Kim Madeiros work email
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Kim Madeiros personal email
I am a data driven, solution-focused direct marketing leader with expertise in multi-channel marketing campaigns, customer acquisition, and retention strategies. I have a proven track record in developing and executing innovative direct marketing plans to boost brand awareness and increase business. I'm skilled in collaborating with agencies and clients, analyzing performance, and optimizing results to create effective campaigns. I am a strong mentor with a history of leading diverse teams to success.
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Account ManagerLending Science DmOrlando, Fl, Us -
Manager, Marketing Campaign Analytics & ReportingIdm, Inc. Sep 2022 - Aug 2024Reston, Virginia, UsManaged the aggregation and analysis of internal, external, and client data, generating actionable insights to optimize marketing campaign performance and efficiency.Developed and implemented processes for baseline reporting, audience analysis, and campaign optimization, improving data-driven decision-making.Collaborated closely with cross-functional teams to address data discrepancies, technical challenges, and delivery issues, ensuring seamless campaign execution. Extracted and synthesized data from multiple analytics platforms, translating complex data into actionable insights for client presentations.Partnered with clients in healthcare, home improvement, fintech, and ecommerce industries. -
Circulation Marketing ManagerBayard, Inc. Sep 2021 - Sep 2022I led national marketing and subscription sales of 3 magazines/books. I drove new customer acquisition on a $1M annual budget through direct mail, advertising, magazine inserts, email, and digital channels. Additionally, I managed retention and fulfillment operations. Highlights of accomplishments in this role include:~Leveraged circulation data and analytics to design new targeted acquisition and renewal campaigns. ~Spearheaded in-house migration of customer fulfillment as a cross-functional leader between internal departments and external vendors. Implementing brand-new system and process for renewals and invoices.
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Shift LeadInstacart Oct 2018 - Jun 2021San Francisco, Ca, UsWith Instacart, I managed a team of 25 in-store shoppers for the grocery pickup and delivery service. I ensured a positive work environment for shoppers by developing solid relationships with store management teams. Highlights include:~Led team in achieving all store quality and speed metrics for 12+ consecutive weeks.~Designed and delivered a comprehensive new hire training program for shoppers. -
Circulation DirectorTurnstile Media Group / Usa Today Sports Media Group May 2012 - Apr 2018I was promoted from Manager to oversee all subscriptions, new acquisitions, and customer retention for Golfweek and Professional Artists magazines.Highlights of accomplishments in this role include:~Exceeded annual revenue targets for 8 consecutive years with an average circulation of 160K through a combination of paid and controlled subscribers. ~Increased profitability levels in year 1 by reducing $20K in vendor costs and improving the response rate by 15%. ~Developed perpetual marketing roadmap through campaign post-mortems and data analysis to guide strategy.~Developed a comprehensive marketing roadmap and P&L reporting framework to guide business performance and decision-making. ~Drove customer retention rate by developing and executing new campaign strategies.
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Circulation ManagerTurnstile Media Group / Usa Today Sports Media Group Jun 2010 - May 2012
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Senior Direct Mail ManagerBonnier Corporation Sep 2007 - Apr 2010Winter Park, Florida, UsMet business objectives and deadlines by overseeing project execution for eleven niche consumer publications and leading critical direct mail new customer acquisition plans. Ensured smooth execution of operations by creating and implementing new planning tools that drafted and analyzed direct mail plans, reports, and ordered lists. Aided in production efforts by sourcing and using variety of data processing tools~Maximized business profitability by spearheading mailings for over 1,000,000 pieces at a time; completed all efforts on time and within budget. -
Circulation Marketing Specialist At Hershey GiftsThe Hershey Company Jul 2003 - Apr 2007Hershey, Pennsylvania, UsDirected catalog circulation planning for nine annual catalog mail drops with a total circulation of over 10 million recipients as well as ensured successful campaign management by assessing campaign effectiveness and auditing data. Optimized workflow by documenting and regularly updating data in Alterian (relational company database).~Oversaw monthly mailings of 30K for the Collectible Program as well as met all deadlines and mail dates by verifying creativity, printing, and mailing instructions in collaboration with an equipped team.
Kim Madeiros Skills
Kim Madeiros Education Details
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Bryant UniversityGeneral -
Bryant UniversityMarketing
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Duke UniversityBusiness Metrics For Data-Driven Companies
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Rhode Island CollegePsychology
Frequently Asked Questions about Kim Madeiros
What company does Kim Madeiros work for?
Kim Madeiros works for Lending Science Dm
What is Kim Madeiros's role at the current company?
Kim Madeiros's current role is Account Manager.
What is Kim Madeiros's email address?
Kim Madeiros's email address is km****@****eek.com
What schools did Kim Madeiros attend?
Kim Madeiros attended Bryant University, Bryant University, Duke University, Rhode Island College.
What skills is Kim Madeiros known for?
Kim Madeiros has skills like Direct Marketing, Customer Acquisition, Magazines, Catalogs, Direct Mail, Database Marketing, Budgeting, Marketing, Marketing Strategy, Budgets, Market Planning, Crm.
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