, Lululemon, Nuro, Hinge Health, Netflix, ThirdLove, and many others+ Led brand positioning projects, verbal identity, brand architecture, and consumer insight work, including qualitative and quantitative research+ Implemented an array of successful new strategic methodologies

New York, Ny, Us

In the fall of 2019 I took on an Interim Head of Strategy role to cover a maternity leave contract for the DC office. Responsibilities included overseeing the strategy and analytics team on all accounts, new biz pitching, resourcing, recruiting, mentoring, training, and running several client accounts. After 6 months, the maternity leave finished but the MD, Rachel Caggiano, kept me on as a contracted Group Strategy Director on a few major projects for another 3.5 months. Check out her recommendation below.

New York, New York, Us

As part of NEW INC’s professional development program, Mentors from the fields of art, technology, and design donate their time to support cohort members and their projects.NEW INC's community consists of innovators, creative practitioners and technologists who are investigating how art and culture can influence the creative economy and have social impact.

Brooklyn, New York, Us

Strategic lead for Theory and ASICS projects, including brand strategy, content strategy and CRM membership program design. Clients: Theory, ASICS

Ripley was a branding consultancy which helped agencies, brands, and marketers untangle strategy, specializing in luxury, tech, lifestyle, and fashion. Brands: Michael Kors, Absolut Elyx, Rolex, Tudor, JUST Water, Dow Jones

New York, Ny, Us

Client: Apple

New York, Ny, Us

Client: Levity Entertainment Group

New York, Ny, Us

Clients: Sephora, Aloha, Hallmark

New York, Ny, Us

Clients: Abbott Labratories, USA Networks, new business pitches including successful Macy's holiday campaign

New York, Ny, Us

Clients: Humane Society, Club Wyndham, Stealth Startup, Cafè de Colombia, new business pitches

Client: GSK (GlaxoSmithKline) Oral Care Brands: ProNamel, Aquafresh, Sensodyne, Denturecare

Seattle, Washington, Us

Client: National Cable & Telecommunications Association (NCTA)

Boston, Massachusetts, Us

Contracted to lead strategy for rebranding launch; responsible for content playbook, and thought leadership to senior client executives. Wrote an Employee Value Proposition playbook, a strategic document which required analysis of qualitative and quantitative data.Client: Pitney Bowes

Generated record revenue, traffic, and publicity for this Video on Demand platform. Formulated strategic recommendations on social media, brand positioning, and marketing based off insights from qualitative and quantitative data. Managed marketing team of 4.

Auckland, Nz

My previous role at New Zealand Trade & Enterprise involved the use of a content marketing based strategy to market the inspiring stories of NZ businesses expanding overseas. I led the social media team, drove digital strategy, and produced video content for this government agency tasked to educate the domestic business community interested in doing business overseas.

Auckland, New Zealand, Nz

Worked for the New Zealand arm of this global television network, largely in the sports department as a production editor. Produced multi platform news bulletins, game replays, and in-house productions for mobile, web, and broadcast.

Nz

Ma, Film, Television And Media Studies

Ba, Humanities/Film Studies, Minor In Creative Writing

Film Business And Production