Kimberly Maples Email & Phone Number

Reno, Nv, Us

Redwood City, California, Us

• Create global marketing campaigns and enablement programs across Equinix’s entire partner ecosystem.• Work cross-functionally with global sales, programs and marketing orgs to empower partners with the tools and resources they need to successfully include Equinix in their solutions with the aim to drive incremental bookings through the channel.• Create partner-facing content, including blogs, data sheets, infographics, videos, landing pages, and presentations that eloquently communicate our channel value proposition.• Lead integrated marketing campaigns aimed at engaging and empowering our global partner community through channels such as email, webinars, social media, and more.

Redwood City, California, Us

• Partnered with industry-leading network service providers (AT&T) and alliance partners (HPE) to construct integrated partner marketing campaigns focused on helping enterprises create low-latency, hybrid multi-cloud architectures.• Developed and led global To-Partner blogs and paid social programs spanning 80+ Tier-2 partners, with special 'branded' versions of the blogs created for select Tier-1 partners. Shown to partners in 9 countries, translated into 5 languages. Consistently over-achieving paid social engagement benchmarks with Tier 1 priority partners relaying positive support of the program.• Launched network optimization and hybrid cloud campaigns that included creating joint messaging, assets, blogs, webinars, drip emails, content syndication, display, and paid social activities to a pre-defined set of joint prospects to deliver leads for Sales and drive deal registration.• Worked cross-functionally with the partner, sales and technical teams to create repeatable marketing campaigns and enablement programs that helped to drive over 130% in annual quota achievement.• Awards: Americas Collaborator of the Year (‘20), 1 of 3 global non-sales cross-functional members selected to attend P-Club (‘22).

• Worked in tandem with service providers (Comcast, Telus, Lumen/CenturyLink, EarthLink), ISV (Adobe), and OEM (Acer, Toshiba) partners to construct integrated marketing campaigns centering on protecting customer’s data, devices, and identities from cybersecurity threats.• Launched integrated marketing campaigns with strategic partners that helped drive 100%+ in annual quota attainment.• Developed service provider sales enablement and incentive campaigns ‒ bringing in over 5:1 ROI.• Led cross-functional product up-sell and cross-sell campaigns, driving +15% YoY incremental bookings growth. • Awards: NAM Top Contributor (Jun 2017), Marketing Achievement (H2 FY16), Top Sales & Marketing Team (FY12) and Sales nominated Extended Team Member of the Quarter (Dec 2011).• Managed Partner Marketing Manager, providing leadership direction and management support.• Established and analyzed partner reports tracking joint partnership key performance indicators (KPIs) to measure partner health and campaign success.• Ran quarterly go-to-market workshops with partners, including agenda development, content and executive participation.• Crafted customized content such as sales presentations, videos, demos, sales guides, and fact sheets to support acquisition, product onboarding and sales activities with partners.• Educated and informed internal cross-functional teams on the service provider competitive consumer security landscape, including strategies, pricing, merchandising, and promotion. • Collaborated with Product Engineering on specific product requirements for service provider channel.• Interfaced with Sales and Legal teams to incorporate marketing programs in partner contracts ensuring continuous focus on joint goals.

San Jose, California, Us

• Designed channel strategies and programs in concert with regional Sales and Marketing teams to expand PC Tools bookings globally, including co-creating: retail partner white labels, bundles, distribution campaigns, and events.• Partnered with cross-functional teams to grow PC Tools annual sales 18% to $100+ million.• Closely aligned with Country Sales Leads and Product Marketing Managers to develop global product and sales enablement materials to support PC Tools channel marketing programs.• Present PC Tools value proposition and partnership opportunities to global retail partners.

San Jose, California, Us

• Cultivated and signed key Electronic Software Distribution (ESD) resellers to sell Norton ESD solutions.• Successfully signed Arvato, expanding Norton’s ESD reseller partner organization.• Served as Account Manager for key ESD partnerships employing marketing/sales tactics to expand bookings across competitive mail-in rebates and volume incentive programs

San Jose, California, Us

• Developed and executed marketing plans focused on growing Norton trial activations and conversions through OEM hardware partnerships (Dell, Toshiba, Acer/Gateway, Intel, and system builder community).• Led Windows 7 internal OEM task force attaining prime PC boot real estate with strategic partners.• Worked to grow trial conversions and retention by optimizing in-product messages, emails, ecommerce flows, and partner placements.• Awards: Consumer Vice-President Award (Oct’09) and Sales nominated Consumer Partner Marketer of the Year (FY’08).

San Jose, California, Us

• Designed and oversaw marketing plans focused on increasing Norton sales with key online partners, including Yahoo, EarthLink, United Online, and Bank of America.• Worked in concert with account teams to develop comprehensive partner account plans outlining partnership strategy for the coming year.• Managed agencies centering on creation and implementation of promotional campaigns and sweepstakes.

San Jose, California, Us

• Developed strategic IT to C-level lead generation campaigns for state, local, and educational (SLED) products.• Aligned with Sales leaders to develop product-marketing strategies targeting customer needs and issues in the SLED sector.• Oversaw marketing direction and execution for public sector channel partners.

San Jose, California, Us

Started as a Channel Coordinator and was promoted to an Enterprise Channel Marketing Manager during this time period.• Owned marketing direction for channel partners comprised of: Distribution (Synnex, Tech Data), Large Account Reseller (SHI), and Value-Added Reseller accounts.• Developed and executed quarterly plans, including direct mail, online newsletters, e-mails, websites, and webcasts, seminars, and product launch materials.• Instituted targeted end-user and channel programs to meet corporate sales objectives for mid-market and large enterprise segments.• Managed A&P budget for entire North America channel, working closely with Procurement and Finance to ensure on-target spend and team accountability.• Managed full-time channel marketing coordinator.

Bs, Advertising

Digital Media And Marketing Certificate