Kim Manson Email and Phone Number
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CREATIVE, HIGH-ENERGY, and RESULTS-DRIVEN B2B MARKETING LEADER with a demonstrated track record in both in-house and agency environments. As a CMO and a core member of the executive team, I shape business strategy across North America by building and executing integrated marketing, branding, and communications programs that drive growth and align with strategic priorities. My ability to turn high-level visions into actionable, innovative campaigns generates measurable results, including brand elevation, customer loyalty, and significant sales growth.With a strategic, customer-centric approach, I’ve architected and executed comprehensive omnichannel strategies that integrate both traditional and digital platforms. My expertise spans the digital ecosystem, from Google Ads and programmatic advertising to eCommerce, social media, email, and SEO. By optimizing these touchpoints, I drive high-impact engagement, visibility, and conversions that fuel measurable business growth.Collaboration is at the core of my approach. I work seamlessly with executive partners, internal teams, and external vendors to ensure marketing strategies are agile and responsive to market dynamics. Within my own team, I prioritize developing processes that enhance efficiency and elevate the customer experience. Above all, I am dedicated to coaching and empowering my team to excel, fostering a culture of continuous learning, innovation, and professional growth.Core Specialties: Marketing Strategy & Execution | Brand Strategy & Messaging | Digital Marketing & Social Media | Google Ads & Programmatic Advertising | eCommerce Growth | Content & Communications | Experiential Marketing | Product Development & Launch | CRM & Marketing Automation | Team Leadership & Development | Budget & Financial Oversight | Strategic Vendor Partnerships | Contract Negotiations | Public Speaking & Executive Presentations
Frontier Dental
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Chief Marketing OfficerFrontier Dental Aug 2023 - PresentConcord, Ontario, CaI am a key member of the leadership team, responsible for developing and implementing marketing strategies to drive business growth in the Canadian and U.S. markets. Leading the team, I oversee brand development, enhance market presence, and analyze trends for growth opportunities. My responsibilities encompass the entire marketing mix, including advertising, public relations, digital marketing, events, content creation, and lead generation.
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Senior Director, MarketingMevotech Dec 2022 - Aug 2023North York, Ontario, CaI led the enhancement of our digital marketing efforts, optimizing key areas including website management, SEO, social media, and content marketing. My strategic leadership resulted in significant growth in eCommerce performance and bolstered sales for key accounts.I further developed our private label programs, which were essential for diversifying product offerings and expanding market reach. By strengthening strategic partnerships, I drove consistent year-over-year growth, reinforcing Mevotech’s competitive position.I expanded a high-performing team, fostering innovation and excellence to achieve ambitious goals. I focused on refining our marketing infrastructure, implementing a sophisticated tech stack and streamlining processes to enhance operational efficiency and support strategic initiatives.Serving on the Board of Directors for the Women in Auto Care, I advocated for the advancement of women in the automotive aftermarket industry and gained valuable industry insights that enriched my strategic approach. -
Director, MarketingMevotech Nov 2019 - Dec 2022North York, Ontario, CaI spearheaded the development and execution of a comprehensive integrated marketing strategy, seamlessly blending traditional marketing approaches with advanced digital media tools and technologies. This strategic initiative was pivotal in elevating brand awareness and driving significant revenue growth. I meticulously built the marketing department from the ground up, including establishing the marcom tech stack, defining and implementing robust PR and advertising strategies, and crafting a cohesive online presence.I led diverse teams responsible for all facets of marketing, including digital and print advertising, paid social, PR, brand messaging, e-tailing, online catalog data, sales collateral, trade shows, events, and product launches. This extensive oversight resulted in heightened customer engagement and substantial media visibility. Additionally, I directed the customer training strategy, driving brand loyalty through an array of programs such as an online training portal, webinars, train-the-trainer sessions, and hands-on in-shop demonstrations.In collaboration with key internal teams—sales, product management, customer service, tech support, engineering, and operations—I ensured an exceptional customer experience at every stage of the journey. My role also involved establishing new marketing infrastructure and processes, fostering team performance, skill growth, and collaboration. I was honoured as "Women at the Wheel" in 2022.
