CREATIVE, HIGH-ENERGY, and RESULTS-DRIVEN B2B MARKETING LEADER with a demonstrated track record in both in-house and agency environments. As a CMO and a core member of the executive team, I shape business strategy across North America by building and executing integrated marketing, branding, and communications programs that drive growth and align with strategic priorities. My ability to turn high-level visions into actionable, innovative campaigns generates measurable results, including brand elevation, customer loyalty, and significant sales growth.With a strategic, customer-centric approach, I’ve architected and executed comprehensive omnichannel strategies that integrate both traditional and digital platforms. My expertise spans the digital ecosystem, from Google Ads and programmatic advertising to eCommerce, social media, email, and SEO. By optimizing these touchpoints, I drive high-impact engagement, visibility, and conversions that fuel measurable business growth.Collaboration is at the core of my approach. I work seamlessly with executive partners, internal teams, and external vendors to ensure marketing strategies are agile and responsive to market dynamics. Within my own team, I prioritize developing processes that enhance efficiency and elevate the customer experience. Above all, I am dedicated to coaching and empowering my team to excel, fostering a culture of continuous learning, innovation, and professional growth.Core Specialties: Marketing Strategy & Execution | Brand Strategy & Messaging | Digital Marketing & Social Media | Google Ads & Programmatic Advertising | eCommerce Growth | Content & Communications | Experiential Marketing | Product Development & Launch | CRM & Marketing Automation | Team Leadership & Development | Budget & Financial Oversight | Strategic Vendor Partnerships | Contract Negotiations | Public Speaking & Executive Presentations
Listed skills include Leadership, Product Marketing, Social Media, Online Lead Generation, and 46 others.