Kim Mackenzie Email and Phone Number
Kim Mackenzie personal email
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Kim Mackenzie phone numbers
Hi, I'm Kim, a brand strategy consultant with over 15 years of experience in helping clients and agencies create compelling brand stories and voices. I work with a variety of clients directly and also partner with Pentagram on projects ranging from rebrands, brand positioning, naming, verbal identity, to messaging and copywriting.I have a strong background in leading strategy and copy departments, from larger agencies such as Ogilvy to highly regarded design and branding firms. I have unparalleled experience in tech, tech B2B, health tech, spirits (especially whiskey), fashion, and luxury. And, I’ve worked with some of the world's leading brands in these sectors, such as Apple, Cisco, VISA, Michael Kors, The Washington Post, Beam Suntory, Oatly, and Amazon. I also love building strategy communities and empowering female-identifying and non-binary strategists. In 2016 founded the Ladies Who Strategize network, which has over 2300 members and offers various online and offline events and programs. If you are interested in collaborating with me, please feel free to reach out.
Km Strategy, Llc
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Brand Strategy ConsultantKm Strategy, Llc Dec 2016 - PresentWith KM Strategy I work with a project manager and, when needed, assemble teams to lead rebrands, brand positioning, naming, verbal identity, and messaging.We collaborate with many of the Fortune 100 on brand positioning, verbal identity, employer branding, and consumer research. More often than not, we’re frequently brought in to run copy focused projects, content strategy, and messaging.We specialize in a few key areas: tech, tech B2B, fashion, health tech, spirits (especially whiskey), and blockchain technology including crypto.Select client + brands list: Cisco, Pentagram, Ogilvy, Financial Times, Oatly, Target, Apple, lululemon, BlockFi, Ankorstore, USAID, Amazon, The Washington Post, Michael Kors, Google, Hinge Health, Blink Health, Beam Suntory, Bacardi, and Diageo
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FounderLadies Who Strategize Aug 2016 - PresentI started the first slack group for women in strategy (and strategists on the whole) and went to work tapping many women I didn't know to join. 8 years later we extend far beyond slack with over 2500 members, and offline/online programming designed to build relationships between members and the help of a downright terrific lead team, and a stable of facilitators.We also offer a host of IRL and remote events, from cocktail hours to museum visits, international retreats to learning gatherings. We fund all of this through paid specialist channels and paid events. -
Community MemberMixing Board Jun 2021 - PresentSan Francisco, Ca, UsMixing Board is a community of brand and communications leaders that share knowledge with each other and organizations that can benefit from accessing members’ expertise, experience and mentorship. -
MemberSunday Dinner Community 2021 - PresentMember of Sunday Dinner Community, a curated slack channel designed to support leaders in the marketing & creative community -
Strategy Consultant & CopywriterPentagram May 2021 - PresentLondon, GbStrategy lead on Eddie Opara's very fine team for brand positioning, verbal identity, messaging, and copy projects. -
Creative Director CopyJones Knowles Ritchie Apr 2024 - Jul 2024London, GbCopy director on Mozilla's new parent rebrand, created messaging, verbal identity, and more. -
Brand Strategy ConsultantCisco Oct 2022 - Nov 2023San Jose, Ca, UsBrought in to update the campaign creative brief's for Cisco's in-house agency, The Hatch, I ended up completely reconfiguring how strategy can collaborate with creative, which resulted in not only a new briefing process but a couple excellent campaigns. -
Head Of Strategy & CopyCharacter Sep 2020 - Apr 2021San Francisco, Ca, UsOversaw the strategy and verbal departments for the San Francisco and New York offices. Strategy and verbal services include brand positioning, verbal identity, naming, campaigns, brand architecture, nomenclature, website copy, and innovation workshops. + Managed half the departments at Character, over both bi-coastal locations+ Sourced new business leads and sold in record levels of brand programs+ Serviced and sold in brand programs to Amazon, Lululemon, Nuro, Hinge Health, Netflix, ThirdLove, and many others+ Led brand positioning projects, verbal identity, brand architecture, and consumer insight work, including qualitative and quantitative research+ Implemented an array of successful new strategic methodologies -
Interim Head Of StrategyOgilvy Nov 2019 - Jul 2020New York, Ny, UsIn the fall of 2019 I took on an Interim Head of Strategy role to cover a maternity leave contract for the DC office. Responsibilities included overseeing the strategy and analytics team on all accounts, new biz pitching, resourcing, recruiting, mentoring, training, and running several client accounts. After 6 months, the maternity leave finished but the MD, Rachel Caggiano, kept me on as a contracted Group Strategy Director on a few major projects for another 3.5 months. Check out her recommendation below. -