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Senior Director, MarketingThe Mezzanine Group Jan 2016 - Nov 2019Toronto, Ontario, CaI led initiatives to enhance brand awareness and generate leads for approximately 20 clients across various sectors. I meticulously developed and managed their corporate brand reputations, positioning them as industry leaders. Additionally, I defined and executed comprehensive omni-channel marketing strategies and campaigns, incorporating advanced marketing automation techniques to drive success. -
Director, MarketingThe Mezzanine Group Mar 2015 - Jan 2016Toronto, Ontario, CaI acted as the chief marketing officer for my clients who were typically small and mid-sized business-to-business (B2B) companies. I developed strategic and tactical marketing plans, managing ongoing implementation and measuring and achieving results.
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Instructor (Part Time)George Brown College Jan 2010 - Apr 2015Toronto, Ontario, CaContracted with this post-secondary institution in an occasional teaching capacity for Communications and Production Logistics courses. I determined the strategy and structure of the courses and I developed lectures, group projects and tests to support the learning objectives. To enhance my students' learning experience I tapped into new content and sourced a larger network of Subject Matter Experts. -
Director, Marketing & Business DevelopmentCurated By M Sep 2014 - Feb 2015Toronto, Ontario, CaI defined strategic and tactical business development plans, including RFP responses and pitch presentations. I led the marketing strategy and execution for clients that included advertising, email campaigns, social media, influencer campaigns and events, and created standardized templates and guidelines for the event management and public relations practice groups to streamline processes and improve client experiences. -
Account DirectorStarshot Aug 2011 - Sep 2014Toronto, On, CaI led annual account planning, including resource allocations, and managed the agency's day-to-day relationships with key accounts. I managed a team of eight and optimized profitability by delegating effectively and motivating each team member to achieve their full potential. I employed an XD methodology to design and deliver award-winning B2B customer-centric experiences for my clients’ product launches. Our work also exceeded all targets for event attendance, opportunities created, media impressions, social media reach, and customer feedback (NSAT scores). -
Marketing ManagerHd Supply Mar 2007 - Aug 2011Atlanta, Georgia, UsI was brought on board for a newly created role to define the Canadian event strategy. I developed the strategy and oversaw the execution of all grand openings, leadership summits, road show/demos, trade shows, golf tournaments, event sponsorships and incentive travel programs that drove sales for all the Canadian lines of business.I was promoted to lead the Canadian Marketing Department, a team of five, owning the marketing budgets for multiple lines of business. I developed and executed nationally-scaled end-to-end marketing campaigns that included content strategy, direct mail/email campaigns, visual merchandising strategy and implementation, customer and partner appreciation events, consumer loyalty program development, advertising, promotions, website strategy and implementation. -
Event Planning ManagerRogers Communications Mar 2004 - Mar 2007Toronto, Ontario, CaI managed a team of over 150 employees and suppliers to execute concerts, sporting events, trade & consumer shows, conferences, film shoots, midways, family shows and corporate events with over 50,000 attendees in one of the most dynamic and versatile entertainment centres in the world. I maximized revenue for the event department by scouting new programs and redefining proprietary programs.I owned event P&Ls, continuously implementing strategies to increase ticket revenues and sponsorships and developed and executed experiential marketing programs, including a World Cup Soccer event in partnership with Adidas and an Interactive Kraft Zone at Spring Fling that promoted Oreo cookies and Kool-Aid Jammers.
Kim Manson Skills
Kim Manson Education Details
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York UniversityPsychology -
Northwood UniversityLeadership 2.0
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Yale School Of ManagementExecutive Education: Women'S Leadership Program
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Queen'S UniversityExecutive Education: Marketing Program
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University Of TorontoMerchandising
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George Brown CollegeEvent And Meeting Management
Frequently Asked Questions about Kim Manson
What company does Kim Manson work for?
Kim Manson works for Frontier Dental
What is Kim Manson's role at the current company?
Kim Manson's current role is Chief Marketing Officer | Driving Growth, Brand Excellence & Strategic Transformation | eCommerce & Omni-Channel Marketing Expert | Visionary & Empowering Team Leader.
What is Kim Manson's email address?
Kim Manson's email address is ki****@****ail.com
What schools did Kim Manson attend?
Kim Manson attended York University, Northwood University, Yale School Of Management, Queen's University, University Of Toronto, George Brown College.
What skills is Kim Manson known for?
Kim Manson has skills like Leadership, Product Marketing, Social Media, Online Lead Generation, Public Speaking, Brand Development, Marketing Budget Management, Account Management, Vendor And Supplier Relations, Sales, Trade Shows, Event Planning.
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