Kim Manson Email & Phone Number

Concord, Ontario, Ca

I am a key member of the leadership team, responsible for developing and implementing marketing strategies to drive business growth in the Canadian and U.S. markets. Leading the team, I oversee brand development, enhance market presence, and analyze trends for growth opportunities. My responsibilities encompass the entire marketing mix, including advertising, public relations, digital marketing, events, content creation, and lead generation.

North York, Ontario, Ca

I led the enhancement of our digital marketing efforts, optimizing key areas including website management, SEO, social media, and content marketing. My strategic leadership resulted in significant growth in eCommerce performance and bolstered sales for key accounts.I further developed our private label programs, which were essential for diversifying product offerings and expanding market reach. By strengthening strategic partnerships, I drove consistent year-over-year growth, reinforcing Mevotech’s competitive position.I expanded a high-performing team, fostering innovation and excellence to achieve ambitious goals. I focused on refining our marketing infrastructure, implementing a sophisticated tech stack and streamlining processes to enhance operational efficiency and support strategic initiatives.Serving on the Board of Directors for the Women in Auto Care, I advocated for the advancement of women in the automotive aftermarket industry and gained valuable industry insights that enriched my strategic approach.

North York, Ontario, Ca

I spearheaded the development and execution of a comprehensive integrated marketing strategy, seamlessly blending traditional marketing approaches with advanced digital media tools and technologies. This strategic initiative was pivotal in elevating brand awareness and driving significant revenue growth. I meticulously built the marketing department from the ground up, including establishing the marcom tech stack, defining and implementing robust PR and advertising strategies, and crafting a cohesive online presence.I led diverse teams responsible for all facets of marketing, including digital and print advertising, paid social, PR, brand messaging, e-tailing, online catalog data, sales collateral, trade shows, events, and product launches. This extensive oversight resulted in heightened customer engagement and substantial media visibility. Additionally, I directed the customer training strategy, driving brand loyalty through an array of programs such as an online training portal, webinars, train-the-trainer sessions, and hands-on in-shop demonstrations.In collaboration with key internal teams—sales, product management, customer service, tech support, engineering, and operations—I ensured an exceptional customer experience at every stage of the journey. My role also involved establishing new marketing infrastructure and processes, fostering team performance, skill growth, and collaboration. I was honoured as "Women at the Wheel" in 2022.

Toronto, Ontario, Ca

I led initiatives to enhance brand awareness and generate leads for approximately 20 clients across various sectors. I meticulously developed and managed their corporate brand reputations, positioning them as industry leaders. Additionally, I defined and executed comprehensive omni-channel marketing strategies and campaigns, incorporating advanced marketing automation techniques to drive success.

Toronto, Ontario, Ca

I acted as the chief marketing officer for my clients who were typically small and mid-sized business-to-business (B2B) companies. I developed strategic and tactical marketing plans, managing ongoing implementation and measuring and achieving results.

Toronto, Ontario, Ca

Contracted with this post-secondary institution in an occasional teaching capacity for Communications and Production Logistics courses. I determined the strategy and structure of the courses and I developed lectures, group projects and tests to support the learning objectives. To enhance my students' learning experience I tapped into new content and sourced a larger network of Subject Matter Experts.

Toronto, Ontario, Ca

I defined strategic and tactical business development plans, including RFP responses and pitch presentations. I led the marketing strategy and execution for clients that included advertising, email campaigns, social media, influencer campaigns and events, and created standardized templates and guidelines for the event management and public relations practice groups to streamline processes and improve client experiences.

Toronto, On, Ca

I led annual account planning, including resource allocations, and managed the agency's day-to-day relationships with key accounts. I managed a team of eight and optimized profitability by delegating effectively and motivating each team member to achieve their full potential. I employed an XD methodology to design and deliver award-winning B2B customer-centric experiences for my clients’ product launches. Our work also exceeded all targets for event attendance, opportunities created, media impressions, social media reach, and customer feedback (NSAT scores).

Atlanta, Georgia, Us

I was brought on board for a newly created role to define the Canadian event strategy. I developed the strategy and oversaw the execution of all grand openings, leadership summits, road show/demos, trade shows, golf tournaments, event sponsorships and incentive travel programs that drove sales for all the Canadian lines of business.I was promoted to lead the Canadian Marketing Department, a team of five, owning the marketing budgets for multiple lines of business. I developed and executed nationally-scaled end-to-end marketing campaigns that included content strategy, direct mail/email campaigns, visual merchandising strategy and implementation, customer and partner appreciation events, consumer loyalty program development, advertising, promotions, website strategy and implementation.

Toronto, Ontario, Ca

I managed a team of over 150 employees and suppliers to execute concerts, sporting events, trade & consumer shows, conferences, film shoots, midways, family shows and corporate events with over 50,000 attendees in one of the most dynamic and versatile entertainment centres in the world. I maximized revenue for the event department by scouting new programs and redefining proprietary programs.I owned event P&Ls, continuously implementing strategies to increase ticket revenues and sponsorships and developed and executed experiential marketing programs, including a World Cup Soccer event in partnership with Adidas and an Interactive Kraft Zone at Spring Fling that promoted Oreo cookies and Kool-Aid Jammers.

Bachelor Of Arts, Psychology

Leadership 2.0

Executive Education: Women'S Leadership Program

Executive Education: Marketing Program

Merchandising

Event And Meeting Management