Mentor & Workshop Facilitator At New IncNew Museum Of Contemporary Art Oct 2018 - Jul 2020New York, New York, UsAs part of NEW INC’s professional development program, Mentors from the fields of art, technology, and design donate their time to support cohort members and their projects.NEW INC's community consists of innovators, creative practitioners and technologists who are investigating how art and culture can influence the creative economy and have social impact. -
Strategy DirectorIxco Jan 2019 - Jun 2019Brooklyn, New York, UsStrategic lead for Theory and ASICS projects, including brand strategy, content strategy and CRM membership program design. Clients: Theory, ASICS -
Partner & Principal StrategistRipley Strategy Feb 2017 - Jul 2018Ripley was a branding consultancy which helped agencies, brands, and marketers untangle strategy, specializing in luxury, tech, lifestyle, and fashion. Brands: Michael Kors, Absolut Elyx, Rolex, Tudor, JUST Water, Dow Jones
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Creative StrategistKettle Sep 2016 - Dec 2016New York, Ny, UsClient: Apple -
Strategy DirectorSideways Inc Jun 2016 - Aug 2016New York, Ny, UsClient: Levity Entertainment Group -
Strategy DirectorChandelier Creative Mar 2016 - Jun 2016New York, Ny, UsClients: Sephora, Aloha, Hallmark -
Communications Planning DirectorBbh New York Feb 2016 - Mar 2016New York, Ny, UsClients: Abbott Labratories, USA Networks, new business pitches including successful Macy's holiday campaign -
Strategy DirectorRokkan Oct 2015 - Feb 2016New York, Ny, UsClients: Humane Society, Club Wyndham, Stealth Startup, Cafè de Colombia, new business pitches -
Strategy DirectorWunderman May 2015 - Oct 2015Client: GSK (GlaxoSmithKline) Oral Care Brands: ProNamel, Aquafresh, Sensodyne, Denturecare -
Brand StrategistPossible Mar 2015 - May 2015Seattle, Washington, UsClient: National Cable & Telecommunications Association (NCTA) -
Content StrategistJack Morton Worldwide Nov 2014 - Mar 2015Boston, Massachusetts, UsContracted to lead strategy for rebranding launch; responsible for content playbook, and thought leadership to senior client executives. Wrote an Employee Value Proposition playbook, a strategic document which required analysis of qualitative and quantitative data.Client: Pitney Bowes -
Vp Of MarketingIndiereign Jul 2013 - Oct 2014Generated record revenue, traffic, and publicity for this Video on Demand platform. Formulated strategic recommendations on social media, brand positioning, and marketing based off insights from qualitative and quantitative data. Managed marketing team of 4. -
Digital StrategistNew Zealand Trade And Enterprise 2011 - 2013Auckland, NzMy previous role at New Zealand Trade & Enterprise involved the use of a content marketing based strategy to market the inspiring stories of NZ businesses expanding overseas. I led the social media team, drove digital strategy, and produced video content for this government agency tasked to educate the domestic business community interested in doing business overseas. -
Production EditorSky Television Mar 2007 - Nov 2011Auckland, New Zealand, NzWorked for the New Zealand arm of this global television network, largely in the sports department as a production editor. Produced multi platform news bulletins, game replays, and in-house productions for mobile, web, and broadcast. -
Social Strategist & CopywriterJasons Travel Media Jun 2011 - Oct 2011Nz
Kim Mackenzie Skills
Kim Mackenzie Education Details
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The University Of AucklandTelevision And Media Studies -
Washington CollegeMinor In Creative Writing
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Bond UniversityFilm Business And Production
Frequently Asked Questions about Kim Mackenzie
What company does Kim Mackenzie work for?
Kim Mackenzie works for Km Strategy, Llc
What is Kim Mackenzie's role at the current company?
Kim Mackenzie's current role is Freelance Strategy Consultant | Brand Positioning & Verbal Identity | Founder Ladies Who Strategize.
What is Kim Mackenzie's email address?
Kim Mackenzie's email address is kb****@****ail.com
What is Kim Mackenzie's direct phone number?
Kim Mackenzie's direct phone number is +121262*****
What schools did Kim Mackenzie attend?
Kim Mackenzie attended The University Of Auckland, Washington College, Bond University.
What are some of Kim Mackenzie's interests?
Kim Mackenzie has interest in Animal Welfare.
What skills is Kim Mackenzie known for?
Kim Mackenzie has skills like Social Media Marketing, Content Strategy, Copywriting, Marketing Strategy, Marketing, Social Networking, Strategy, Creative Problem Solving, Creative Writing, Strategic Communications, Internal Communications, Start Ups.
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